Experience

Dekor Company

• India
• Arts & Crafts
• 1 - 100 Employee

• Head Of Digital Marketing

  • Jan 2022 - Present

   Leading overall performance marketing in terms of planning, strategy, analysis & execution  Utilizing Facebook and Google ads for new acquisitions and remarketing to achieve monthly revenue  Achieving monthly overall RoAS of 8X with business profitability MOM.  Successfully able to lower the overall CAC by 22% while handling the performance marketing  Collaborating with brand and content team to ensure creative aesthetic, UI/UX, and content trends  Maintain track record of SEO with agency and scaled SEO revenue by 15% MOM with non-branded keywords Show less



FS Life (FableStreet | Pink Fort | March)

• India
• Retail Apparel and Fashion
• 100 - 200 Employee

• Digital Marketing Manager

  • Feb 2021 - Jan 2022

   Owned Facebook ad channel & responsible for execution, reporting & analysis.  Achieved growth rate of 10% every month on Facebook by establishing funnel strategy  Established FB ad channel as a main source of audience aquation at a effective cost which helped in lower the overall CAC  Achieved RoAS of 4X on Facebook ads which is 20% higher than the over all RoAS  Effectively used Lookalikes with user segmenting on the basis of high order value, low order value, mid order value & LTV users to fill relevant audience  Worked with programmatic channel Criteo and established with 8% share of revenue contributo Show less



BookMyShow

• Entertainment Providers
• 700 & Above Employee

• Digital Marketing Executive

  • Mar 2020 - Feb 2021

   Responsible for execution & optimisation of Google ads, Google SEO, Facebook Ads & Email for MENA market  Achieved ranking on the top 10 search result for most of the events and movies keywords  Achieved 50% growth in traffic from Google organic in 6 month of effective white hat SEO.  Executed Google search ads for launched events at an effective cost of 30% lower CPC  Executed app install UAC campaigns & able to meet the install target at lowest CPI MoM  Effectively utilised interest audience on Facebook and established remarketing funnel for visitors and abandoners to increase daily sales  Effectively used Lookalikes with user segmenting on the basis of high order value, low order value, mid order value & LTV users to fill relevant audience  Single handily managing Email marketing from launching campaigns to user segmentation, audience filtering & drafting content  Pro-actively monitored daily KPIs to avoid ad & audience fatigue  Responsible for daily reporting on revenue, Ad spends, sales & targe Show less



FabAlley

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2018 - Mar 2020

  • Develop and execute all on page and off page SEO activities as per Google alogos and latest white hat techniques.• Work with management to develop a comprehensive marketing strategy from customer acquisition through customer retention• Plan and execute on email campaigns, overseeing all steps of the process including story development, customer segmentation, and deployment• Google Ad words campaigns management and optimization for better ROI • Google Search Ads, Display and Shopping ad campaigns.• Tie-up with new Affiliates networks & Direct Publishers, negotiate with them & maintain quality Leads & conversions. • Optimizing App Marketing Campaigns, Plan and execute app push notification, customer segmentation, and deployment using moengage & Clever tap tool Show less

• SEO Executive

  • May 2018 - Oct 2018

  RESPONSIBILITIES:• Develop and execute all on page and off page SEO activities as per Google alogos and latest white hat techniques.• Keyword Research with less competition and high search volume for high Ranking of website• Adding new pages to the website with required content and Meta• Off Page Optimization: Search Engines Submission, Link Building, Directory Submission, Blog Submission.• Collaborate with the content marketing team to create high-quality content around important, relevant terms Show less