Experience

Thinkdigital

• Romania
• Advertising Services
• 1 - 100 Employee

• Head of Thinkdigital Studio (the strategy & creative unit of Thinkdigital)

  • Sep 2018 - Present

  Redesigned the creative & client service departments by recruiting fresh blood, inspiring the creative teams to deliver better ideas and greatly crafted executions, every time focusing on adding value to client’s digital business • Management of the creative team in charge with the digital deliverables & experience for clients like: The European Parliament (The Romanian Bureau), Orsay, Hospice Casa Sperantei, Tempini • Coordination of account management team for delivering a great client-agency experience • Supervisor of all efforts involving social media content & community management • Digital strategy for enhancing the overall online experience for agency’s clients: website experience > e-commerce performance > social media excellence > online customer care experience • Digital strategy for launch of special projects / specific campaigns / activations for established digital businesses • Performance management for a team of 6 people • Budget planning & controlling Show less



UPC Romania

• Romania
• Telecommunications
• 100 - 200 Employee

• Head Of Digital

  • Sep 2014 - Apr 2018

  Reshaped the online unit by restarting all digital activities towards sales performance, lifting the online channel share in overall sales results. Created better usability & experience on company’s digital assets (web properties, checkout experience, My Care web & mobile apps, social channels, e-mail marketing). • Designed the digital strategy & KPIs for Romania and aligned with Liberty Global central team • Set KPIs & performance management metrics for RO team members • Designer of UPC online proposition: exclusive offers & products, online-only campaigns, 3rd party coop campaigns • Digital marketing strategy, with focus on direct-response campaigns for increasing the online channel share in overall sales (concept, creatives, execution, amplification, optimization) • Online care strategy, with strong focus on self-care, self-service and online retention • Social media management (planning, content strategy, community management, monitoring & reporting for all social channels) • Rebranding of all digital properties, according to the new value proposition across CEE countries - sept 2017: web, mobile, apps, social media channels, etc. • Partnerships with content providers / coop campaigns for boosting digital engagement & sales (HBO, Nat Geo, Eurosport/Discovery, TV5 Monde, History Channel, AXN, etc.) • Management of digital budget (creative, production, media, etc.) • Relationship marketing, loyalty & retention campaigns in digital Show less



ForestView, a TDG company

• Greece
• Advertising Services
• 1 - 100 Employee

• Performance Marketing Manager

  • Sep 2013 - Aug 2014

  Launched the RO business unit of a well-established international performance marketing agency. • Coordinated A-Z cross-channel digital campaigns • Analyzed business and marketing KPIs, identified solutions, designed the campaigns, creative/channel/budget optimization, monitoring, reporting • Landing page conversion audit + actions for lifting the conversion rate • Setup reporting tools, campaign enhancements for reaching the conversion targets • Find the right allocation of budgets for digital channels used in media mix (ex: Google, Facebook, YouTube, LinkedIn, affiliate networks, e-mail, mobile) • Reporting and insightful analysis (intermediate and post campaign evaluations) • Research, strategy, creative & implementation and project management for new websites launches (Ambient, DENTESTET UK) and campaign landing pages • Led the RO office performance team (1 performance marketing executive + 1 performance engineer) Show less



WEBSTYLER

• Romania
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Project Manager

  • Sep 2012 - Aug 2013

  Client portfolio (digital only): Romtelecom Residential, Romtelecom Business • Project manager for the new Romtelecom website (residential section) on Magento eCommerce platform: - coordination of internal teams (development, creative, UX) and 3rd party developers - direct involvement in designing the wireframes, user experience enhancements and page layouts - implementation of SEO plan, in-line with Deutsche Telekom guidelines • Account manager for Romtelecom Business Unit’s online presence: launch of new services, dedicated online platforms for new services, web-based apps; • Project team member for Cosmote prepaid social platform, Dinamo Bucharest football club website. Show less



Frank Group

• Romania
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Apr 2011 - Aug 2012

  Client portfolio: Romtelecom (digital), Dolce Sport (digital), Skoda Romania (digital, ATL, social media), Garanti Bank (ATL, digital, internal communication), Radisson BLU Bucharest (digital & ATL), Piraeus Bank Romania (social media), Pepsico – Lay’s (ATL), Lacerta Winery (digital & ATL), Karamolegos Bakery (ATL), UNIQA Asigurari (digital). • Effective communication with the client’s product & communication teams, collecting insights to understand the real business needs and identify opportunities; • Briefed the internal creative team, in order to design integrated campaigns that meet the communication objectives; • Planned strategies to increase sales, increase of customer data base, customer care KPIs; • Sent detailed reports campaigns performance and optimized on-going campaigns; • Handled all client budgets; • Responded promptly to client’s inquiries, handled and resolved complaints and proposed alternative solutions to problems; • Cross-collaboration with other advertising / media agencies for implementing end-to-end campaigns. Show less



Telekom Romania Mobile

• Romania
• Telecommunications
• 700 & Above Employee

• Online Projects Supervisor

  • May 2009 - Apr 2011

• Marketing Communication Specialist

  • Sep 2005 - May 2009