Experience

AppLabs.ai

• Singapore
• Advertising Services
• 1 - 100 Employee

• Sr. Growth Manager - Product

  • Dec 2022 - Present



Xapads Media

• India
• Advertising Services
• 100 - 200 Employee

• Sr. Manager Domestic Delivery

  • Mar 2022 - Dec 2022

  ● Managing Programmatic and Publisher campaigns for leading brands worldwide like Amazon, Banth&BodyWorks, Lenovo, Airtel, Flipkart,etc. ● Working with agency partners and vendors to expand or optimise the offering of the agency in the social and digital space. ● Monitoring campaign performance in line with predefined business objectives and KPIs like ROAS, ROI, CPD, CPR, CPI and ensuring Performance, Pacing, & Profit benchmarks are achieved. ● Undertake various Marketing tasks to support Client teams including ad operations, ad trafficking, and client reporting. ● Working directly on tools like Trackier, Appsflyer, Branch and many more data aggregators for mobile marketing.



Octro Inc.

• India
• Software Development
• 100 - 200 Employee

• Digital Marketing - Assistant manager

  • Aug 2018 - Mar 2022

  -Build analytics to gain business insights, to drive app downloads and deeper funnel conversions using various tools like Facebook Ad Manager, Google Ads, Google Analytics, Apple search ads, In-App Ads via IronSource and Unity. -Aggregating marketing data from various mobile attribution and marketing analytics platforms like Appsflyer and Singular to get the insights of every marketing aspect. -Optimize and Scale metrics like CTR, CPI, CPC, CPM, for campaigns, ad groups and ad sets across various platforms like Facebook ads and google ads. -Manage email marketing campaigns by measuring and analyzing relevant metric and developing email strategy as an efficient customer acquisition channel. -Manage and run social media campaigns and contests with call-to-action to drive registrations or transactions e.g. #contests on twitter, WeChat, video making contests, Quizzes to drive app downloads. -Own Organic traffic growth targets, work with the Engineering team to optimize the website as per Google’s Algorithmic standards and devise new ways to acquire additional traffic. -Constantly optimize paid campaigns like SEM and affiliate networks for ROI. -Hands-on with getting traffic from organic search results on Search Engine Result Pages via on-page and off-page SEO. -Strategize auction-time bidding as a practice of ASO and MAO. -Manage mobile marketing campaigns for app Downloads across channels & Tie-ups with brands for driving app downloads like Chat apps, gaming apps, etc.



Quest Global Technologies Ltd

• India
• IT Services and IT Consulting
• 100 - 200 Employee

• Social Media Manager

  • Jun 2016 - Jun 2017

  Managing digital marketing brand campaigns including creative development. Develop and manage online marketing campaigns for Dr. Ujjwal Patni - a well known motivational speaker in India (one of the client). Majorly worked over Youtube channel, Facebook page, LinkedIn profile, Google Adwords, Google Adsense, and managed business G-suite. Successfully create must-follow social media feeds to develop an engaged community of followers for clients. Increase inbound traffic for clients’ websites through the development of content, application of analytics tools, and thoughtful collaboration with the web production team.