Vita Chen

產品行銷經理 at PressPlay
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Contact Information
us****@****om
(386) 825-5501
Location
Taipei, Taipei City, Taiwan, TW
Skills

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Experience

  • PressPlay
    • Taiwan
    • E-learning
    • 1 - 100 Employee
    • 產品行銷經理
      • Jul 2022 - Present

      分析使用者行為路徑，設計自動化路徑與指標，做出個人化行銷通知，持續提高每次行銷資源運用效率。

    • 內容行銷經理
      • Jul 2021 - Jul 2022

      擬定主題活動/企劃/執行，運用社群、站內外資源拉新、促購，追蹤行銷數據持續優化，提高行銷資源運用效率

  • CommonWealth Magazine Group(天下雜誌群)
    • Taiwan
    • Newspaper Publishing
    • 100 - 200 Employee
    • 行銷企劃主任
      • Mar 2018 - Mar 2021

      擬定每月與年度中長期書籍出版行銷策略，包括跨媒體宣傳溝通、線上/下活動策畫與異業洽談，以帶領團隊達成營收目標。 擬定每月與年度中長期書籍出版行銷策略，包括跨媒體宣傳溝通、線上/下活動策畫與異業洽談，以帶領團隊達成營收目標。

Education

  • 國立臺灣大學
    Master's degree, Institute of Plant Biology
    2009 - 2011

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