Experience

SALTY CALI

• United States
• Wholesale
• 1 - 100 Employee

• Director Of Business Operations

  • Mar 2019 - Present



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• National Event Logistics Specialist

  • Mar 2013 - Jun 2016

  Tasked with standardizing and re-branding a growing Event Logistics program, ensuring strategies and procedures trickled from HQ to the Business Units and ultimately enabled the field to successfully create amazing event experiences aligned with the Red Bull brand promise. Tasked with standardizing and re-branding a growing Event Logistics program, ensuring strategies and procedures trickled from HQ to the Business Units and ultimately enabled the field to successfully create amazing event experiences aligned with the Red Bull brand promise.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Event Producer

  • Aug 2012 - Mar 2013

  Projects include:- Production and on-site coordination of the Pfizer and Poise Trade Show booths at BlogHer 2012- Production and on-site coordination of Fox's "Hotel Hell" stunt in Hollywood- Logistics and Project Management for Heineken's Red Star concert series promotions in 5 markets across the United States Projects include:- Production and on-site coordination of the Pfizer and Poise Trade Show booths at BlogHer 2012- Production and on-site coordination of Fox's "Hotel Hell" stunt in Hollywood- Logistics and Project Management for Heineken's Red Star concert series promotions in 5 markets across the United States



TH Productions

• Musicians

• Producer

  • Sep 2010 - Aug 2012

  Effectively produced and managed $300K+ events from concept through execution for agency clients, which include Nike, Avon, Condé Nast and Hearst pubblications, New York Times, PNC, Heineken, North Face, Puma and more.- Responsible for all aspects of pre-production, event management, on-site coordination and post-campaign reports - Sourced and negotiated vendor contracts- Managed all aspects of production including: AV, catering, permits, security, print production and signage, staff management, shipping, storage & warehousing, and transportation - Led cross-functional team collaboration and directed on-site staff of up to 50 people - Created, maintained and controlled budgets; had full fiscal responsibility for project finance and P&L reconciliation



Independent Contractor

• United States
• IT Services and IT Consulting

• Event Production + Marketing Consultant

  • Mar 2006 - Jul 2010

  - Led online marketing strategy for Italian start-up expanding its reach to international markets- Planned and executed private events, gallery openings and book-signing events- Managed event operations including oversight of logistics, supply management, catering and staff at top-tier museums, private residences and university venues. - Led online marketing strategy for Italian start-up expanding its reach to international markets- Planned and executed private events, gallery openings and book-signing events- Managed event operations including oversight of logistics, supply management, catering and staff at top-tier museums, private residences and university venues.