Vishakha Anchalia
Digital Marketing Head at AUM Capital Market Private Limited- Claim this Profile
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Bengali -
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Hindi -
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English -
Topline Score
Bio
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Credentials
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Digital Marketing Specialist
SP Jain School of Global Management - Dubai, Mumbai, Singapore & SydneyDec, 2018- Sep, 2024 -
Equity Derivates Certification
National Institute of Securities Markets (NISM)Mar, 2020- Sep, 2024 -
Digital and Social Media Marketing and Analytics
Indian Institute of Management Bangalore -
Google Analytics
Google -
Personality Development Program
iLEAD Kolkata
Experience
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AUM Capital Market Private Limited
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India
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Financial Services
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1 - 100 Employee
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Digital Marketing Head
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Mar 2019 - Present
Build a unique digital road map, manage digital marketing channels for brand consistency, develop appropriate campaigns, manage and improve content, motivate team to achieve set goals, Stay up-to-date with digital technology developments. Build a unique digital road map, manage digital marketing channels for brand consistency, develop appropriate campaigns, manage and improve content, motivate team to achieve set goals, Stay up-to-date with digital technology developments.
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Social Beat
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India
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Marketing Services
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200 - 300 Employee
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Intern
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Dec 2018 - Apr 2019
Handled accounts of clients like House of Hiranandani, K Raheja Corp, Tata Primanti etc under account head.Complete social media strategy and planning, social calendars, email marketing, account management, competitor analysis.Performance marketing included Facebook Ads, LinkedIn Ads. Planning ads and copy. Optimising campaigns and conversions. Handled accounts of clients like House of Hiranandani, K Raheja Corp, Tata Primanti etc under account head.Complete social media strategy and planning, social calendars, email marketing, account management, competitor analysis.Performance marketing included Facebook Ads, LinkedIn Ads. Planning ads and copy. Optimising campaigns and conversions.
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S P Jain School of Global Management
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United Arab Emirates
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Higher Education
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1 - 100 Employee
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Social Media Committee
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Jul 2018 - Dec 2018
Managed the college social media handle by strategising various campaigns with the team.Co - Founder: The Commune Project A transparent aggregator, connecting donors to the less fortunate through latest digital technologies and social media strategies.Have managed the entire journey from creating the website, social media handles, marketing the organisation, conversions, after services. Managed the college social media handle by strategising various campaigns with the team.Co - Founder: The Commune Project A transparent aggregator, connecting donors to the less fortunate through latest digital technologies and social media strategies.Have managed the entire journey from creating the website, social media handles, marketing the organisation, conversions, after services.
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Trainee
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Jul 2017 - Jan 2018
Handled individual accounts of clients in the agency as an Account Planner. Clientele from manufacturing, textile, jewellery.Business Development including pitching and meetings, leading to conversions.Initiating Social Media Marketing as the company just dealt with offline advertising. Handled individual accounts of clients in the agency as an Account Planner. Clientele from manufacturing, textile, jewellery.Business Development including pitching and meetings, leading to conversions.Initiating Social Media Marketing as the company just dealt with offline advertising.
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Marketing Assistant
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Jan 2016 - Jan 2017
Worked with the HR and marketing team. Strategising campaigns for overall visibility of the company.Launched a campus recruitment drive to attract more prospective employees from Mumbai, Delhi.Promote online trading services on social media and physical exhibitions. Worked with the HR and marketing team. Strategising campaigns for overall visibility of the company.Launched a campus recruitment drive to attract more prospective employees from Mumbai, Delhi.Promote online trading services on social media and physical exhibitions.
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Education
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Sarsuna Law College
LLB (H), Law -
S P Jain School of Global Management
Digital Marketing and Metrics, Digital Marketing -
J.D. Birla Institute
Bachelor of Commerce (B.Com.), Accounting and Finance -
Lakshmipat Singhania Academy
Under Graduation, Commerce -
Indian Institute of Management Bangalore
Certification, Digital and Social Media Marketing and Statistics