Experience

Wasserman

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Manager, Performance & Insights

  • May 2023 - Present

  At Canada’s No.1 sponsorship agency, I assist clients in a variety of sectors with evaluation of their sponsorship strategies, by means of leading, cross-source data and insights. At Canada’s No.1 sponsorship agency, I assist clients in a variety of sectors with evaluation of their sponsorship strategies, by means of leading, cross-source data and insights.



Ipsos

• France
• Market Research
• 700 & Above Employee

• Senior Account Manager

  • Feb 2021 - May 2023

  Manage high-value alcoholic beverage clients in the USA and Canada, supporting their strategic-oriented consumer questions with actionable, data-driven insights. I work in the syndicated team that specialises in diary-level tracking of food, beverage and alcohol consumption. Manage high-value alcoholic beverage clients in the USA and Canada, supporting their strategic-oriented consumer questions with actionable, data-driven insights. I work in the syndicated team that specialises in diary-level tracking of food, beverage and alcohol consumption.



Dig Insights

• Canada
• Market Research
• 100 - 200 Employee

• Senior Research Manager

  • Sep 2019 - Dec 2019

  Manage quantitative projects such as attitude and usage and concept evaluation studies from start to finish. Responsible for developing questionnaires, tabulation plans and research reports. Liaise with fieldwork agencies to check fieldwork and quota progress, and check preliminary and final data. Manage quantitative projects such as attitude and usage and concept evaluation studies from start to finish. Responsible for developing questionnaires, tabulation plans and research reports. Liaise with fieldwork agencies to check fieldwork and quota progress, and check preliminary and final data.



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Data and Insights Analyst

  • Jun 2018 - Sep 2019

  Supported strategy and media teams with insights based on a combination of proprietary and external tools, supplemented with ad-hoc research. Worked primarily in the automotive sector, but also focused on luxury, entertainment, real-estate and FMCG sectors. Supported strategy and media teams with insights based on a combination of proprietary and external tools, supplemented with ad-hoc research. Worked primarily in the automotive sector, but also focused on luxury, entertainment, real-estate and FMCG sectors.



Focus 360 Arabia

• United Arab Emirates
• Market Research
• 1 - 100 Employee

• Director Of Operations And Business Development

  • Oct 2016 - Dec 2017

  Drove the business development activities for Focus 360 Arabia, a research-based brand consultancy that specialises in the healthcare, travel and aviation, hospitality and government sectors. Supported the consultancy, management and marketing activities that revolve around multiple project types that are mostly centered around strategic planning, branding solutions and customer experience. Drove the business development activities for Focus 360 Arabia, a research-based brand consultancy that specialises in the healthcare, travel and aviation, hospitality and government sectors. Supported the consultancy, management and marketing activities that revolve around multiple project types that are mostly centered around strategic planning, branding solutions and customer experience.



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Insights Manager

  • May 2015 - Sep 2016

  Use a combination of proprietary and third-party data to produce comprehensive audience insights, which are then fed into media strategies for clients in the automotive, financial and other sectors. Also collaborate on thought leadership initiatives, knowledge sharing, and conduct agency-wide trainings on the role of data and insights. Use a combination of proprietary and third-party data to produce comprehensive audience insights, which are then fed into media strategies for clients in the automotive, financial and other sectors. Also collaborate on thought leadership initiatives, knowledge sharing, and conduct agency-wide trainings on the role of data and insights.



Radius EMEA

• Senior Project Director

  • May 2014 - Jan 2015

  Primarily responsible for day-to-day operations of Radius’ Middle East operations in Dubai, inclusive of: - Development of new business from new clients through client contacts and writing proposals and tenders. -Development of new business from existing clients through new business proposals. -Management of existing client projects, including qualitative ‘decision pathway’ groups, quantitative brand trackers and Usage and Attitude surveys, product and concept tests. -Sectors focused on for above efforts include automotive, telecommunication, technology, FMCG and banking and finance. -Project budgeting and assessing project profitability Show less



Universidad Carlos III de Madrid

• Spain
• Higher Education
• 700 & Above Employee

• MBA student

  • Sep 2012 - Jul 2013

  Undertook a general MBA with courses ranging from Strategic Management to Financial Economics, to Supply Chain Management and Marketing. A total of 20 courses taken over the course of 3 trimesters. The MBA culminated with a group-run business plan. Undertook a general MBA with courses ranging from Strategic Management to Financial Economics, to Supply Chain Management and Marketing. A total of 20 courses taken over the course of 3 trimesters. The MBA culminated with a group-run business plan.



Universal Media

• Dubai, UAE

• Regional Insights Manager

  • Apr 2011 - Jun 2012

  Worked with Regional Communications Planning Director and various account teams in agency, lending consumer insights to planning strategies for all regional new business pitches and existing account efforts. Cross-functional responsibilites that also involve developing UM’s syndicated and proprietary tools and research, and acting as the research lead on all ad-hoc and bespoke research initiatives. Have worked with clients in the entertainment, luxury goods and telecommunications sectors. Actively worked on regional PR launch of 6th edition of Wave, the largest social media tracking study run by a media agency. Implemented internal training programs across the network to introduce the study and help media and digital planners translate findings into strategic relevance. Proficient with key planning tools such as TGI, BrandPuls, Effective Measure Show less



Synovate

• Market Research
• 700 & Above Employee

• Qualitative Research Manager

  • Apr 2007 - Apr 2011

  Involved in managing the full spectrum of a typical project, from proposal writing straight through to preparation of detailed analytical reports. Extensive experience with client interfacing. Have worked on projects for products and industries ranging from FMCG, retail, alcoholic beverages, banking, charity organisations, telecommunication and automotive. Key clients and studies handled include: Heineken - Fundamental Meaning of Beer (Motivational Segmentation of beer users in the UAE) Unilever/Algida - Exploration of Ice Cream Market Usage in UAE, Iran, Syria and Azerbaijan Unilever/Rexona - Selection of an Arab Celebrity Endorser for Rexona Deodorant in UAE, Saudi Arabia and Kuwait Nestle/Maggi - Fundamental meaning of cooking, and cooking aids among Iranian women The Coca-Cola Company/Minute Maid Orange Juice - New Campaign Evaluation in Pakistan, Kenya and Algeria MTN - Advertising Evaluation among Mobile Phone Users in Iran Recently completed a training course for Censydiam (qualitative consumer segmentation tool), which includes accreditation as a specialised moderator. Show less



PAN ARAB RESEARCH CENTER (PARC)

• United Arab Emirates
• Market Research
• 1 - 100 Employee

• Senior Regional Analyst

  • Nov 2003 - Apr 2007

  Worked on both qualitative and quantitative research projects, with a strong emphasis on syndicated studies and media monitoring. Actively involved in business development around the GCC region, particularly Bahrain. Worked on both qualitative and quantitative research projects, with a strong emphasis on syndicated studies and media monitoring. Actively involved in business development around the GCC region, particularly Bahrain.



InCite Research and Marketing

• Research Consultant

  • Feb 2002 - Nov 2003

  First exposure to market research. Primary focus of my job was data analysis and reporting of strategic insights. Later honed my skills with proposal writing and study design. First exposure to market research. Primary focus of my job was data analysis and reporting of strategic insights. Later honed my skills with proposal writing and study design.



TABA MARKETING

• Account Executive/Team Leader

  • Nov 2000 - Dec 2001

  Acted as promotion representative for software and IT Fortune 500 companies. Approached corporate customers to promote products through usage demonstrations. Target market was five boroughs of New York City. Managed own sales team. Responsibilities included training and retraining team members, personal motivation and handing out financial bonuses. Acted as promotion representative for software and IT Fortune 500 companies. Approached corporate customers to promote products through usage demonstrations. Target market was five boroughs of New York City. Managed own sales team. Responsibilities included training and retraining team members, personal motivation and handing out financial bonuses.