VIVEK GUPTA

Google Ads Specialist at Solutions 8
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Contact Information
us****@****om
(386) 825-5501
Location
India, IN
Skills

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5.0

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Aparna Biyani

Vivek is a diligent and sincere PPC Specialist with great zeal to take up projects and dives into great detail. He is a great team player and has an excellent understanding of digital advertising. He has a never say no attitude that makes him popular with his team mates. I would recommend Vivek for any project that requires digital marketing skills.

JUBIN CHAKI

Vivek is a very talented Boy. He has well equipped knowledge of digital marketing..

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Credentials

  • Apple Search Ads Certification
    Apple
    Nov, 2022
    - Nov, 2024
  • Optmyzr Certification
    Udemy
    Jan, 2022
    - Nov, 2024
  • Fundamentals of Digital Marketing - Google Digital Garage
    Google
    Nov, 2019
    - Nov, 2024
  • Google My Business Basic
    Google
    Aug, 2019
    - Nov, 2024
  • Fundamentals of Digital Marketing - Google Digital Unlocked
    Google
    Nov, 2018
    - Nov, 2024
  • Google Tag Manager Fundamentals
    Google analytics
    Apr, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Mar, 2023
    - Nov, 2024
  • Introduction to Data Studio
    Google
    Jul, 2020
    - Nov, 2024
  • Email Marketing Certified
    HubSpot
    Mar, 2020
    - Nov, 2024
  • PPC Automation Exam
    Semrush
    Apr, 2021
    - Nov, 2024
  • PPC Fundamentals Exam
    Semrush
    Apr, 2021
    - Nov, 2024
  • Social Media Strategy
    HubSpot
    Mar, 2020
    - Nov, 2024
  • Digital Advertising Certified
    HubSpot
    Feb, 2021
    - Nov, 2024
  • Facebook Certified Digital Marketing Associate
    Facebook
    Mar, 2020
    - Nov, 2024
  • Microsoft Advertising Certified Professional (Bing Ads)
    Microsoft
    Feb, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Dec, 2020
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Jul, 2020
    - Nov, 2024
  • Search Ads 360 Certification Exam
    Google
    Jul, 2020
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google
    Apr, 2020
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Mar, 2020
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Nov, 2019
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Aug, 2019
    - Nov, 2024
  • Google Digital Sales Certification
    Google
    Aug, 2019
    - Nov, 2024

Experience

  • Solutions 8
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Google Ads Specialist
      • Dec 2022 - Present

      - Building effective Paid Search Strategies for Google & Bing. - Managing accounts with $80K+ monthly budget. - Create and optimize ad campaigns and paid search landing pages. - Analyze and optimize ad campaigns to increase return on investment (ROI). - Collaborate with a team of marketers, Google Ads specialists, and engineers. - Maintaining a large keywords list and monitoring bid caps, budget, impression share, quality score, ROAS, CTR, and other relevant metrics. - Implementation and management of Google Ads conversion tracking via Google Tag Manager. - Implementation of eCommerce dynamic value-based Google Ads conversion tracking via Data Layer & Google Tag Manager. - Google Analytics 4 setup and eCommerce tracking. - Interactive reporting dashboard via Google Data Studio. - Creating and recommending ad copy depending on campaign goals. - Performance Max and Standard Shopping camapign setup, management, and optimization. - Google merchant center setup and management. Show less

  • Digital Ads
    • New Zealand
    • Advertising Services
    • 1 - 100 Employee
    • Pay-Per-Click (PPC) Specialist
      • Dec 2021 - Nov 2022

      - Managing $50K+ monthly budget with a benchmark of up to 10x+ ROI - Manage, review, and perform daily account responsibilities associated with PPC platforms. - Maintaining large keywords list and monitoring bid caps, budget, impression share, quality score, ROAS, CTR, and other relevant metrics. - Manage and execute PPC campaigns on Google Ads, Facebook Ads, Instagram Ads, Pinterest Ads, LinkedIn Ads and Bing Ads. - Designing paid advertisement strategy to reach client’s business goal. - Implementation and management of Google Ads conversion tracking via Google Tag Manager. - Implementation of ecommerce dynamic value based Google Ads conversion tracking via Data Layer & Google Tag Manager. - Google Analytics 4 setup and ecommerce tracking. - Automated reporting dashboard creation on Google Data Studio. - Campaign optimizations via PPC Management tools. Optmyzr, SpeedPPC. - Designing and suggesting ad copies based on campaign objectives. - Proactive management of placement exclusion list and negative keywords list. - Shopping campaign setup, management and optimizations. - Google merchant center setup and management. Show less

  • MindEdge Solutions
    • India
    • Information Technology & Services
    • 1 - 100 Employee
    • Sr. Digital Marketing Executive
      • Feb 2018 - Nov 2021

      - Digital Campaign Research with Road Map, Mile Stones, Estimated Forecasts, Media Budgeting etc- Planning and Execution of Digital Campaign on different Media platforms.- Client Deliveries and requirement documentation. Digital Marketing Presentation.- Remarketing Setup and Audience creation.- Role assignment to different Digital Team. (Creative, Content, Developer, Digital PR)- Co-ordinate with different digital department such as Content, Creative and Email/SMS Marketing team.- Ideation of Monthly Social Media Calendar.- Ads copy creation and co-ordination with Client and Creative team.- Landing page planning and designing- Reporting – Weekly WhatsApp reporting and detailed Monthly Campaign/SEO Reporting.- Ad account billing management and Month end Invoice filing & co-ordination with Accounts team.- Campaign performance analysis, and act accordingly in order to make campaign an effective one.- URL tracking, Conversion tracking to analyze which ads, creative are performing better.- Affiliate marketing planning and execution.- Client communication & visits for understating the product/service and campaign discussion.- On-page SEO tags optimization (Schema, Tag Manager, Open Graph) Local SEO, Website Audit Report.- Google My Business Activation and Manage. Show less

    • Digital Marketing Executive
      • Jun 2016 - Jan 2018

      - Digital Campaign Planning and Execution of different Platforms- Digital Campaign & SEO Reporting- Campaign Analysis- Email Marketing using MailChimp, SendGrid, SendinBlue- SMS Marketing using SMS Country, Exclusife, Knowlarity, Custom CRM- Google My Business activation- On-page SEO tags Optimization- Social Profile Creation and information updation.- Ads copy creation. Co-ordination with Client and Creative team.- Social Media Posting on different platform via Hootsuite.- Manage Google & Facebook review.- Blog & Content updation through Wordpress and HTML Show less

    • Digital Marketing Intern
      • Jan 2016 - Jun 2016

      Social Media Posting on different platform via Hootsuite.- Social Profile Creation and information updation.- Keyword Research- Google Search Campaign- Facebook Boost posts- Excel formatting for Email and SMS marketing.- Reply to all social media queries, comments.

Education

  • Calcutta Media Institute
    Master’s Degree, Post Graduate Diploma In Digital Marketing Management
    2015 - 2016
  • West bengal state university
    Bachelor’s Degree, BCOM
    2011 - 2014

Community

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