Experience

Medicx | An OptimizeRx Company

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Senior Vice President, Analytics and Account Management

  • Feb 2019 - Present

  Medicx is an analytics-driven healthcare marketing solutions company. Powered by our patented, HIPAA-compliant Micro-Neighborhood® segmentation and targeting platform, we profile nearly 35 million hyper-local areas across the US. With this unmatched method of locating and engaging the right audiences in a privacy-safe, cross-channel manner, Medicx can more efficiently and effectively leverage our clients’ advertising dollars while delivering the highest quality audiences resulting in compelling ROIs. In my role as VP, Performance Analytics, I:• Work in a highly collaborative manner with multiple business leaders within Sales, Marketing, and Senior Leadership to identify key insights that support growth and the company’s strategic vision.• Am responsible for campaign performance analytics for all Medicx products, including digital consumer, digital HCP, email, and advanced television offerings. • Own digital and offline performance metrics and reporting; identify analytic approaches to configure and optimize campaigns against KPIs; and collaborate with and lead a cross-functional team to implement tactical execution.



Sharecare

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Vice President, Performance Intelligence

  • Nov 2014 - Sep 2017

  Led analytics activities for client digital programs including engagement reporting, survey research, and third-party claims data analysis. Coordinated daily with other Business Intelligence groups, Sales, Marketing, and Operations. Interacted with clients to present results including ROI estimations and optimization recommendations. Led analytics activities for client digital programs including engagement reporting, survey research, and third-party claims data analysis. Coordinated daily with other Business Intelligence groups, Sales, Marketing, and Operations. Interacted with clients to present results including ROI estimations and optimization recommendations.



QualityHealth

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Performance Intelligence

  • Apr 2010 - Nov 2014

  Responsible for measurement of client digital campaigns in terms of engagement reporting, survey research, and third-party claims data analysis. Collaborated with Data Services, Sales, Strategy, and Operations on a regular basis. Established strategic vendor relationship for third-party claims data analysis and predictive modeling. Led survey research team which executed more than 60 onsite recontact surveys per year; activities include survey instrument development, programming, fielding, analysis, and presentations.



inVentiv Health Commercial

• United States
• Pharmaceutical Manufacturing
• 400 - 500 Employee

• Sr. Director, Client Solutions, Advance Insights

  • Oct 1998 - Apr 2010

  Managed Sales Force Optimization analytics for pharmaceutical and medical device clients; analyses included market segmentation, forecasting, historical promotion response, product and portfolio optimization, sales force alignment, and call planning activities. Led or supported projects involving sales force effectiveness, marketing mix, and workload analysis. Used primary market research and secondary data to construct product forecasts for brands in all stages of development and commercialization.



Cephalon

• Pharmaceutical Manufacturing
• 300 - 400 Employee

• Lead Biostatistician

  • Jun 1996 - Oct 1998



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Sr. Analyst, Business Operations Analysis

  • Jun 1993 - May 1996