Experience

Darkpony Digital

• Social Media Manager

  • Nov 2020 - Present

  Thessaloniki Metropolitan Area Design & deliver creative and engaging social media strategies for different clients Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube, adapting content to suit different channels and audiences Oversee, plan and deliver content across different platforms using scheduling tools such as Meta Bussines Suite, AgoraPulse, Hootsuite, Asana and HubSpot Create and/or coordinate original and engaging multimedia… Show more Design & deliver creative and engaging social media strategies for different clients Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube, adapting content to suit different channels and audiences Oversee, plan and deliver content across different platforms using scheduling tools such as Meta Bussines Suite, AgoraPulse, Hootsuite, Asana and HubSpot Create and/or coordinate original and engaging multimedia content across multiple social platforms Develop, launch and manage new competitions and campaigns that promoted the clients' brand Monitor, track, analyse and report on performance on social media platforms using tools such as Facebook Insights Identify consumer trends to help with planning social media campaigns Optimise content to further encourage community interaction and engagement Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity Analyse competitor activity Recommend improvements to increase performance Set targets to increase brand awareness and increase customer engagement and loyalty Manage, motivate and coach junior staff such as social media executives or assistants Manage and track budgets for social media activities Educate other staff on the use of social media and promote its use within your company (in-house roles) Encourage collaboration across teams and departments Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles) Show less



MG Empower

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Campaign Manager

  • Nov 2019 - Apr 2020

  • Plan and manage campaigns for various markets in the UK, US, Germany, and Taiwan among others to effectively meet client KPIs, keeping execution on time and on budget. • Manage influencer partnerships including initial sourcing, outreach, and engagement as well as negotiation, execution and KPI tracking and reporting using digital platforms such as Achoo, HYPR, and HypeAuditor. Main influencer liaison for new partnerships and projects. • Manage campaign budgets and distribute across… Show more • Plan and manage campaigns for various markets in the UK, US, Germany, and Taiwan among others to effectively meet client KPIs, keeping execution on time and on budget. • Manage influencer partnerships including initial sourcing, outreach, and engagement as well as negotiation, execution and KPI tracking and reporting using digital platforms such as Achoo, HYPR, and HypeAuditor. Main influencer liaison for new partnerships and projects. • Manage campaign budgets and distribute across contracted influencers, presenting optimal budget optimization and ROI. • Convert analytical insights and KPIs into actionable plans, concepts, and recommendations. • Provide comprehensive recommendations to increase campaign performance. • Make the best use of resources, contributing to ongoing improvements in internal processes and efficiency across teams and project team members. • Take accountability and ensure numerous KPIs are met and client expectations are effectively addressed. • Developing optimal relationships with external parties and influencers. • Providing regular campaign updates to clients and liaising with account managers to ensure the client is receiving optimal customer service. • Maintain regular measurement of campaign ROI and performance, delivering regular reports of campaign results to upper management and client, including the evaluation and actionable plans to meet KPIs. • Provide interns and coordinators with support and resources needed to attain results, ensuring optimal performance. • Ensure documents and resources are effectively used and organised. • Brief and oversee the work of external parties, managing deadlines, and priorities effectively. • Demonstrate a strong grasp and knowledge of numbers and analytical thinking, providing interns and coordinators with support and resources needed to attain results, ensuring optimal performance. Show less



University of Surrey

• United Kingdom
• Higher Education
• 700 & Above Employee

• Guest Lecturer

  • Nov 2019 - Nov 2019

  Guildford, United Kingdom • Invited from the University of Surrey as a guest lecturer to speak about Influencer Marketing and the Digital Marketing industry.



Adwaiz

• Influencer Marketing Manager

  • Mar 2019 - Oct 2019

  London, United Kingdom Responsibilities • Leading and supporting sales proposals, identifying opportunities for Influencer Marketing activity and negotiating contract procedures with potential clients. • Creating an Influencer Marketing Strategy in-line with COO and full execution of Influencer Marketing Strategy: sourcing, liaising and confirming relevant Influencers, outlining and executing campaign components and liaising on a regular basis with the client as a Point of Contact. Full follow up and tracking… Show more Responsibilities • Leading and supporting sales proposals, identifying opportunities for Influencer Marketing activity and negotiating contract procedures with potential clients. • Creating an Influencer Marketing Strategy in-line with COO and full execution of Influencer Marketing Strategy: sourcing, liaising and confirming relevant Influencers, outlining and executing campaign components and liaising on a regular basis with the client as a Point of Contact. Full follow up and tracking following the event. • Management of Influencer Marketing Budget and execution of campaign-end reports. • Ensuring the campaigns are successfully executed aligning with client expectations in order to achieve a positive client relationship and confidently advising on potential up-sells. • Attending Influencer Events as a leading Point of Contact and also leading Internal Adwaiz-led events: such as Influencer socials, round-table discussions and Adwaiz internal parties. • Training and overseeing junior team members: Influencer Marketing Executives while also developing team training documents. • Taking the lead in Team Projects such as undertaking Influencer Marketing Educational Ideas project. • Assisting, where relevant in Social Media activities: on shoot, at events and managing Social Media accounts. • End to end client communication ranging from initial client meetings with members of Adwaiz Sales & Management Teams to reporting. Achievements • Independent development and execution of Influencer campaigns and Ambassador Programs for brands such as Veuve Cliquot, Ole & Steen, Funzing, Nicholson’s Pubs and Remeo increasing engagement rate and audience by average 3.5%. Show less



Badoo

• Technology, Information and Internet
• 200 - 300 Employee

• Brand Marketing Associate

  • May 2018 - Aug 2018

  London, Greater London, United Kingdom Responsibilities • Conducting research to identify and define audiences for each marketing activation campaigns. • Reviewing campaign ideation of country teams and budget structure. • Working closely with the Admin team to bring the brand to life by defining the right process of sharing the brand identity internally and externally. • Working closely with both PR and HR/Recruitment teams to ensure the brand is conveyed to employees with a monthly newsletter and to sync the brand… Show more Responsibilities • Conducting research to identify and define audiences for each marketing activation campaigns. • Reviewing campaign ideation of country teams and budget structure. • Working closely with the Admin team to bring the brand to life by defining the right process of sharing the brand identity internally and externally. • Working closely with both PR and HR/Recruitment teams to ensure the brand is conveyed to employees with a monthly newsletter and to sync the brand vision with any upcoming press releases. • Being a brand guardian by reviewing assets from other teams to make sure they are aligned with the brand’s strategy.

• Digital Influencer Manager

  • Jan 2017 - May 2018

  London, United Kingdom Responsibilities • Managing Influencer Marketing campaigns for the Greek, Turkish and Balkan markets. • Establishing and maintaining key relationships with 500+ influencers and external talent agencies. • Responsible for campaign ideation and best practices per channel. • Managing and approving digital content of creators on various platforms such as Instagram, Youtube and Facebook. • Understanding and analysing online users’ behaviour for campaign optimisation. • Ideating,… Show more Responsibilities • Managing Influencer Marketing campaigns for the Greek, Turkish and Balkan markets. • Establishing and maintaining key relationships with 500+ influencers and external talent agencies. • Responsible for campaign ideation and best practices per channel. • Managing and approving digital content of creators on various platforms such as Instagram, Youtube and Facebook. • Understanding and analysing online users’ behaviour for campaign optimisation. • Ideating, drafting, pitching stories to media outlets and acting as a spokesperson for the brand. Achievements • Successful management of marketing campaigns led to a 50.7% increase in downloads within a year.



Victim Support

• United Kingdom
• Civic and Social Organizations
• 700 & Above Employee

• Volunteer

  • May 2016 - Jan 2017

  • Providing emotional support to victims of crime by listening attentively. • Identifying any issues with the victims and inform the line manager. • Paying attention to every detail the victim provides in order to identify more serious cases. • Monitoring progress of victims by giving them weekly phone calls.



Zen in the City

• Italy
• Wellness and Fitness Services
• 1 - 100 Employee

• Receptionist

  • Sep 2014 - Aug 2015

  Thessaloniki, Greece • Assisting with a variety of administrative tasks including copying, filing, photocopying and keeping a record of every client separately using Excel. • Answering phones in a professional manner and routing calls as necessary as well as sorting and distributing mail. • Providing excellent customer service.