International Marketing & Promotion Manager / International Research & Development Manager

• Jan 2016 - Present

Editorial Consultant, ELT / International Business Consultant

• Jul 2015 - Jan 2016

International Business Development Consultant / Editorial Consultant, ELT and FLE

• Jul 2015 - Jan 2016

International Sales and Marketing Manager

• Nov 1995 - Jun 2015

International sales /rights licensing, marketing and promotion areas. Identification and selection of primary and secondary markets for the publisher’s specific production (foreign language learning textbooks); planning and implementing of sales, marketing and promotion strategies and actions. - International Sales: development of an international sales network through partnerships with local partners / managing of contacts and business relationships / devising of targeted actions on key markets / sales force training - Rights Licensing: research, negotiation and finalization of deals - International Marketing and Promotion: presentation of Publisher's textbooks to teachers / workshops and teacher-training sessions / establishment of a network of Publisher’s Representatives and Teacher Trainers in key markets / planning and monitoring their activity / training of local partners’ sales and promotion teams / - Targeted visit to foreign markets: information-promotion actions to local teachers / participation to major educational events (related to ELT and other languages) / data collection on specificities of local educational systems aimed at development of new educational materials Specialties Excellent communication skills in different languages, together with the passion for intercultural connections and the awareness of cultural and historical specificities proved to be excellent tools for a deeper understanding of local markets characteristics and needs. This in turn provided the keys to more effective product design, sale strategies, marketing and promotion in different countries. Show less

Project Consultant

• Apr 1993 - Nov 1995

Devising and development of cultural tourism projects for the Association members, related to Italy and other European countries, with special focus on historical and artistic heritage. Planning and carrying out of events and shared cultural projects in cooperation with other European associations. Devising and development of cultural tourism projects for the Association members, related to Italy and other European countries, with special focus on historical and artistic heritage. Planning and carrying out of events and shared cultural projects in cooperation with other European associations.

Teacher of Italian as a Foreign Language

• Sep 1993 - Jul 1994

Teaching Italian as a foreign language and elements of Italian Culture to senior representatives of private sector. Teaching Italian as a foreign language and elements of Italian Culture to senior representatives of private sector.

Consultant

• Oct 1992 - Jun 1994

Planning of historical and archaeological itineraries in Italy and other European countries, with emphasis on both local and transnational cultural and artistic themes. Planning of historical and archaeological itineraries in Italy and other European countries, with emphasis on both local and transnational cultural and artistic themes.