Experience

NIVEA INDIA

• India
• Consumer Goods
• 700 & Above Employee

• Digital & Media Head

  • Dec 2022 - Present

  Mumbai, Maharashtra, India

• Digital Head

  • Jan 2022 - Dec 2022

  India



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Sr. Digital Brand Manager - Skin Care

  • May 2021 - Dec 2021

  Mumbai, Maharashtra, India E-commerce marketing lead for Skin care brands: Pond’s, Vaseline, Lakmé, Dove with channel P&L, e-first portfolio planning, performance media responsibilities from marketing. Driving the digital-first agenda on Pond’s by developing an online-only portfolio of serums & creams, setting up the brand’s first D2C & its support ecosystem.

• Digital Lead & Brand Manager - Pond’s

  • Sep 2018 - May 2021

  Digital & e-commerce lead for Pond’s in India. Brand management on top-end portfolio of light moisturisers, anti aging and sun care.



FoxyMoron

• India
• Advertising Services
• 200 - 300 Employee

• Account Director

  • Apr 2015 - May 2018

  A year after working as an Account Manager, I next got the opportunity to be an Account Director where I developed a stronger business and creative role at the agency; part of the Senior Leadership team. Some of my key roles and responsibilities included: 1. Guiding & mentoring a team of 14 members across 12 brands 2. Driving top line & bottom line growth across businesses to build a profitable team; 35% contribution to agency business 3. Leading account planning, strategy &… Show more A year after working as an Account Manager, I next got the opportunity to be an Account Director where I developed a stronger business and creative role at the agency; part of the Senior Leadership team. Some of my key roles and responsibilities included: 1. Guiding & mentoring a team of 14 members across 12 brands 2. Driving top line & bottom line growth across businesses to build a profitable team; 35% contribution to agency business 3. Leading account planning, strategy & direction across digital touch points (social, web, media, influencers, SEO, co-producing digital films with production houses) 4. Building and managing a pool of beauty bloggers for key clients like L’Oreal 5. New business pitches 6. Case studies, driving agency PR in A&M media 7. Driving the digital transformation agenda with key clients like L’Oreal Brands: Maybelline New York, Ariel, Matrix Haircare, Ambi Pur, Vedica, Urrza, Chemistry, Cello, Kerestase, amongst others

• Digital Strategist

  • Mar 2014 - Mar 2015

  Within 6 months of working at the agency, I got promoted to the role of a Digital Strategist (Account Manager), where I started working more on FMCG brands. Some of my key roles and responsibilities were: 1. Working with a set of Account Executives to ensure smooth brand execution and operations. 2. Being the escalation point of contact with brands and clients, working more closely with them on brand & creative strategy. 3. Using analytics & data across social, SEO and web to… Show more Within 6 months of working at the agency, I got promoted to the role of a Digital Strategist (Account Manager), where I started working more on FMCG brands. Some of my key roles and responsibilities were: 1. Working with a set of Account Executives to ensure smooth brand execution and operations. 2. Being the escalation point of contact with brands and clients, working more closely with them on brand & creative strategy. 3. Using analytics & data across social, SEO and web to drive creative, business and brand insights and trends for stakeholders internally and externally. 4. Working closely and understanding Ad Films; executing projects with production houses and creative teams, right from conceptualisation to scripting, casting, storyboarding, executing shoots, post-production. 5. Cohesively integrating search and organic brand opportunities into Always-On strategies via Facebook and Google 6. Working closely with the agency senior management to drive agency-wide learnings into brand execution and operations. Brands: Maybelline New York, Foster's, Chandon, Ariel, Matrix Haircare

• Associate Content Strategist

  • Sep 2013 - Feb 2014

  Mumbai I started off at FoxyMoron as an Associate Content Strategist (Junior Brand Content + Operations Executive) reporting to an Account Manager. I essayed this role for a period of 6 months and worked across brands in the entertainment and food & beverages industries and for the A&M media sector. Some of my key job roles and responsibilities were: 1. Planning and executing branded content across digital properties for brands, right from social to web to SEO. 2. Co-ordinating with both… Show more I started off at FoxyMoron as an Associate Content Strategist (Junior Brand Content + Operations Executive) reporting to an Account Manager. I essayed this role for a period of 6 months and worked across brands in the entertainment and food & beverages industries and for the A&M media sector. Some of my key job roles and responsibilities were: 1. Planning and executing branded content across digital properties for brands, right from social to web to SEO. 2. Co-ordinating with both external and internal teams to ensure smooth brand functioning and growth. Servicing the brand team and clients regularly as their daily point of contact and co-ordinating with multiple internal stakeholders, including Creative Strategy, Web Development, Design, Film, SEO & Finance. 3. Conceptualising brand campaigns along with the Creative Strategy teams to create robust plans and then eventually execute them. 4. Understanding brand analytics through the back-end of owned brand assets. 5. Maintaining relationships with influencers to drive earned and paid buzz. 6. Creative conceptualisation, copywriting for digital content and videos along with brand reputation management on a day-to-day basis. 7. Week-on-week, month-on-month reporting, quarterly and/or yearly reports basis requirements to showcase brand health on digital along with learnings & suggestions. Brands: Star World Premiere, ISA VUCA, SABMiller's Miller High Life, Tata Beverages



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Management Trainee, Digital

  • Jun 2013 - Aug 2013

  Mumbai, Maharashtra Creative & account executive servicing JWT’s newest digital clients - LIC, Starbucks, The Big Indian Picture, ITC. Job duties included social content strategy & creation, online reputation, market research and servicing.



AdHog Interactives LLP

• India
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Jul 2012 - Jan 2013

  Mumbai, Maharashtra, India Digital copy & servicing lead for brands like Upper Crust magazine, FoodPanda, 91Mobiles, IXiGO.



Rediffusion Y&R

• Advertising Services
• 100 - 200 Employee

• Brand/Services Solutions Intern

  • Jun 2012 - Jul 2012

  Managed projects related to Sahara's retail venture 'Q-Shop' - focusing on brand positioning, segmentation & communication strategy.



Wishberry.in

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Client Management Intern

  • Dec 2011 - Feb 2012

  Helping customers with registrations for non-profit marathons along with data gathering, management, analysis & building an online audience.