Experience

QBurst

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Manager

  • Jul 2022 - Present

  • Led successful product marketing initiatives for QBurst's diverse portfolio, driving notable market growth and expansion.• Managed and maintained an internal marketing repository site, facilitating seamless access to valuable resources and promoting knowledge sharing within the team.• Developed compelling customer success case studies that effectively showcased the value of QBurst's products and services, contributing to customer acquisition efforts.• Delivered impactful client presentations, leveraging deep understanding of QBurst's capabilities to forge strong partnerships and secure key accounts.• Created polished capability documents, ensuring they consistently exceeded expectations in terms of quality and influence.• Reviewed and provided feedback on marketing collateral designs, ensuring brand consistency and engaging visuals.• Explored and implemented innovative digital tools, including AI-based solutions, to enhance productivity, collaboration, and marketing effectiveness.• Mentored team members to enhance their productivity and professional growth, fostering a high-performance environment.• Collaborated cross-functionally to generate fresh ideas and bring new products and services to market.• Monitored and optimized performance marketing campaigns to maximize ad performance and campaign ROI for QBurst's offerings.• Developed and executed successful go-to-market strategies for new products, driving excitement and customer adoption. Show less

• Associate Manager

  • Jul 2019 - Jul 2022

  Key Accomplishments1) 1.5M+ USD worth ROI via conversions generated over 12 months by transforming performance marketing campaigns- 72% increase in conversion rate by improving quality scores on Google Display and Search Ads - Max utilization of search terms reports to reach right customers | Implemented CTR best practices- 28% reduction in Cost-Per-Click (CPC) by implementing ad copy A/B testing, remarketing, and landing page optimization- 60% cost savings and 200% increase in conversion volume as a result of keyword optimization- 55% increase in LinkedIn lead generation via Account Based Marketing (ABM) strategy- Managed 10K USD monthly ad spend across Google Ads, and social media platforms like Facebook, LinkedIn, Quora, and Reddit for US, EU, ME, AUS, and JPN regions2) Published 38 case studies on the company website over the last five years achieving 10K+ page views via SEO- Lowered landing page bounce rates and increased visitor returns - Improved average page views per session, duration, and average time on page 3) Collaborated with a team of ten resources to drive 1M+ app installs and achieve a 4.3/5-star rating on Google Play and Apple store for Mercedes-Benz Research and Development India- Performed data-driven Competitive Analysis (CI) and research to deliver actionable insights wrt KPIs - Teamed up with UI/UX resources to perform usability heuristics for improving user experience, enhancing app features, and driving more engagement4) Transformed pre-sales support by developing an internal marketing repository website for the company- Streamlined delivery of marketing collaterals to directors, business development team, and project managers by leveraging web-based productivity suites such as Google Doc Editors, Google Sites, Canva, and Adobe Cloud- Reduced delivery time from weeks to less than three days Show less

• Business Development Executive

  • Feb 2016 - Jun 2019



The Hindu

• Online Audio and Video Media
• 700 & Above Employee

• Freelance Journalist

  • Oct 2015 - Jan 2016

  Published 20+ cover story articles and feature stories for Property Plus, the Saturday supplement of India's leading national daily, The Hindu. Published 20+ cover story articles and feature stories for Property Plus, the Saturday supplement of India's leading national daily, The Hindu.



Lagardère Sports

• United Kingdom
• Spectator Sports
• 100 - 200 Employee

• Freelanece Reporter

  • Nov 2015 - Dec 2015



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Corporate Communications

  • Sep 2015 - Oct 2015

  Corporate communications internship and project coordination at EY, Trivandrum. - Helped develop content and research-based articles for startups at KSUM (Kerala State Startup Mission- a government initiative to promote startup culture). Corporate communications internship and project coordination at EY, Trivandrum. - Helped develop content and research-based articles for startups at KSUM (Kerala State Startup Mission- a government initiative to promote startup culture).