Experience

G-Heat

• France
• Textile Manufacturing
• 1 - 100 Employee

• Marketing & Ecommerce Director

  • Sep 2023 - Present



Five Lives

• United Kingdom
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Head of Growth

  • Jun 2022 - Aug 2023

  Health tech app Building growth and marketing strategy Health tech app Building growth and marketing strategy



Good Chic

• United Arab Emirates
• Retail Apparel and Fashion

• Co-Founder and CMO Ecommerce

  • May 2020 - May 2022

  www.thegoodchic.com Firm believer in a more sustainable fashion: distributing Eco-conscious brands. Co-founder of E-commerce platform www.thegoodchic.com distributing handpicked brands of menswear in the UAE. Brands we work with: Faguo, Jaqk, Edgard Paris, Lyoum www.thegoodchic.com Firm believer in a more sustainable fashion: distributing Eco-conscious brands. Co-founder of E-commerce platform www.thegoodchic.com distributing handpicked brands of menswear in the UAE. Brands we work with: Faguo, Jaqk, Edgard Paris, Lyoum



EyeLights SAS

• France
• IT Services and IT Consulting
• 1 - 100 Employee

• Head Of Marketing & Ecommerce

  • Feb 2021 - Apr 2022



ART Fertility Clinics

• United Arab Emirates
• Hospitals and Health Care
• 200 - 300 Employee

• CMO healthcare - ART Fertility, Global

  • Aug 2020 - Feb 2021



Lacoste

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• Head of Marketing - Lacoste

  • Jan 2020 - Sep 2020

  Leading a team of CRM experts, brand marketers, digital & performance marketing specialists, visual merchandisers and trade marketers for Lacoste in the GCC, Jordan, Egypt. Brand strategy and brand building E-commerce / E-retail marketing / Performance Marketing CRM / Customer Experience Omnicanal and 360 ° approach Leading a team of CRM experts, brand marketers, digital & performance marketing specialists, visual merchandisers and trade marketers for Lacoste in the GCC, Jordan, Egypt. Brand strategy and brand building E-commerce / E-retail marketing / Performance Marketing CRM / Customer Experience Omnicanal and 360 ° approach



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Regional Brand Marketing Manager Reebok - MENA/GCC

  • Jun 2016 - Feb 2020

  Growing the Reebok brand and business in the Middle-East by implementing and adapting global marketing guidelines as well as localizing and building the brand in new markets.- Overseeing brand and product activations- Leadership and team management- Strategy and budget planning- Omnicanal activation calendar- New markets expansion: UAE, Kuwait, Qatar, Iran and Saudi Arabia.- Alignment with distributors and franchise partners.- ROI and reporting- Liaison with Reebok HQ- Translate Global plans, guidelines and delivery timelines into local plans - Regional EM hub planning Show less

• Brand Activation Specialist Reebok - MENA

  • Nov 2014 - Jun 2016

  - Partnerships management: gyms, athletes, assets, influencers- Events & Activations with local, regional and international partners- Media buying and digital with monthly 360° campaigns - Managing the newsroom - media/influencers and social media platforms - Managing briefs and agencies - social, PR, digital, media, creative, event- Account marketing: direct liaison with sales, accounts and stakeholders to align on calendar and KPI’s- Lead internal communications newsletters and reports Show less



PLK - L'agence

• France
• Advertising Services
• 1 - 100 Employee

• Digital Account and Project Manager

  • Sep 2013 - Sep 2014

  - Digital projects account management in insurance and banking, lifestyle and sport. - SEO - Websites and Ecom - Team management: developers, creative director, executives - Budget management - Digital projects account management in insurance and banking, lifestyle and sport. - SEO - Websites and Ecom - Team management: developers, creative director, executives - Budget management



Thales

• France
• IT Services and IT Consulting
• 700 & Above Employee

• International Events Specialist - temp

  • Mar 2013 - Aug 2013

  Event organization and external communications for Paris Air show Le Bourget 2013 exhibition. - International delegations liaison and planning - Internal communication Event organization and external communications for Paris Air show Le Bourget 2013 exhibition. - International delegations liaison and planning - Internal communication



Equipe Kyoto

• Région de Montréal, Canada

• PR Manager

  • Jan 2012 - Sep 2012

  Political communication manager for the congressman Daniel Turp during the Equipe Kyoto initiative in Canada Political communication manager for the congressman Daniel Turp during the Equipe Kyoto initiative in Canada



Boury Tallon & Associés

• France
• Business Consulting and Services
• 1 - 100 Employee

• Public Affairs Event Specialist

  • Jan 2011 - Jun 2011

  Support event organisation in public affairs sector. - Corporate event planning between french politicians and private/public entities (conferences, corporate events). Support event organisation in public affairs sector. - Corporate event planning between french politicians and private/public entities (conferences, corporate events).



Porter Novelli

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Junior PR Consultant

  • Sep 2010 - Feb 2011

  Public relations for the Duracell, Braun, Weber, Molex, Levitra, Gillette budgets. - PR missions - Media relations - Media training - Event planning in Paris and London (press conferences, travels) Public relations for the Duracell, Braun, Weber, Molex, Levitra, Gillette budgets. - PR missions - Media relations - Media training - Event planning in Paris and London (press conferences, travels)



TotalEnergies

• France
• Oil and Gas
• 700 & Above Employee

• International Communication Assistant

  • Jun 2010 - Aug 2010

  Corporate communication and public relations. - Launch of Claude Rives's book - Internal “ paperless office “ campaign - Corporate communication ( following of the institutional video clip, organizing an advertizing operation). - Media relations with the UAE press Corporate communication and public relations. - Launch of Claude Rives's book - Internal “ paperless office “ campaign - Corporate communication ( following of the institutional video clip, organizing an advertizing operation). - Media relations with the UAE press



UN Environment Programme

• International Affairs
• 700 & Above Employee

• Corporate Communication Assistant

  • Jan 2010 - Jun 2010

  Internal communication assistant. - Event planning - Digital communication (updating the website (www.unep.com), the intranet - translation of pamphlets (english/french) - Newsletters Internal communication assistant. - Event planning - Digital communication (updating the website (www.unep.com), the intranet - translation of pamphlets (english/french) - Newsletters