Freelance Marketing Support | Growth Marketing | Social Media | Content Creation

• Jul 2022 - Present

Account Director

• Jul 2022 - Present

Head Of Client Services

• Dec 2019 - Jul 2022

Head Of Client Services

• Sep 2016 - Dec 2019

Are you fed up with your under performing website? We understand how it feels to be confused or frustrated at why your website is not getting you any results. It wasn't until we understood the importance of strategy, and gaining clarity with messaging, that we discovered the secret to a high-performing, results-driven website. Give us a call on 02380 275253 or if you're local, why not pop in to our studio in Chandlers Ford, Hampshire and see how we can work together to develop and grow your business. www.weareinnovate.agency Show less

Marketing Manager

• May 2015 - Sep 2016

Measure. Manage. Empower. MeasureMyEnergy is an all-encompassing energy monitoring solution for businesses of all sizes. We design and manufacture our own hardware from our Head Office based in Chandlers Ford, which coupled with our intuitive cloud based analytics platform, enables businesses to see when and where they spend money on energy, in real time, across all utilities, single or multi-site, from building down to appliance level! Think of it as your itemised energy bill. Being able to see your energy activity results in actionable insights to make immediate change to reduce your bottom line. All at a price significantly lower than other alternatives. Our customers typically see savings of up to 39% - usually achieved within 3-6 months of deployment. see what some of our customers say here: www.measuremyenergy.com/case-studies Show less

Marketing Communications Manager

• Jan 2013 - May 2015

Making a substantial contribution to the future growth of the business. Heading up the Marketing department, I am responsible for all aspects of marketing; researching and planning through to the implementation of campaigns to generate leads for the Internal Sales team to qualify before passing over to the wider field team. My most recent achievement is the planning, executing and launch of a brand new fully responsive website which has seen a 15% increase in visitor traffic.* Responsible for managing budget to cover advertising, events and public relations* Setting annual marketing plan to include both offline and online opportunities* Writing copy for all marketing collateral including brochures, technical datasheets and website content * Setting media and writing regular press releases and editorial content according to trade press features* Managing regular website updates and increasing presence online through set social media campaign plans* Key point of contact for magazine Editors; managing and maintaining relationships* Responsible for new product launches - planning, executing and achieving* Managing bespoke campaigns to increase brand awareness of Edale, and maximise sales opportunities* Creating plans for regular targeted e-mail campaigns* Writing creative briefs for a series of targeted advertising campaigns* Manage existing third party agency relationships, initiating and appointing new suppliers as, and when required. * Responsible for setting the Worldwide event, exhibition and demonstration plan according to key market sectors, organise, coordinate set up, and attend* Work alongside our newtwork of agents and distrubutors to provide ongoing marketing support Show less

Marketing Communications Executive

• Feb 2010 - Feb 2013

Marketing Services

• Jun 2007 - Feb 2010

• Writing full design and creative briefs for in-house designers, freelancers and outside agencies • Collating and analysing full media reports (responses/conversions) of all advertising activity • Writing destination and brand copy for brochures, regular tactical leaflets, inserts and adverts • Planning print activity for trade and consumer activity from start to finish • Preparing pagination and cruise programmes for new brochures - and often running two side by side • Image searching and buying for marketing collateral • Coordinating quantities, deliveries and print quotes for regular jobs • Liaising and maintaining close relationships with designers, print management company and fulfilment house • Working closely alongside the sales team to ensure we are working together as effectively as possible, regularly challenging `static' views and opinions for the better of the company • Participating in regular Sales and Marketing forums, inputting new ideas for business development and ways to help move the company forward • Liaising with Passengers and Travel Agents on organised ship visits Show less

Advertising Executive

• Apr 2005 - Jun 2007

• Worked across three monthly trade publications selling advertising space and consistently hit set targets. • Making and receiving cold and warm calls to/from businesses and agencies - answering all queries on the magazines and providing product/company information • Following up and creating new leads - often `poaching' from rival publications • Preparing flat plans. Proof reading. General administration • Updating and maintaining databases and organising direct mailings • Ensuring customer service is paramount - identifying needs, meeting and surpassing them • Attending trade shows to ensure maximum coverage of the magazines. • Meeting with clients face to face confidently and professionally while maintaining good reliable relationships Show less