Experience

Libratel Inc.

• Canada
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • May 2023 - Present

  - Execute a results-driven social media strategy, which involves reviewing analytics and creating reports on key metrics to optimize performance and inform future decision-making. - Develop go-to-market sales plans, writing and delivering project briefs, manage brand campaign projects on time and within budget constraints to ensure the achievement of department and company goals. - Execute and deliver on brand marketing projects, special projects and collab partnership plans, reflective of brand strategy, including value proposition and integration options to be brought to market. - Support the Brand Manager in the development of brand marketing plans and campaigns. - Manage collaboration partnerships and special project programs by collaborating with partners and internal creative production for full funnel creative presentations. - Provide post-project reporting and analysis on program successes and challenges as well as campaign ROI. - Ensure alignment across all platforms including .com and mobile, connecting the in-store and online brand stories to maintain the connection across platforms. - Proactively contribute creative marketing ideas for brand initiatives and special projects. - Analyze trends, business results and the competitive environment; identify consumer insights and translate insights into action. Show less



Peerplays

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Specialist

  • Nov 2022 - May 2023

  - Implemented successful digital product launch campaigns utilizing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies. - Tracked, measured, and reported on digital marketing campaigns across various channels, using Google Analytics and other tools, providing insights and recommendations for future improvements. - Monitored digital campaign performance against ROI and KPI goals, and ensured timely delivery of deliverables in a fast-paced environment. - Remained consistently informed about the latest trends and news to continually enhance my knowledge of my company's industry. - Executed digital marketing activities for Peerplays, including CRM marketing automation and email workflows. - Managed projects with a customer-centric approach, focusing on improving the customer experience. - Created and managed campaigns in coordination with cross-functional teams, utilizing strong interpersonal skills for effective time management, handling deliverables, and delivering presentations. - Collaborated with graphic designers and writers to create, design, and program engaging social media content. - Proactively contributed to the growth and enhancement of customer databases by creating and scheduling weekly emails in collaboration with content writers, designers, and product managers. - Supported the department with additional marketing activities as assigned, showcasing flexibility and versatility in a dynamic work environment. Show less



Danza Estratégia e Comunicação

• Brazil
• Advertising Services

• Digital Marketing Manager

  • Oct 2019 - Jul 2022

  Led and mentored a cross-functional team including Content Strategy, Digital Marketing, Research, Search Marketing - SEM, Search Engine Optimization - SEO, Front-end Development, Web Analytics and Data Visualization. Management of project priorities, deadlines and results. Led and mentored a cross-functional team including Content Strategy, Digital Marketing, Research, Search Marketing - SEM, Search Engine Optimization - SEO, Front-end Development, Web Analytics and Data Visualization. Management of project priorities, deadlines and results.



Buzz.me Marketing Digital

• Brazil
• Advertising Services
• 1 - 100 Employee

• • Mar 2019 - Sep 2019

  Responsible for managing the Social Media team and distributing demands related to the agency's client portfolio. Responsible for the preparation, management and supervision of campaign plans and content strategies and digital performance for Beta Rede customers. Experience in preparing and conducting training focused on social media and content production.

• • Jul 2016 - Mar 2019

  Management and creation of content for social media, planning strategies and content for Facebook, Twitter, Instagram, Youtube and other platforms for clients from different segments in an integrated way with the other communication companies of the group. Preparation of monitoring reports and performance analysis. Participation in the planning and management of performance and media campaigns.



buzz.me marketing digital

• Brazil
• Advertising Services
• 1 - 100 Employee

• Social Media Specialist

  • Jul 2014 - Oct 2014

  Managed and created content for social media during the 2014 election for the Government of Espírito Santo. I co-managed the candidate's campaign networks and profiles and participated on the content team by planning and creating various types of digital material for different platforms such as Facebook, Instagram and Twitter. Managed and created content for social media during the 2014 election for the Government of Espírito Santo. I co-managed the candidate's campaign networks and profiles and participated on the content team by planning and creating various types of digital material for different platforms such as Facebook, Instagram and Twitter.