Experience

Behavioural by Design

• New Zealand
• Research Services
• 1 - 100 Employee

• Founder & Chief Behavioural Scientist

  • Jul 2019 - Present

  Equipping teams with tools to "think like a behavioural scientist". My practice involves: (1) Behavioural Science "Lab" - Enabling banks and technology companies to design and innovate more behaviourally products & services (2) Behavioural by Design "Masterclass" - Building capability for government in New Zealand and change-makers across the world to adopt behavioural science & design tools (3) Nudge Testbed - Conducting rapid experiments to identify which messages are most likely to change behaviours (See: case study) Show less



New Zealand Behavioural Science Network

• New Zealand

• Chairperson

  • Sep 2017 - Present

  Launched the Behavioural Economics & Science Network in Wellington + Auckland. This is our local meetup chapter following London, New York, Copenhagen, Sydney and Zurich. In these sessions, we explore the latest research in behavioural science with the best-in-class applications to the private and public sector. Topics include other closely related social sciences such as cognitive psychology, neuroscience, evolutionary psychology and more. Meetup in Wellington - www.meetup.com/Wellington-Behavioural-Economics-Science-Network Meetup in Auckland - www.meetup.com/Auckland-Behavioural-Economics-Network Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Head of Behavioural Science - Ogilvy New Zealand

  • Jun 2017 - Jun 2019

  Changed the status quo by applying behavioural insights and scientific methods into the heart of the agency strategy. Partnered with Energy Efficiency and Conservation Authority (EECA), the Department of Corrections, NZ Police, NZ Customs, ACC, Sport New Zealand and Rebel Sport to design high impact and measurable behaviour change campaigns.Highlights of two projects:1. Applied a behavioural science framework for EECA to motivate landlords to insulate their houses; achieving 57% more insulations installed than our target (1,888 for 1,200 target)2. Developed strategic insights to help NZ Police attract a more diverse workforce; campaign led to a 615% increase in diverse profile applications Show less

• Behavioural Scientist - Ogilvy Consulting UK

  • Jun 2014 - May 2017

  Global behavioural science practitioner for clients including Westminister Council, Starbucks and Adobe. Projects involved researching academic literature, conducting quantitative surveys, co-developing interventions, designing randomised control trials and evaluating effectiveness of interventions with rigorous statistical analysis. Highlights of two projects:1. Conducted a randomised controlled trial to test three behavioural science principles with a call centre retention team; generating an estimated USD $2 million per year2. Developed an interactive recycling quiz and used data-driven insights for a council in London to design a behaviour change campaign to reduce recycling contamination Show less



BNP Paribas

• France
• Banking
• 700 & Above Employee

• Risk Analyst - Corporate and Investment Banking

  • Oct 2013 - Jan 2014

  > Evaluated financial strength and researched macroeconomic outlook to ascertain the risk profile of Fortune 500 companies in the retail and hospitality sectors > Presented a business and financial analysis of 45 prospective clients to the heads of several business lines including fixed income, global equity and cash management solutions > Evaluated financial strength and researched macroeconomic outlook to ascertain the risk profile of Fortune 500 companies in the retail and hospitality sectors > Presented a business and financial analysis of 45 prospective clients to the heads of several business lines including fixed income, global equity and cash management solutions



University of Warwick

• United Kingdom
• Higher Education
• 700 & Above Employee

• Behavioural Economist - Institute for Advanced Teaching and Learning (IATL)

  • Jan 2013 - Sep 2013

  > Designed an online experiment with 80 participants to evaluate the impact of a 'social norms' nudge to motivate group work > Funded research project was granted a special award at the International Conference on Economics and Administration 2013 held in Bucharest, Romania > Designed an online experiment with 80 participants to evaluate the impact of a 'social norms' nudge to motivate group work > Funded research project was granted a special award at the International Conference on Economics and Administration 2013 held in Bucharest, Romania



Grameen Koota

• India
• Financial Services
• 200 - 300 Employee

• Risk Analyst - Microfinance

  • May 2011 - Jul 2011

  > Applied an econometrics model (multinomial logistic regression) to assist local branch managers in identifying risky loans and thereby manage overall delinquency rates • > Conducted a survey with 120 customers during the loan collection process to gain qualitative insights into defaults and delayed repayments from customers > Applied an econometrics model (multinomial logistic regression) to assist local branch managers in identifying risky loans and thereby manage overall delinquency rates • > Conducted a survey with 120 customers during the loan collection process to gain qualitative insights into defaults and delayed repayments from customers