Experience

NewStar SEO

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2022 - Present

  1685 S Colorado Blvd Unit S-286, Denver, CO 80222, USA



iapp Technologies LLP

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Manager

  • Feb 2022 - Oct 2022

  Sahibzada Ajit Singh Nagar, Punjab, India



Zoptal Solutions Pvt. Ltd.

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Specialist

  • Aug 2016 - Jul 2021

  F-250, 1st Floor, Phase 8B (IA) Mohali - 160055 • Brainstorm new and creative growth strategies. • Up-to-date with the latest trends and best practices in online marketing and measurement. • Create Proposal Plans for the SEO, SEM, SMO, SMM, PPC, ASO & E-Mail Marketing services. • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. • Conduct on-page, off-page and Technical SEO analysis for clients in various industries with reports. • Achieve maximum ROI in paid search… Show more • Brainstorm new and creative growth strategies. • Up-to-date with the latest trends and best practices in online marketing and measurement. • Create Proposal Plans for the SEO, SEM, SMO, SMM, PPC, ASO & E-Mail Marketing services. • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. • Conduct on-page, off-page and Technical SEO analysis for clients in various industries with reports. • Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights. • Optimize the landing pages of paid search engine marketing campaigns. • Manage the expense and budget of campaigns, and estimate monthly costs. • Maintain social media presence across all digital channels. • Work on WordPress & Plugins, Shopify, PHP, and Volusion platforms. • Use Google Analytics, Page Speed Insight, Tag Manager, Search Console, Bing Webmaster, Google My Business, Bing, and Apple Business. • Third Party Tools: SEO Majestic, SEMrush, Screaming Frog, Mailchimp, Trello, Keyword Everywhere, Ubbersuggest, Link-Assistant Tools, Spam Filters. • Manage organization’s website and promote company’s product and services in the digital space. • Track the website traffic flow and provide internal reports regularly. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Develop the right strategies for effective data analysis, reporting. • Create and optimize landing pages and user funnels. • Create, edit and improve the content that audience is looking for and optimize the path to conversion. Show less



Solitaire Infosys Inc

• India
• Software Development
• 200 - 300 Employee

• SEO Executive

  • Jul 2015 - Jul 2016

  C-110, Industrial Area, Phase 7, Mohali, Punjab-160055 Having a great experience while working as a SEO Executive in Solitaire Infosys Pvt. Ltd. I used to take care of these things in organization: On Page SEO: • Website Analysis - website design, navigation, content and other technical Analysis • Keyword Search and Analysis - search for best relevant keywords and target them for high search engine rankings • Writing and Updating Meta Creations (title, description, keywords, H1, ALT) • Resolved duplicate URL/content… Show more Having a great experience while working as a SEO Executive in Solitaire Infosys Pvt. Ltd. I used to take care of these things in organization: On Page SEO: • Website Analysis - website design, navigation, content and other technical Analysis • Keyword Search and Analysis - search for best relevant keywords and target them for high search engine rankings • Writing and Updating Meta Creations (title, description, keywords, H1, ALT) • Resolved duplicate URL/content issues • Content Optimization - inserting keywords to content and interlinking to relevant pages. • Site Map Creation/Optimization - creating a keyword rich static html sitemap. • Robots.txt creation. • Content Optimization, Internal Linking Structure • Creating Header Tags, Title Tags, No follow tags, urllist.txt, RSS Feed Files.  Email Marketing  Google Analytics  Google Webmaster  Manual Software Testing  Photoshop OFF Page SEO: • Search Engine and Directory Submission - Search For Directories And Submitting Link To Those Directories. • Website Submissions to Search Engines and Directory Submissions • Link Building - Search for potential link partners and send request to them for Link exchange. • Blog Creation & Posting, Blog Directory, Press Release and Article Submissions • Forum and Classified postings. • Handling Free Classifieds, Blog Commenting, Forum Posting, RSS feed Submissions, Video Marketing and Social Bookmark Submissions. • Document, PPT & Content Posting. SMO: Social Media Optimization • Promoting the Websites / Business on Major Social Networking Sites Like Twitter, Facebook, Linkedin , Youtube, Pinterst etc. Show less