Vishakha Kriplani

Marketing Coordinator at Academy of Applied Pharmaceutical Sciences
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Credentials

  • Hootsuite Platform Certification
    Hootsuite Academy
    Jun, 2022
    - Oct, 2024
  • Sales Prospecting
    LinkedIn
    Jun, 2022
    - Oct, 2024
  • The Fundamentals Of Digital Marketing
    Google
    Jun, 2020
    - Oct, 2024
  • IBM - Student collaborative Badge
    IBM
    Sep, 2016
    - Oct, 2024
  • Content Marketing
    HubSpot Academy
    Aug, 2023
    - Oct, 2024
  • Digital Advertising
    HubSpot Academy
    Aug, 2023
    - Oct, 2024
  • HubSpot Marketing Software
    HubSpot
    Jul, 2023
    - Oct, 2024
  • Google Ads Search Certification
    Skillshop
    Jun, 2023
    - Oct, 2024
  • Inbound Sales
    HubSpot Academy
    Mar, 2022
    - Oct, 2024
  • Inbound Marketing
    HubSpot Academy
    Feb, 2022
    - Oct, 2024

Experience

    • Canada
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Marketing Coordinator
      • Feb 2023 - Present

      • Responsible for Marketing strategies and plans • Managing Paid and Organic Ads across Search Engines (SEO & SEM planning and Analysis) • Monitor and manage Customer Insights and Engagement through the paid and organic ads across Search engines and social media and report to the management • Create and Manage Content across Social media channels like Facebook, Instagram, LinkedIn, YouTube, etc. • Responsible for Website Management - Content, Designing, Layout, etc. • Integrating and Managing CRM software with the Organizational needs - HubSpot Management • Work with the Admissions team to Generate more leads and conversion through appropriate customer service and sales pitch Show less

    • Canada
    • Retail
    • 1 - 100 Employee
    • Sales Associate
      • Mar 2022 - Feb 2023

      • Leading the team at cash with daily accounting and end of the day Balance closure • Built strong Client Relationships by demonstrating the in-store products and merchandise and providing customized services. • Winner of the “Sales Competition” organized by the Store with highest net sales in the month - $21,000 and highest Average sales of approx. $121 in an hour. • Leading the team at cash with daily accounting and end of the day Balance closure • Built strong Client Relationships by demonstrating the in-store products and merchandise and providing customized services. • Winner of the “Sales Competition” organized by the Store with highest net sales in the month - $21,000 and highest Average sales of approx. $121 in an hour.

    • Pakistan
    • Facilities Services
    • 1 - 100 Employee
    • Content Specialist
      • Feb 2021 - Nov 2021

      • Lead the content team and designed strategies for local clients for their digital marketing campaigns • Designed and assisted in social media schedule for clients and executed the posts on platforms like Facebook and Instagram. • Lead the content team and designed strategies for local clients for their digital marketing campaigns • Designed and assisted in social media schedule for clients and executed the posts on platforms like Facebook and Instagram.

    • India
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Head - Marketing and Communication (Co-Founder)
      • Sep 2020 - Jun 2021

      • Co-founded the clothing Startup Lacely.in with an aim to provide affordable but luxurious loungewear to people across India. • Assisted in website development with tools like SEO and Keyword Research and product designing and execution, as well as designing the campaign for website and new product launch. • Leveraged the benefits of social media platforms like Facebook ad manager and Instagram to increase the reach of the website and added 10k followers on Instagram in 15 days, increasing the sales by 5% in 1 month. Show less

    • Senior Executive Client Servicing
      • Apr 2019 - Mar 2021

      • Promoted to Lead the Client Servicing Team by providing Start to End Services to clients from Cold calls to Negotiations and Closure• Provided ATL (Above the Line) and BTL (Below the Line) marketing services to the clients by promoting their products and services on mediums like social media, Cinema, Radio, Television, Outdoor, Airports, etc. • Lead the team in the launch of regional OTT platform and assisted in Website building, social media campaigns across Facebook, Instagram and YouTube and Content Marketing Show less

    • Client Servicing Executive
      • Jun 2017 - Mar 2019

      • Represented the organization as the First line of support to clients looking for advertising and marketing solutions for their brand.• Helped in Client Engagement by proactively approaching new clients, assisting them with their queries and providing excellent marketing and advertising solutions• Designed and Executed Marketing and promotional campaigns for Regional Movies and provided them with 360-degree marketing solutions.

    • Spain
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Communications Intern
      • May 2016 - Jun 2016

      Converza - Was An upcoming social media platform targeted to connect people with common interest. As a part of my Internship, I worked in the Business Development and Marketing team simultaneously. - Worked on Social Media Campaigns - Content Marketing Converza - Was An upcoming social media platform targeted to connect people with common interest. As a part of my Internship, I worked in the Business Development and Marketing team simultaneously. - Worked on Social Media Campaigns - Content Marketing

Education

  • York University
    Post graduate certificate, Digital and Content Marketing
    2023 - 2023
  • Seneca College
    Post Graduate Certificate, Marketing Management
    2022 - 2022
  • Ahmedabad University
    Bachelor of Business Administration (B.B.A.), Marketing and Human Resource Management
    2014 - 2017
  • N.P. Bhalodiya high School
    12th, Business/Commerce, General
  • carmel convent high school junagadh
    10th
    2000 - 2012

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