Virginie Ricordeau

Communication Coordinator at Swiss Esports Federation
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Contact Information
us****@****om
(386) 825-5501
Location
Pully, Vaud, Switzerland, CH
Languages
  • Français Native or bilingual proficiency
  • Anglais Native or bilingual proficiency
  • Espagnol Native or bilingual proficiency
  • German Elementary proficiency

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Pierre Burgelin

Virginie est très volontaire ; elle planifie et suit ses actions avec attention. Elle construit son business, ses relations professionnelles avec rigueur et suivi. Conviviale, elle sait aussi être exigeante. Ses résultats malgré une crise économique majeure sont excellents. Elle ne néglige aucun détail.

Antonio Correia

J'ai le plaisir de travailler avec Virginie et sa rigueur et disponibilité sont toujours d'un grand soutient. Totalement investie et curieuse de connaître le marché et les revendeurs, pour pouvoir apporter une solution au développement de la marque. Je la recommande vivement

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Experience

    • Switzerland
    • Computer Games
    • 1 - 100 Employee
    • Communication Coordinator
      • Mar 2022 - Present

      The Swiss Esports Federation (SESF) is an association regrouping Swiss esports organisations. It gathers all kind of esports industry and community stakeholders into a single network. Its goal is to promote esports as a casual and professional competitive sporting activity.My duties as a volunteer are the following:- Managing all social media channels for the SESF such as Twitter, LinkedIn, Discord- Updating information on the website- Developing and maintaining SESF community- Handling all internal and external comms to partners and members

    • Germany
    • Design
    • 1 - 100 Employee
    • International Sales Manager
      • Jan 2022 - Apr 2022

      Sales coordination and brand positionning analysis for OWP brands (OWP, Mexx and Metropolitan) in 20+ countries such as France, Canada, Poland, Denmark, Belgium, Italy, Australia, New Zealand, Japan. Sales coordination and brand positionning analysis for OWP brands (OWP, Mexx and Metropolitan) in 20+ countries such as France, Canada, Poland, Denmark, Belgium, Italy, Australia, New Zealand, Japan.

    • France
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Area Sales Manager
      • Dec 2019 - Dec 2021

      As Area Sales Manager, I looked after the Julbo's distributor network accross Central & South America, Southern Europe, Eastern Europe, Africa & Middle East. Main achievements:• Contributed to a turnover growth of 32%• Stronger distributor network by dealing with non-performing and finding new performing ones and managing them effectively to increase sales• Successfully built and developed a distribution network from scratch• Conducted field based sales trainingKey Responsibilities:SALES: • Part of the international sales team tasked with generating revenue to deliver the growth of the business by commercialising the whole Julbo's portfolio (sunglasses, googles, helmets, opticals), from training distributors and sales people through supporting them on sporting events• Daily contact with the local distributors, representatives and sales force, motivating into targets achievement – over 40 People.• Identify and cultivate customer relationships that generate growth and market expansion; create detailed account plans to track sales progress and achievement to revenue and milestone goals• Research and qualify new relevant distributors based on revenue potential and strategic significance. • Build and facilitate strong relationships with business leaders to engage on target customers, deliver strategies of Julbo's implementation• Develop strategies to deepen relationships with key customers and grow revenue through joint strategic planning• Feedback customer experience for continuously deliver added value YOY with Julbo's productsMARKETING:Working with Julbo's marketing team to create the sales promotion campaign ensuring targeted, timely and appropriate communications are sent out to distributors & consumers

    • United Kingdom
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • International Sales & Marketing Executive
      • Feb 2017 - Dec 2019

      As part of the International Sales team, I've managed 7 sales reps in France & BeNeLux and was in charge of marketing activities for these markets.Main achievements: • Contributed to a growth of 35% in volume and 40% in turnover• Stronger sales team by dealing with non-performing reps and finding new performing ones and managing them effectively to increase sales • Conducted field based sales training• Higher number of retailers in France & BeneLux involved with the business • Bigger Frog cycling community in France & Benelux on social media - Higher engagement• Improved brand visibility• Improved Customer service for French speaking marketsMy key responsibilities were the following:Sales• Planned and developed B2B sales strategies in order to further drive the business forward (joint responsibility in sales planning, forecasting, and achieving the sales target)• Built and managed key retailers to maximize growth and revenue• Expanded, developed and maintained key relationships with new and existing retailer• Recruited, trained and lead the sales teams in each market to aid their delivery of their objectives• Worked closely and collaboratively with the HQ teams (marketing, operations, accounts, R&D) • Used market knowledge to input into the overall strategic direction of the companyMarketing• Worked with marketing to create the sales promotion campaign ensuring targeted, timely and appropriate communications are sent out to the retailers/reps base• Community management for french speaking social media pages• Joint responsibility for preparation of annual trade show specific to sales plan and attendance thereby maintaining relationships, expanding the database and prospecting for new business• Worked as a brand ambassador globally

    • France
    • Individual and Family Services
    • 100 - 200 Employee
    • International Business Developer
      • Mar 2016 - Aug 2016

      As part of the international business development team, I took part of the early stages of the establishment of Ouicare Services in several identified foreign markets:Main achievements:• Improvement of processes and documents for international purposes (market study template, strategy implementation etc.. • Business acquisition of Interdomicilio in Spain • 2 year development plan for 2017 for Switzerland & Spain• Markets and players’ identification • Network development: Identify, contact and maintain relationship with local actors on the Personal and Household Services market (institutional partnerships, PHS firms.) • Relaying information to the International Development Manager: competition, trends on the market, cultural differences, legal context etc. • Offers adaptation for each targeted markets in English• Rebuild documents, processes and materials for international purposes• Suggest improvements for the development plan

    • France
    • Higher Education
    • 100 - 200 Employee
    • Event Organizer - Staff Admissibles
      • Mar 2014 - Aug 2014

      - Organized facilities and managed all event’s details such as decor, entertainment, and promotional materials - Event planning, design and production while managing all project delivery elements within time limits- Liaised with customers (candidates) to identify their needs and to ensure their satisfaction- Market research - Handled contract negotiation with partners- Provided feedback and periodic reports to the Board- Proposed ideas to improve animation and event quality- Cooperated with marketing team to promote and publicize event- Proactively handled any arising issues and troubleshoot any emerging problems on the event day- Conducted post – event evaluations and report

    • France
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Export Assistant
      • Dec 2012 - Jan 2013

      Company specialized in compressed air systemExport :- Evaluation of the whole documentary chain: from the export department to the shipment.- ProspectionAccounting :- Payment remindersWarehouse:- Order's shipment - Editing for removal orders Supply Chain and Purchase:- Letter of credit opening - Quotation request to suppliers Company specialized in compressed air systemExport :- Evaluation of the whole documentary chain: from the export department to the shipment.- ProspectionAccounting :- Payment remindersWarehouse:- Order's shipment - Editing for removal orders Supply Chain and Purchase:- Letter of credit opening - Quotation request to suppliers

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sales Marketing Assistant
      • May 2012 - Jul 2012

      Advertising company for outdoor commercials- Customer Relationship Management- Fulfillment and updating of the company's customer database- Contract auditing- Communication through social networks Advertising company for outdoor commercials- Customer Relationship Management- Fulfillment and updating of the company's customer database- Contract auditing- Communication through social networks

    • France
    • Spectator Sports
    • 1 - 100 Employee
    • Export Sales Assistant
      • Nov 2011 - Jan 2012

      Ski touring's bindings manufacturer- Prospecting importer for the brand (retailers and distributors)- Orders processing- Database creation for PLUM’s points of sales through the world- Sponsoring contracts translation in English- Austrian customer's prospection Ski touring's bindings manufacturer- Prospecting importer for the brand (retailers and distributors)- Orders processing- Database creation for PLUM’s points of sales through the world- Sponsoring contracts translation in English- Austrian customer's prospection

Education

  • Gaming Business School
    Content creation
    2022 - 2022
  • Groupe ESC Troyes
    Master 2 (M2) Marketing and Sales Management, Business Administration and Management, General
    2013 - 2016
  • Karlstads universitet
    Master 1, Business administration, Business culture, Swedish as a language, Marketing strategy
    2014 - 2015
  • IDRAC Business school
    2-Year Technical Degree in International Business, International Business
    2011 - 2013
  • Lycée Berthollet
    High School Diploma - Major in economics and social sciences with a specialization in English
    2008 - 2011
  • Collège Saint-Michel
    -

Community

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