Senior Manager - Content Marketing

• Nov 2021 - Present

Senior Manager - Digital Content Programming

• Jul 2006 - Oct 2021

- Lead a team of curators, responsible for content programming on all traditional and digital storefronts offering Ring Back Tones - Identified and substantiated playlist/compilation hypotheses - Sought out new music in order to create and maintain popular playlists/compilations - Solicited song submissions from record labels and content aggregators, and worked closely with them to devise music-related contests and giveaways - Curated and maintained a large number of varied… Show more - Lead a team of curators, responsible for content programming on all traditional and digital storefronts offering Ring Back Tones - Identified and substantiated playlist/compilation hypotheses - Sought out new music in order to create and maintain popular playlists/compilations - Solicited song submissions from record labels and content aggregators, and worked closely with them to devise music-related contests and giveaways - Curated and maintained a large number of varied playlists/compilations around themes, celebrities and special occasions, in Hindi, English and 13 regional languages - Worked with cross-functional teams to progress towards various content objectives - Managed databases of content, responded to content requests, and helped program algorithms to suggest content - Analyzed data and performance indicators of own as well as the team's work Show less - Lead a team of curators, responsible for content programming on all traditional and digital storefronts offering Ring Back Tones - Identified and substantiated playlist/compilation hypotheses - Sought out new music in order to create and maintain popular playlists/compilations - Solicited song submissions from record labels and content aggregators, and worked closely with them to devise music-related contests and giveaways - Curated and maintained a large number of varied… Show more - Lead a team of curators, responsible for content programming on all traditional and digital storefronts offering Ring Back Tones - Identified and substantiated playlist/compilation hypotheses - Sought out new music in order to create and maintain popular playlists/compilations - Solicited song submissions from record labels and content aggregators, and worked closely with them to devise music-related contests and giveaways - Curated and maintained a large number of varied playlists/compilations around themes, celebrities and special occasions, in Hindi, English and 13 regional languages - Worked with cross-functional teams to progress towards various content objectives - Managed databases of content, responded to content requests, and helped program algorithms to suggest content - Analyzed data and performance indicators of own as well as the team's work Show less

Franchisee

• Nov 2005 - Mar 2007

- Managed the entire gamut of showroom related operations including stock procurement, shelf space allocations, instore merchandising, promotions and sales - Managed the entire gamut of showroom related operations including stock procurement, shelf space allocations, instore merchandising, promotions and sales

Account Manager

• May 2005 - Nov 2005

- Created communication ideas for Standard Chartered Bank's marketing plans, with an objective of increasing the frequency of credit card usage among the existing customers - Planned and executed campaign ideas for Apple Computers' iPod and iMac range of products - Created communication ideas for Standard Chartered Bank's marketing plans, with an objective of increasing the frequency of credit card usage among the existing customers - Planned and executed campaign ideas for Apple Computers' iPod and iMac range of products

Account Manager

• Nov 2004 - May 2005

- Planned and managed the brand repositioning activities of Cranes Software - Planned and executed activities aimed at enhancing the brand image of StorageTek International Corporation - Planned and managed the brand repositioning activities of Cranes Software - Planned and executed activities aimed at enhancing the brand image of StorageTek International Corporation

Senior Account Executive

• Jan 2001 - Oct 2004

- Executed brand-building activities for Caterpillar Commercial Pvt. Ltd. - Managed the regional account of LG Electronics and executed initiatives to enhance the LG brand image through newspaper advertisements, press releases and visual merchandising - Handled the soft re-launch of Dunlop brand of tyres through BTL marketing activities - Executed brand-building activities for Caterpillar Commercial Pvt. Ltd. - Managed the regional account of LG Electronics and executed initiatives to enhance the LG brand image through newspaper advertisements, press releases and visual merchandising - Handled the soft re-launch of Dunlop brand of tyres through BTL marketing activities

Client Service Executive

• Jan 1998 - Jan 2001

- Played a vital role in signing up key accounts for the agency including Airports Authority of India, Kudremukh Iron Ore Co. Ltd. and Satyam Infoway Ltd. - Duties included Copywriting, Media Planning, and liaison with designers, artists and printers - Played a vital role in signing up key accounts for the agency including Airports Authority of India, Kudremukh Iron Ore Co. Ltd. and Satyam Infoway Ltd. - Duties included Copywriting, Media Planning, and liaison with designers, artists and printers