Experience

ACNUR, Agência da ONU para Refugiados

• Brazil
• Non-profit Organizations
• 1 - 100 Employee

• Senior Acquisition Assistant

  • May 2022 - Present

  Digital Fundraising Strategy; • Development of Inbound Marketing actions; • Planning campaigns for leads generation; • Monitor the implementation of Acquisition campaigns; • Marketing automation and Creation of Landing Pages; • Support in the production of Acquisition materials, including the production of digital assets, DRTV films and routing of direct mail pieces and telemarketing scripts; • Creation and optimization of paid campaigns on Facebook Ads and Google Ads; • Development of reports and dashboards for KPIs analysis; • Investment Strategies. Show less



Aldeias Infantis SOS

• Brazil
• Philanthropic Fundraising Services
• 200 - 300 Employee

• Digital Marketing Manager

  • Aug 2020 - May 2022

  Management of Digital Fundraising Strategy;• Development of Inbound Marketing strategies and actions;• Development of campaigns for leads generation;• Monitor the implementation of Acquisition campaigns;• Marketing automation - RD Station;• Creation of Landing Pages;• Support in the production of Acquisition materials, including the production of digital assets, DRTV films and routing of direct mail pieces and telemarketing scripts;• Creation and optimization of paid campaigns on Facebook Ads, Google Ads and Linkedin Ads;• Development of reports and Dashboards for KPIs analysis;• Investment Strategies;• 2 consecutive years achieving the annual goals in the first semester. Show less

• Marketing Communications Coordinator

  • May 2019 - Jul 2020

  - Design of the Marketing and Communication Plan.- Development of fundraising campaigns- Reports, KPI analysis and budget management.- Branding: value proposition, tone, key messages, brand awareness and brand repositioning strategies.- Management of digital channels, editorial calendar planning, definition of guidelines and content production.- Strategic support to Face to Face, Corporate Partnerships and CRM teams.- National PR strategy focused on Press and Influencers.- Production of releases, training of spokespersons and planning of events together with partners. Show less



Bezerra Filmes

• Portugal
• Movies, Videos, and Sound
• 1 - 100 Employee

• Account Manager

  • Jan 2017 - Apr 2019

  Responsible for day-to-day client relations and digital campaigns implementation. Developing solutions based on customer needs and working in collaboration with production teams. Responsible for day-to-day client relations and digital campaigns implementation. Developing solutions based on customer needs and working in collaboration with production teams.



Quatro Videos

• São Paulo e Região, Brasil

• Content Producer

  • Oct 2014 - Dec 2016

  Writing, creating, producing and directing compelling content across multiple platforms. Writing, creating, producing and directing compelling content across multiple platforms.



SKY Brasil

• Brazil
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing & Communications Specialist

  • Apr 2012 - Aug 2014

  Coordinator of a DIRECTV Sports Channel. - Management of Communication and Marketing activities (campaigns, branding, digital) - Development of media production, live content and promotional materials - Script writing and review - Programming Strategy - Content acquisition - Audience analysis Coordinator of a DIRECTV Sports Channel. - Management of Communication and Marketing activities (campaigns, branding, digital) - Development of media production, live content and promotional materials - Script writing and review - Programming Strategy - Content acquisition - Audience analysis



Vivo (Telefônica Brasil)

• Brazil
• Telecommunications
• 700 & Above Employee

• Project Coordinator

  • Jan 2008 - Apr 2012

  Media Production Coordinator, Broadcast programming & Branded Content Development for Guia Vivo TV: a TV channel, a magazine, a website and a mobile app with information about pay TV programming and marketing campaigns (Direct MKT and CRM). Media Production Coordinator, Broadcast programming & Branded Content Development for Guia Vivo TV: a TV channel, a magazine, a website and a mobile app with information about pay TV programming and marketing campaigns (Direct MKT and CRM).



Abril

• Brazil
• Media Production
• 700 & Above Employee

• Internship

  • May 2007 - Jan 2008

  - Creative team assistance, collaborating with texts, references and ideas; - Department organization (catalog of videos, books and other research materials); - Writing letters, requests and other documents for individuals and legal entities; - Receipt and dispatch of invoices; - Preparing the recording schedule. - Creative team assistance, collaborating with texts, references and ideas; - Department organization (catalog of videos, books and other research materials); - Writing letters, requests and other documents for individuals and legal entities; - Receipt and dispatch of invoices; - Preparing the recording schedule.



Clipex

• São Paulo Area, Brazil

• Internship

  • Nov 2006 - May 2007

  Evaluate market research; Prepare news minutes; Select news from newspapers and magazines; Monitor the development of promotional marketing actions. Evaluate market research; Prepare news minutes; Select news from newspapers and magazines; Monitor the development of promotional marketing actions.