Vitor Martins

Product Management at RV Digital
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Contact Information
us****@****om
(386) 825-5501
Location
BR
Languages
  • Inglês -

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Hélvio de Avelar Teixeira

Vitor é uma pessoa focada no alcance dos objetivos e muito assertivo em novos desafios. Tem excelente capacidade de se relacionar com outras pessoas e de utilizar as suas habilidades diferenciadas no mundo do trabalho.

Geraldo Dias

Profissional extremamente analítico. Possui visão estratégica e ótimo planejamento, além de possuir uma boa visão do varejo Mineiro. Tive a oportunidade de trabalhar com Vitor no atendimento das grandes Contas Key Accounts de MG, onde o mesmo desenvolveu e implementou ações de valor em E-Commerce, tanto de Hiper&Super quanto Atacados. Era responsável também pela criação dos calendários promocionais e gestão de materiais de MKT.

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Credentials

  • Fundamentos de Engenharia de Dados
    Data Science Academy
    Mar, 2023
    - Oct, 2024
  • Certificação Scrum Product Owner
    Udemy
    Jun, 2022
    - Oct, 2024
  • Fundamentos de Gestão Ágil
    LinkedIn Learning ⋅ Course Certificate
    Jan, 2021
    - Oct, 2024
  • Google Analytics for begginers
    Google Digital Academy (Skillshop)
    Dec, 2020
    - Oct, 2024
  • Microsoft Power BI
    Coca-Cola FEMSA
    Feb, 2020
    - Oct, 2024
  • Matemática Financeira
    Centro Universitário Una
    Mar, 2013
    - Oct, 2024
  • Faixa Laranja em Metodologia PDCA
    MRV Engenharia

Experience

  • RV Digital
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • Product Management
      • Sep 2021 - Present

      Go-To-Market (GTM) for digital products and services; development and optimization of channels, seeking maximum synergy from the omnichannel model; customer centric monitoring of projects in production, aiming at portfolio adjustments and optimization; monitoring of project roadmaps and alignment with areas involved. Business Owner of the financial services fronts (loans and payments), lotteries (capitalization bonds / award-winning certificates) and multi-channel with the mission to leverage results and value from the perspective of stakeholders within the context of agile methodology, using tools such as Trello and Jira for roadmap management.

  • VMV GROUP
    • Brazil
    • Real Estate
    • 1 - 100 Employee
    • Growth Coordinator
      • Mar 2021 - Jun 2021

      Team manager with 5 analysts. Consulting oriented to real estate and retail launches, aiming lead generation, sales funnel, paid media, SEO and marketing automation platforms; Analysis of performance indicators for clients in the real estate market; Budget optimization across marketing channels Team manager with 5 analysts. Consulting oriented to real estate and retail launches, aiming lead generation, sales funnel, paid media, SEO and marketing automation platforms; Analysis of performance indicators for clients in the real estate market; Budget optimization across marketing channels

  • Coca-Cola FEMSA
    • Mexico
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing Sr Coordinator
      • Dec 2019 - Nov 2020

      Team manager with 1 analyst and 1 intern. Creation and execution of promotions and actions of value at national level managing budget of 8 MM BRL / year execution of launch plans; development of the Key Accounts Home Market channel (Super, Hyper and Wholesale), leading the construction of the annual and quarterly Business Plan, in addition to the construction of the scope of the personalized Joint Business Plan for each client; daily work with data extraction and analysis Nielsen / Dunnhumby / Kantar to create a brand / channel / region strategy and put it into action to gain market share; validation of planograms and incentive campaigns; development of trade marketing action plans; monitoring of execution metrics at the point of sale; implementation and management of the Power BI platform; preparation and formalization of sector processes. Main results achieved: - Conception of 7 national promotions - 72% of promotions adherence to the networks (best of the last 2 years) - Segmentation of the customer base for the application of materials and actions of value in a personalized way.

    • Product Manager Products
      • May 2019 - Nov 2019

      Team manager with 1 analyst and 1 intern. Creation and execution of strategic plans for the Ades, Verde Campo and Del Valle Água de Coco brands; capacity validation and manufacturing and distribution implications; creation and approval of labels, packaging and images; approval of investments in the category; input and support in the definition and construction of the portfolio; approval of regional development plans and monitoring of volume, profitability and share indicators.Main results achieved:- Consolidation of AdeS leadership in the share of soy-based drinks- More than 50,000 sampling doses performed on the new AdeS Sementes- Increase in category P&L

    • Channel Coordinator
      • Apr 2017 - May 2019

      Creation, monitoring and execution of strategic actions of value creation, management of national channel development projects, construction of promotional calendar, preparation of promotional actions for e-commerce and cashback applications; development of POS materials focused on the buyer's experience and brand communications, understanding the market, competitors and category trends.Results achieved:- Total volume target met during the entire period of my trade management (except in May / 18, during truckers' strike)- Implementation of the Triple Win project in MG: store setting and category management of the beverage section- Growth of share value and share volume by approximately 1pp in the channel- Realization of partnerships with cashback applications- Conducting cross categorie projects with other industries- Re-launch of returnable soft drink packaging in the Hiper & Super channel

    • Promotion Coordinator
      • Jul 2015 - Apr 2017

      Regional management and operationalization of promotions and samplingsMonitoring and execution of product exhibition based on successful photographyMonitoring and taking action on expiring productsRegional management and operationalization of local mediaCreating and managing trade incentivesStudy, analysis and validation of product launches in the regionOn-site product management at critical dateImplementation of actions/promotions developed by MKT;Monitoring of occurrences such as lack of products and lack of promoters;Periodic visits to follow up on actions/promotions and display and optimal execution of products at points of saleShipping and monitoring of products to agencies/affiliates;Control of Tactical ActionsPreparation of presentations of results of promotions and External mediA

  • MRV
    • Brazil
    • Civil Engineering
    • 700 & Above Employee
    • Commercial Coordinator
      • Feb 2013 - May 2015

      Coordination of the sales team of approximately 100 independent brokers and 5 store managers with an average sale of 180 apartments per month; planning strategies for real estate launches; elaboration and monitoring of media, advertising and promotional projects; responsible for the presentation and visual maintenance of the media and points of sale; coordinating and monitoring the flow of real estate purchase and sale contracts.

    • Commercial Trainee
      • Jan 2012 - Feb 2013

      Development of projects that involve the entire production chain of Civil Construction, focusing on the Commercial area.

  • Amphora
    • Representante comercial
      • Aug 2011 - Jan 2012

      Representação Comercial do Laboratório junto a profissionais e instituições médicas. Planejamento estratégico de abordagem dos produtos da marca por região. Captação de novos pontos de venda. Representação Comercial do Laboratório junto a profissionais e instituições médicas. Planejamento estratégico de abordagem dos produtos da marca por região. Captação de novos pontos de venda.

  • Oi
    • Brazil
    • Telecommunications
    • 700 & Above Employee
    • Assistente de Gestão de Serviços
      • May 2009 - Aug 2011

      Gestão de projetos de telecomunicação corporativos com acompanhamento junto ao cliente, atuando no Pós Venda. Carteira com média de 300 ordens de serviço.

    • Institutional Relations Intern
      • Mar 2008 - May 2009

      Conducting institutional events together with business areas, management of sponsorship contracts, survey of the state and national political scenario, monitoring of Oi projects that have a partnership with the government, such as the broadband project in schools, of the Government of Minas Gerais . Close monitoring with the Oi Futuro social responsibility institute.

  • TIM Brasil
    • Brazil
    • Telecommunications
    • 700 & Above Employee
    • Estagiário de Marketing de Relacionamento(CRM)
      • Jan 2007 - Dec 2007

      Planejamento e execução de ações de fidelização de clientes; controle de estoque de aparelhos para clientes da operadora em Minas, Bahia e Sergipe; realização de eventos para clientes da base; análise de indices de adesão aos planos de varejo. Planejamento e execução de ações de fidelização de clientes; controle de estoque de aparelhos para clientes da operadora em Minas, Bahia e Sergipe; realização de eventos para clientes da base; análise de indices de adesão aos planos de varejo.

  • Roma Automóveis e Serviços Ltda
    • Brazil
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Estagiário de Vendas
      • Feb 2006 - Nov 2006

      Atendimento a clientes no Salão de Vendas; Gestão do Estoque de veículos usados de uma das filiais. Atendimento a clientes no Salão de Vendas; Gestão do Estoque de veículos usados de uma das filiais.

Education

  • Fundação Dom Cabral
    Pós Graduação em Gestão com ênfase em Marketing, Marketing
    2010 - 2012
  • FGV Educação Executiva
    Extensão, Gestão da Comunicação Digital
    2018 - 2018
  • PUC Minas
    Graduação, Administração de Empresas
    2005 - 2009
  • Colégio Magnum
  • The Burlington School of English
    Letras - Língua Inglesa e Literaturas de Língua Inglesa
    2011 - 2011

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