Virginia MacFabe
Manager, Marketing Programs at 4Refuel- Claim this Profile
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Bio
Christie Thompson
Virginia brings a wealth of digital marketing expertise to the team. She hit the ground running in a highly technical, complex, B2B SaaS based product environment. She has an incredible work ethic, and works tirelessly to achieve results.
Michael Bruce
I was always impressed by two things from Virginia – her drive and her ability to go out and bring back and implement new things into our digital marketing capabilities. First of all, Virginia should get credit for building our website from the ground up while developing our social and email campaign capabilities where there were not any before her tenure. After launching these critical customer engagement tools, she moved into a mode of continuous improvement to drive how we were connecting with our customers. Virginia was accountable for her digital marketing KPIs, and worked hard to make them green and ever-improving. She deployed campaigns that dramatically increased our website traffic, drove engagement of our customers through relevant emails and social posts, and significantly increased followership on our LinkedIn channel. Virginia had a remarkable impact on the digital fingerprint of Filtration Group HVAC.
Christie Thompson
Virginia brings a wealth of digital marketing expertise to the team. She hit the ground running in a highly technical, complex, B2B SaaS based product environment. She has an incredible work ethic, and works tirelessly to achieve results.
Michael Bruce
I was always impressed by two things from Virginia – her drive and her ability to go out and bring back and implement new things into our digital marketing capabilities. First of all, Virginia should get credit for building our website from the ground up while developing our social and email campaign capabilities where there were not any before her tenure. After launching these critical customer engagement tools, she moved into a mode of continuous improvement to drive how we were connecting with our customers. Virginia was accountable for her digital marketing KPIs, and worked hard to make them green and ever-improving. She deployed campaigns that dramatically increased our website traffic, drove engagement of our customers through relevant emails and social posts, and significantly increased followership on our LinkedIn channel. Virginia had a remarkable impact on the digital fingerprint of Filtration Group HVAC.
Christie Thompson
Virginia brings a wealth of digital marketing expertise to the team. She hit the ground running in a highly technical, complex, B2B SaaS based product environment. She has an incredible work ethic, and works tirelessly to achieve results.
Michael Bruce
I was always impressed by two things from Virginia – her drive and her ability to go out and bring back and implement new things into our digital marketing capabilities. First of all, Virginia should get credit for building our website from the ground up while developing our social and email campaign capabilities where there were not any before her tenure. After launching these critical customer engagement tools, she moved into a mode of continuous improvement to drive how we were connecting with our customers. Virginia was accountable for her digital marketing KPIs, and worked hard to make them green and ever-improving. She deployed campaigns that dramatically increased our website traffic, drove engagement of our customers through relevant emails and social posts, and significantly increased followership on our LinkedIn channel. Virginia had a remarkable impact on the digital fingerprint of Filtration Group HVAC.
Christie Thompson
Virginia brings a wealth of digital marketing expertise to the team. She hit the ground running in a highly technical, complex, B2B SaaS based product environment. She has an incredible work ethic, and works tirelessly to achieve results.
Michael Bruce
I was always impressed by two things from Virginia – her drive and her ability to go out and bring back and implement new things into our digital marketing capabilities. First of all, Virginia should get credit for building our website from the ground up while developing our social and email campaign capabilities where there were not any before her tenure. After launching these critical customer engagement tools, she moved into a mode of continuous improvement to drive how we were connecting with our customers. Virginia was accountable for her digital marketing KPIs, and worked hard to make them green and ever-improving. She deployed campaigns that dramatically increased our website traffic, drove engagement of our customers through relevant emails and social posts, and significantly increased followership on our LinkedIn channel. Virginia had a remarkable impact on the digital fingerprint of Filtration Group HVAC.
Credentials
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Sales Software Certified
HubSpot AcademyDec, 2017- Nov, 2024 -
Inbound
HubSpot AcademyNov, 2017- Nov, 2024
Experience
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4Refuel
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Canada
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Oil and Gas
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200 - 300 Employee
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Manager, Marketing Programs
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Feb 2022 - Present
All marketing operations and campaign development— i.e., traditional & digital channels, customer acquisition strategy, and product promotions. All marketing operations and campaign development— i.e., traditional & digital channels, customer acquisition strategy, and product promotions.
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TechInsights
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Canada
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Semiconductor Manufacturing
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200 - 300 Employee
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Digital Marketing Manager- Global Marketing
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Oct 2020 - Feb 2022
Global Marketing Resource for Digital Marketing Search Engine Marketing, Campaign Development, and Channel Management: SEM(Search Engine Marketing)- Content & Webpage Formatting Development for Search Engines New Product launch campaign, landing page optimization, and product collateral development Implemented PPC Channels- Global Advertising Resource for Google Ads, Microsoft Ads, LinkedIn Ads, DemandBase- * $270k Opportunity Pipelined and Closed with Key Account - 2nd Largest for Landmark Product Vertical: Attribution Sourced by Google Ad Pardot Digital Marketing Campaign Management- Communications, Nurture, & Email Marketing Business Development to Scale Outreach, Account Prioritization, and Prospecting DemandBase One Sales Integration: Prioritization, pipeline prediction, engagement scoring, reporting. *Key Project: Web 3rd party Integration UTM parameter and inbound lead source tracking for all Digital Channels- Pardot Campaigns, Digital Events, Online Article Distribution, Influencer Social Show less
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Filtration Group
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United States
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Manufacturing
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300 - 400 Employee
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Divisional Marketing Specialist- Filtration Group HVAC
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Mar 2018 - Oct 2020
• Divisional Digital Marketing Resource for $100m division. • SEO management of metadata and Google ranking. (Experienced in Google Analytics, Google Trends, Google Adwords, SEM Rush) Very integrated-hands on experience in Digital market analysis and strategy • Completed Wordpress migration of Drupal website to new 2020 Wordpress platform. Generated all content and graphic design on current website • Complete Drupal website development and design for FIltration Group HVAC in a 2 month project management timeline. All website management for hvac.filtrationgroup.com - Facets of the Project Included: Graphic Design, Content Writing, Drupal Platform Development • Marketo Marketing Analytics Platform management. Customer digital behavior tracking and insight reporting. Email marketing campaign development and marketing program management • Nurture, event (webinar), and awareness campaign management to entire customer database and narrowed market segments utilizing inbound marketing strategy for sales development • Press Release writing, illustration creation and deployment • Logo design and graphic design to re-position an owned air filter product line for a private label air cleansing product • New Product launch campaign, public relations, and technical document management • Trade show collateral and exhibit design • Sales collateral design to support National Accounts and business development • All current marketing collateral and white papers existing on hvac.filtrationgroup.com • InDesign product literature and publication revisions for updated product lines • Print advertisement design • Product photography and editing for digital and print launch events • Fully developed sales insight program including customer insight and engagement metric reporting for all digital events and channels *All listed above are native and tactical, not simply outsourced and delegated. Show less
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Start-Up Mobile Tech. Platform
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Greater Chicago
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Digital Marketing Manager
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Aug 2017 - Dec 2017
Start-up mobile technology software company. Trade show exhibit banner design work using Photoshop design. Created style guides based off specific brand color codes. Worked on new design office collateral and sales presentations. Social Media Post Writing and Content management, automation and Hootesuite management. Facebook Lead ad design and management for target audience. Acquired Hubspot sales and marketing software certifications. Managed Upwork software development project to create a new product that links a website form to direct immediate correspondence with their software. Corrected design work for sales presentation collateral on photoshop and Microsoft power point. Envato.com design element and template rebranding. Show less
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Electric Easel- Digital Marketing Agency
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Greater Chicago Area
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Marketing- Assistant to Content Director
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Jul 2016 - Aug 2017
Digital Marketing Firm. Content Management for all Social Media and Blogs. Enhanced aesthetic and outreach strategy for client accounts. Original Blog content writing, editing and publishing for key accounts. Social Media Post Writing, automation and Hootesuite management. Social Media graphic projects using Canva. Freelancer content management and editing. Wordpress website blog management. Digital Marketing Firm. Content Management for all Social Media and Blogs. Enhanced aesthetic and outreach strategy for client accounts. Original Blog content writing, editing and publishing for key accounts. Social Media Post Writing, automation and Hootesuite management. Social Media graphic projects using Canva. Freelancer content management and editing. Wordpress website blog management.
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TZA Labor Management Software
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United States
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Manufacturing
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1 - 100 Employee
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Business Development
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Aug 2014 - Aug 2015
TZA: Business Development and organic business growth. Opportunities over $1.7 million. New account development. Database management. Account management. Salesforce management. Supply chain engineering and process improvement understanding. Services and software sales/marketing for ProTrack Labor Management platforms. Solution-fitting and retaining new operational performance projects and consulting opportunities (i.e. Facility re-slotting, facility design, strategic networking, routing optimization, inventory optimization and labor management projects within warehousing, transportation, distribution and manufacturing operations). Understanding technology environments that incorporate WMS, WCS, ERP, and RF scanning systems within operations, and are utilizing them to drive continuous supply chain and process improvements. Understanding productivity gains and optimization of operations through granular visibility analytics that correlate labor performance data and supply chain activity. Show less
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Education
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2006 - 2010
DePaul University
Public Communications, PR Marketing, Minors: Organizational Communications, Sociology
Community
