VITA W.
CEO & Commercial Director at Whitco Catering & Bakery Equipment Ltd- Claim this Profile
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English Native or bilingual proficiency
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Italian Native or bilingual proficiency
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Bio
Gary Allen
When you work with Vita you are not just dealing with a supplier you are dealing with someone who cares passionately about her profession and this shines through in everythimg she does. I would have no hesitation in recommending Vita as i know that whoever employed her services would not be disappointed.
Colin Chettleburgh
I have known Vita through our mutual membership of the Catering Equipment Distributor's Association, where she is both very pro-active and highly respected. She is a highly people-oriented person and has recently been a prime mover in a number of educational and training initiatives, which our industry very much needed. I am pleased to be able to recommend her.
Gary Allen
When you work with Vita you are not just dealing with a supplier you are dealing with someone who cares passionately about her profession and this shines through in everythimg she does. I would have no hesitation in recommending Vita as i know that whoever employed her services would not be disappointed.
Colin Chettleburgh
I have known Vita through our mutual membership of the Catering Equipment Distributor's Association, where she is both very pro-active and highly respected. She is a highly people-oriented person and has recently been a prime mover in a number of educational and training initiatives, which our industry very much needed. I am pleased to be able to recommend her.
Gary Allen
When you work with Vita you are not just dealing with a supplier you are dealing with someone who cares passionately about her profession and this shines through in everythimg she does. I would have no hesitation in recommending Vita as i know that whoever employed her services would not be disappointed.
Colin Chettleburgh
I have known Vita through our mutual membership of the Catering Equipment Distributor's Association, where she is both very pro-active and highly respected. She is a highly people-oriented person and has recently been a prime mover in a number of educational and training initiatives, which our industry very much needed. I am pleased to be able to recommend her.
Gary Allen
When you work with Vita you are not just dealing with a supplier you are dealing with someone who cares passionately about her profession and this shines through in everythimg she does. I would have no hesitation in recommending Vita as i know that whoever employed her services would not be disappointed.
Colin Chettleburgh
I have known Vita through our mutual membership of the Catering Equipment Distributor's Association, where she is both very pro-active and highly respected. She is a highly people-oriented person and has recently been a prime mover in a number of educational and training initiatives, which our industry very much needed. I am pleased to be able to recommend her.
Experience
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WhitCo Catering & Bakery Equipment Ltd
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United Kingdom
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Restaurants
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1 - 100 Employee
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CEO & Commercial Director
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Nov 1995 - Present
I am involved throughout the business, managing it and hands-on, from sales to anything that needs my attention. Business strategy, developing people and systems are a key responsibility. My aim is to ensure we deliver products and services of the highest quality to a national customer base. A happy team, always exceeding customer expectation with a personal touch; retaining and seeking out new like minded suppliers. Care-taking the Whitco business, so that it is profitable and has longevity and is there for future generations. Responsibilities: - Day to day management of the company - Strategic development and leadership - Sales and Marketing, PR and Advertising - Training and development of all employees - Developing internal and external systems - Legislation and Health & Safety updates - Customer service and post sale aftercare service. - Represent the company at most industry events and meetings - As a previous Director of CEDA, I actively promote the benefits of further education, training and personal development skills to others members, partners and associates and I endorse the CEDA's strategy for PR, marketing & Advertising all for the good of its membership. Specialist Areas: Problem solving Creative thinking and design Education and training PR & Marketing 'Thinking outside of the box' Specialist Skills: - Leadership, management and training - A Change maker and manager - Commercial decision making - Communication and presentation skills - Dedicated to customer service - Advice, design & specification of front and back of house food service solutions - Problem solving, solution driven - Conscientiousness and dedication to achieving perfection Show less
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ceda
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Director
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Apr 2011 - Apr 2016
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Hope Enterprise Corporation
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director
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Jan 2012 - Mar 2014
I was invited to join the board of directors to assist with the development of Hope Catering, a project which not only trains local homeless and disadvantaged people but also provides excellent buffets for both commercial and private use. http://hopeenterprises.org.uk/catering.php I was invited to join the board of directors to assist with the development of Hope Catering, a project which not only trains local homeless and disadvantaged people but also provides excellent buffets for both commercial and private use. http://hopeenterprises.org.uk/catering.php
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Avon
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United Kingdom
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Personal Care Product Manufacturing
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700 & Above Employee
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Personal Assistant to European Product Development Director
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Jun 1990 - May 1995
Position Description European Product Development for Cosmetics, Toiletries, Gifts and Children's Toys. Includes: - Market Research - Product Design - Packaging Design - Brand Development - Product Sourcing - Photography - Liaison with catalogue developers - International Presentations to the different Avon Presidents throughout the world - International SKU rationalisation across the total portfolio of products - Analysis and Statistics Position Description European Product Development for Cosmetics, Toiletries, Gifts and Children's Toys. Includes: - Market Research - Product Design - Packaging Design - Brand Development - Product Sourcing - Photography - Liaison with catalogue developers - International Presentations to the different Avon Presidents throughout the world - International SKU rationalisation across the total portfolio of products - Analysis and Statistics
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Education
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2010 - 2012
Sheffield Hallam University
MSc, MSC International Hospitality Design and Management Consultancy
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