Digital Marketing Manager

• Oct 2021 - Present

Managing a team of four across Performance Marketing and Monetization while liaising with external agencies to oversee overall performance marketing at 6thStreet.com. Achieved a 90% YoY business growth while reducing marketing Cost of Sale by 90% from 2021 to 2022. Improved ROAS by 40% across multiple channels from 2021 to 2022, while also reducing CPS by 26% and increasing paid sessions contribution by 38%. Collaborate regularly with the buying and merchandising team to optimize the product feed, which led to higher performance and lower overall cost and unnecessary clicks from catalog ads. Worked with the Head of Digital Marketing to build a revenue stream from scratch that generated 10% of the overall marketing budget in 2022 by monetizing performance marketing for brands within 6thStreet. Advise brands on media spend strategies that generate optimal ROI for their campaigns and oversee internal execution with the team. Develop growth marketing and paid media strategies aligned with the business goals. Plan media and budget management in line with revenue achievement for daily, weekly, monthly, and yearly targets. Responsible for forecasting and achieving traffic and revenue targets across the business in the most effective way while maintaining overall ROI. Show less

Senior Performance Marketing Analyst

• Mar 2021 - Oct 2021

Clients: Bloomingdale's (Al Tayer), GAP (Al Tayer), Mama's & Papa's (Al Tayer), OliOli, Zohoor, Max Fashion (Landmark Group) Centrepoint (Landmark Group), Emax (Landmark Group), Nice.co, Hongqi Client Management - Onboarding new clients including account set up and integrations along with streamlining processes within the team & set expectations with the client. Own all client relationships with existing & new clients by delivering informative analysis for any opportunities with optimizations and testing. Manage client relationships by presenting weekly / monthly performance decks.Team Management - Manage a diverse group of 5 across various clients. Training interns & juniors and assisting them with their day-to-day task management. Ensure the work is done effectively & efficiently along with always pushing the limits on optimization, reporting, communication and time management skills. Identify their strengths and weakness and own their development plans to help them grow.Sales Pitches - Work along side team leads to audit accounts for scope of improvements and opportunities to scale up performance for potential client. Create pitch decks with findings and curated suggestions.Vendor Management - Developing a close working relationships with Snapchat, Facebook, TikTok, Apple Search & Google to ensure all new beta's are tested and launched across accounts & best practices are followed throughout. Show less

Performance Marketing Analyst

• Jul 2019 - Mar 2021

Clients: Centrepoint (Landmark Group), Shukran (Landmark Group), Nice.co (KSA), Bloomingdale's (Al Tayer), GAP (Al Tayer), Mama's & Papa's ( Al Tayer), OliOli, Zohoor, Max Fashion (Landmark Group) Account Management - Manage day to day activities for all paid channels - Search, Shopping, Display, Snapchat, YouTube, Twitter, TikTok, LinkedIn, Facebook & Instagram. Carry out regular proactive performance analysis to identify improvements, budget management and optimize all campaign types for all campaign objectives. Perform advanced analysis on performance issues and run regular tests and performance improvement measures.Client Management - Lead calls, respond to e-mails, prepare & present presentations and take the lead in meetings with clients. Be aware of competitor activity and perform analysis for any opportunities. Manage client relationships by presenting daily analysis and optimisations, weekly & monthly performance decks.Reporting - Pull regular reporting, conceptualize comprehensive dashboards with the data team to create insightful Google Data studio dashboards which helps in analysis and spot scope of improvement. Write concise and insightful commentary. Compile post campaign reports, quarterly business reports and monthly performance presentations.Team Management - Train interns and juniors assisting them with their development. Ensure the tasks are completed effectively and on time. Currently managing a team of 6 across various clients. Show less

Junior Performance Marketing Analyst

• Jul 2018 - Aug 2019

Clients: 6thstreet.com (Apparel Group), lifestyleshops.com (Landmark Group)- Ownership of day to day management of all paid campaigns (execution & optimisation)- Cross channel management of campaigns across PPC, Paid Social (Facebook, IG, Snapchat & Twitter) as well as Display (GDNs, YouTube)- Budget Planning to make effective use of the budget on each channel to achieve client’s objectives.- A/B Test to improve the efficiency of the accounts.- Creating detail automated performance dashboards to ensure client is up-to-date with the performance on daily basis.First in the region to launch Facebook store visit optimization with the help of Facebook team and Web team at Landmark. Show less

Trainee Performance Marketing Analyst

• Jan 2018 - Jun 2018

Account Executive Trainee

• Sep 2017 - Nov 2017

▪ Leading day-to-day project management in collaboration with the Account Manager & Account Director for Louvre Abu Dhabi. ▪ Supporting the team on the finance processes for suppliers with Client & Finance team. ▪ Liaising with Social Media agency on social media rollout campaign & helping them create social media assets in coordination with the creative team. ▪ Assist team on internal trafficking of projects through Creative, Studio and Production. ▪ Develop internal briefing documents for specified projects. ▪ Supporting clients on newsletters, Emailer templates and other adhoc CRM projects with support from Creative & Developers. Show less

Assistant Accountant

• Feb 2014 - Jun 2016

Working as Assistant Accountant in "Assurance- Accounts Compliance and Reporting Services." Assisted the client in data entry,compilation and reconciliation of all the data from various branches. Worked on oracle, prepared templates to upload onto oracle. Assisting the client with Accounts Payable. Working on oracle and share point. Daily updating the payments of the client on the system. Also working on refund, debit and credit memos of customers. Also am thorough with service, general and engineering invoice processing and booking deals for foreign suppliers. Processing all kinds of government payments for the client. Including Etisalat, DEWA, Emarat, Emirates Post, ADACO and Pension. Reconciled HR Payroll related accounts in collaboration with General Ledger team. Was able to clear old balances from over 8 accounts in 6 months. Working with Accounts Receivables team at Dubai World Trade Centre for over 10 months. Take care of receipting in the ERP system of all the EFT transactions received in the bank statements on a daily basis. Activities include assisting the client in making the payment correctly to the company in a timely manner. Identifying the payment received and correctly receipting it to the appropriate customer account and applying it to the open invoice in the system. Responding to customer emails and sending official receipts once payment received and receipted. Liaising with the bank and business units on a regular basis to clear unidentified payments. Working closely with the management and business units to clear unapplied payments mainly over 90 days (Payment not utilized or open for a long time in the customer account) Clients 1. Alokozay 2. Dubai world trade centre ( AP , AR & HR) Show less

Administrative Manager

• Oct 2013 - Feb 2014

Handling registrations and petty cash accounting. (Maintaining accounting book for cash transactions). Training to learn peach tree for the company accounts. Organizing and maintaining databases with quality information (Excel 2010). Interacting with different individuals personally and over the phone and emails. Working with the marketing team and handling social media marketing for the company. Also a part of the Superstars batch with DANS (Dance Avec Nigel and Satyen). The batch undergoes overall intense training and am also a part of the core performing team. My responsibilities include administration, client interaction, teaching children from age 4 and upwards, performing and managing shows. Show less