Experience

SKYi Developers

• India
• Real Estate
• 1 - 100 Employee

• Director Marketing

  • Jun 2012 - Present

  SKYi is a real estate company based in Pune. We are developing over 500 acres and have delivered over 3 million sq. feet and 3000 homes in the last 9 years. Our projects are the proud recipients of CRISIL 5 Star Ratings, Indian Green Building Councils Gold and Platinum Certifications. We are funded by the Piramal Group, HDFC, TATA Capital and Motilal Oswal. We have a wide portfolio of products across categories and price points. We have been recognized as one of India’s Top 100 developers and our projects have been recognized as Pune’s Best Residential projects by CNBC Awaaz. I lead sales, marketing and customer relations and manage a team of 40 members. The team and business processes are managed through a robust technology backend and analytics. My primary responsibility as Director Marketing is to build the brand equity with all relevant stakeholders and deliver the value, volume and margin commitments by developing the pricing, product, portfolio and growth strategy. The role includes working with agencies, media and other stakeholders to deliver brand and business metrics. KEY ACHIEVEMENTS • Built a differentiated brand identity through content, communication, customer experiences, products and pricing. The brand enjoys a strong equity with the stakeholders in a short period of time. • Built strong business and customer processes supported by technology and analytics • Successful introduction of a strong portfolio across categories and price points to drive business metrics. • Built a strong team across functions through training. Show less



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Category Head

  • Apr 2011 - Jun 2012

  I was the category head for brand Inspiron, our lead brand in the consumer portfolio contributing to over 90% of revenue. I was primarily responsible for ensuring we maintained our leadership position in the PC industry. I led all initiatives for the brand Inspiron including the product, pricing and communication strategy and delivered on profitability every quarter. I worked with the global category and brand teams on new product launches. KEY ACHIEVEMENTS • Ensured Dell was India’s No.1 PC brand as a category head • Successfully launched the new Inspiron line up Show less



Nokia India Pvt. Ltd.

• Brand Manager

  • Jul 2010 - Apr 2011

  I was a member of the brand team responsible for the messaging category. The messaging category included devices in the E series and the C series and was responsible for building and promoting our messaging portfolio consisting of business email, personal email, CHAT and Social Networking. My role gave me the opportunity to work with a cross section of consumers, prosumers and partners, ranging from the enterprise to the end consumers. Some of the partners I worked with were Facebook, Yahoo, Microsoft, Airtel, Vodafone etc. Show less

• Product Management

  • May 2008 - Jul 2010

  PRODUCT MANAGER – E-SERIES AND XPRESS MUSIC My role enabled me to add a different dimension to my product management experience as I was now required to also understand the technical aspects of the products. The broad responsibilities included product development, device customization and lifecycle management. I worked closely with the global product and program teams from the concept to launch stage. My primary responsibility was to deliver a relevant product offering – the design, features, applications, software, colours etc. I was also responsible for the product life cycle management. In addition to the above, I was also responsible for ensuring that the product was tested continuously through its life cycle –pre and post launch. The testing happened in house, with consumers and third-party independent agencies. Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Jul 2006 - May 2008

  PRODUCT MARKETING MANAGER – XBOX 360, XBOX LIVE AND GAMES FOR WINDOWS I was part of the core team that launched XBOX 360 and XBOX Live in India. My primary mandate was to ensure relevant content [games, Bollywood movies and music] and product portfolio was available and developed in India in addition to building the ecosystem and communities. As a part of the launch, I was instrumental in identifying the distribution channel and setting it up for the launch, training the different stakeholders, working closely with the different agencies, organizing and conducting media workshops, working closely with the distributor to ensure product availability and assortment at launch. I successfully engaged with the content developers based internationally to ensure the relevant content was available in India and on time. I was also successful in creating communities by building platforms for engagements around the Xbox 360 console and Games for Windows for gamers and the media. I drove all messaging and communication for the product through advertising and public relations in addition to the product management functions of pricing, forecasting, ordering and training. Show less



Sony India Ltd

• Product Manager

  • Feb 2006 - Jun 2006

  PRODUCT HEAD In my assignment as Product Head for Sony India [Consumer Electronics], I was responsible for the Home Audio Video segment comprising of three product categories – DVD’s, Home Theatres and Separate Components. My primary responsibilities were pricing, profits and inventory management. I worked with various cross functional teams including sales, business planning, logistics, services etc. to meet the business objectives. I also worked with the regional marketing team for Sony Asia Pacific based in Singapore and Sony Headquarters based in Tokyo. The responsibilities included tracking and identifying emerging marketing trends, inputs for new product introductions, launching new products and promotions, developing the channel etc. Show less



McDonald's India

• Brand Manager, PR and Communications

  • 2003 - 2006

  BRAND MANAGER: MARKETING As a brand manager I was responsible to ensure a leadership position for our brands by working closely with our internal and external partners. I worked closely with cross functional teams including packaging, logistics, supply, legal, corporate affairs, retail etc. to drive revenue growth and profitability. I was instrumental in launching the “i’m lovin it” campaign in India and driving new store launches across different markets in western India. ASSISTANT MANAGER: PUBLIC RELATIONS AND COMMUNICATIONS The job responsibility was to protect and build the brand McDonald’s in India by identifying strategic platforms and building communication plans to achieve the objective. I was responsible for all media interactions, media briefs, press releases, press conferences, media and partner interactions etc. I led the successful launch of McDonald’s in Nashik, Surat and Indore. Show less



Jasubhai Digital Media

• Mumbai and Bangalore

• Manager - Key Accounts

  • 1998 - 2002

  MANAGER - KEY ACCOUNTS MANAGER - KEY ACCOUNTS Jasubhai Digital Media was a technology media company providing technology solutions for enterprise, channel and end user computing. Our bouquet of solutions included magazines, events, multimedia and technology portals. All our brands were in a leadership position and digit—the flagship title of our company, was and continues to be India’s largest technology magazine. I was responsible for revenue generation by providing relevant and customized technology solutions from our portfolio. I managed client relationship management across all technology segments. KEY ACHIEVEMENTS 1. Developed new clients into regular accounts, and conducted a feasibility study of the Nepal market including detailed discussions with possible alliances, site visit and management presentations Show less