Group Manager BELUX | Givenchy & Kenzo

• Jun 2022 - Present

Responsible for developing and driving the BELUX product and media (traditional + digital) strategies.- Developing engaging and creative storytelling for each launch that captivates both commercial and retail audiences, inspiring them to believe in the potential of our novelties- Designing 360° plans to maintain L’Interdit in the Top 5 and accelerate growth in make-up, leveraging all channels to drive market shares growth - Analysing P&L data to drive effective A&P spend allocation and maximize profitability for pillars and key launches- Managing, coaching and developing two direct reports (Product Manager & Assistant) in an inspiring team environment, motivating and empowering others to achieve success Show less

Trade Marketer BENELUX (E-Retail, CRM & Digital) | Givenchy & Kenzo

• Jan 2020 - Sep 2022

Translated the BENELUX marketing strategy into qualitative (e-)trade animations and media campaigns.- Revised online product content to optimize organic SEO, resulting in a 30% visibility increase and outperforming e-retail growth- Created an optimal digital strategy with a focus on leveraging new audience selection to drive maximum brand awareness and engagement, resulting at #1 ranking position for launch month of Irrésitible- Applied a ‘test & learn’ approach to stay ahead of the curve on new trends to ensure that our strategies remain relevant and effective (e.g.: Spotify & TikTok campaigns)- Developed a unique local-tailored material for the premiere worldwide relaunch of Kenzoki, which was highlighted as a best practice at headquarters and helped rebuild the brand- Mentored one full-time assistant where I demonstrated strong leadership qualities Show less

Merchandiser Manager BENELUX | Armani & Designer Brands

• Jul 2019 - Dec 2019

Defined and executed the retail merchandising strategy. My portfolio consisted of Giorgio Armani Beauty, Armani Privé, Cacharel, Diesel, Maison Margiela, Ralph Lauren, Valentino and Viktor & Rolf.- Implemented an impactful strategy to reinforce the position in linears of Si, resulting in becoming #5 of the fragrance market- Analysed the share of shelves of the Top 30 POS and generated a detailed report outlining a 2-year CAPEX budget plan to improve merchandising visibility- Delivered EOY animations for Armani, leading to the development of POS advertising that drove consumer awareness and purchase intent Show less

Assistant Product Manager BENELUX | Lancôme Make-Up

• Dec 2018 - Jul 2019

Assisted the Brand Manager in operational management.- Performed sell-out analysis, forecasting and developed local materials to support product launches that drove increased sales and held Lancôme Make-Up ranking #4 - Executed e-retail improvements that boosted brand awareness by 50%- Designed media campaigns that lead to a significant increase in sales and website traffic- Managed Chiara Ferragni’s project which resulted in online record sales and incredible PR visibilities with a total reach of 8.5m followers- Orchestrated the Linda Magazine and Beauty Advisors’ Love events to create brand excitement and boost consumer engagement by developing local-specific marketing activities Show less

Assistant Brand Manager BELUX | Hair Styling & Coloration

• Jan 2018 - Jul 2018

Collaborated in a fast-paced beauty environment. My portfolio mainly consisted of Schwarzkopf, Syoss and Taft. - Analysed the coloration market with Nielsen data that resulted in identifying new opportunities and revising SKU’s offer of the category to boost market shares Collaborated in a fast-paced beauty environment. My portfolio mainly consisted of Schwarzkopf, Syoss and Taft. - Analysed the coloration market with Nielsen data that resulted in identifying new opportunities and revising SKU’s offer of the category to boost market shares

Ambassador

• Jan 2010 - Dec 2017

Brandstorm : L’Oréal Men Expert - Finalist of the Louvain School of Management

• 2017 - 2017

International innovation competition organized by L’Oréal S.A. International innovation competition organized by L’Oréal S.A.

Brandstorm - La Roche-Posay

• 2016 - 2016

International innovation competition organized by L’Oréal S.A. International innovation competition organized by L’Oréal S.A.

Assistant Sales Manager BELUX | Structural Works

• 2014 - 2014