Experience

Oy Verman Ab

• Finland
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Brand & Category Manager

  • Apr 2021 - Present

  Responsible for the allergy, pain and sleep category businesses and ownership of brands like Heinix, Kestox, Deslox, Nenoxin, Melarest and Ibuver. Key responsibilities:- Developing category, portfolio, brand and marketing strategies and creating annual plans- Developing categories and products including new product development and line extensions- P&L responsibility of the brands, reporting to Marketing Director- Following and analyzing specific sales categories, market situations, trends and consumer needs- Executing marketing communication for the brands (for consumers and health care professionals)- Supporting and training of sales team Show less

• Brand Manager OTC/Rx

  • Aug 2020 - Mar 2021



Oriola Corporation

• Finland
• Pharmaceutical Manufacturing
• 300 - 400 Employee

• Key Account Manager, Sales and Marketing Services

  • Jan 2019 - Jul 2020

  As a Key Account Manager in Sales and Marketing Services team my main responsibility was to create sales and marketing activity plans for Oriolas's customer companies who are starting business in Finland. I also led projects by organizing moving parts and being in contact with customers and employees regularly. Other responsibilities: - Coaching sales teams - Training new sales representatives As a Key Account Manager in Sales and Marketing Services team my main responsibility was to create sales and marketing activity plans for Oriolas's customer companies who are starting business in Finland. I also led projects by organizing moving parts and being in contact with customers and employees regularly. Other responsibilities: - Coaching sales teams - Training new sales representatives



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Key Account Manager, Pharmacy Chains

  • Oct 2017 - Dec 2018

  Responsible for pharmacy chain cooperation at Pfizer Consumer Healthcare. Other responsibilities: - Creating a training strategy and an action plan for PCH main products, Idoform (lactic acid bacteria) and Multi-tabs (multivitamin) - Managing and lead field force with key account activitites and special promotions - Responsible for organizing customer events - Work close cooperation with Nordic marketing team - Exprience in operating in a matrix organisation - A member of cross functional customer team Show less



Takeda

• Japan
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Group Manager

  • Jul 2006 - Sep 2017

  As a Product Group Manager, I was responsible for marketing Takeda’s main OTC brands such as Calcichew (OTC+RX), Finrexin, Codetabs and Pamol. These are all market leaders of their respective market groups. As a product group manager my key responsibility was to create brand plans, create consumer oriented strategies, educate products and campaigns to the sales team. I also evaluated new products and performed analysis on competitors’ products. Co-operation with advertising-, media- and communication agencies was also part of my responsibilities at Takeda. Show less



Oy Leiras Finland AB

• Finland
• Manufacturing

• Key Account Manager

  • Mar 2003 - Jun 2006

  As a Key Account Manager, my responsibility was to improve business and cooperation with two chain pharmacies: Hyvän mielen apteekit and YTA-chain. During 2003 I visited all of my chain customers individually. As a result, I increased my knowledge of the chain customers in Finland. My good work with the two chains resulted in an advancement in my responsibilities. After 2004 my responsibility was expanded to manage all pharmacy chains in Finland including Yliopiston apteekki. My duty was the co-operation with the chain pharmacies, meeting the chain leaders, negotiation of annual contracts together with the Marketing Director, communication of agreed campaigns to sales representatives and following up and reporting the campaign results. Show less

• Product Specialist

  • Apr 2000 - Feb 2003

  As a Product Specialist I was responsible for sales and marketing of OTC products in prioritized clients in Southern Finland. This resulted in more experience and learnings of the importance of customer relation building.



Orion Corporation

• Finland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sales Representative

  • Jan 2000 - Mar 2000

  I worked for 3 months in Orion’s OTC-team substitute of maternity leave in the Southern Finland area. I worked for 3 months in Orion’s OTC-team substitute of maternity leave in the Southern Finland area.



UCB

• Belgium
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sales Representative

  • Jan 1999 - Dec 1999

  I started my pharmaceuticals career in UCB Pharma as a substitute of maternity leave. I was responsible for sales and marketing of OTC-brands such as Zyrtec, Toclase S and Spartocine in named clients in the Southern- and Western Finland areas. I started my pharmaceuticals career in UCB Pharma as a substitute of maternity leave. I was responsible for sales and marketing of OTC-brands such as Zyrtec, Toclase S and Spartocine in named clients in the Southern- and Western Finland areas.