Experience

Hyllan Pharma

• Romania
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Medical Manager, Deputy GM

  • Jan 2013 - Present

  Organize scientific symposia, specialists meeting and round tables for specialists in the medical field Create and sustain Induction Training for new team members such as ASM, BM, RSM Coaching in the field for ASM and MSR’sSupervise and approve promotional materials dedicated to professionals in medical fieldOffer adequate medical responses on line for end users questions regarding illnesses related to urogenital system (Q&A on company website)Initiate, supervise and implement on line courses: “Menopause – therapeutic alternatives”, accredited by the National Medical College with18 EMC in 2017 & Fertility Medical Issues - natural therapy", acredited by the National Medical College with 21 EMC in 2018Initiate and supervise national medical studies: 1. Finalized: PMSS (Post Marketing Surveillance Study) for Estroplus, our product dedicated to menopausal symptoms treatment in 2010 and Prospective Interventional Study for Profecund, our women fertility enhancer product in 20182. Ongoing: Prospective Interventional Study for Steablock, our product dedicated to liver steatosis treatment and Prospective Interventional Study for Profecund B, our men fertility enhancer product Show less

• Marketing Manager

  • Apr 2009 - Dec 2012

  Analyze the market using market research tools, interviewsPrice analyses; product positioning, budgeting; time framing; definition of goals and objectivesOrganize regional symposia for Gynecologists and Family Dr’s for companies active promoted products: Gyniel, Natalvit, Estroplus, EstrofortOrganize, together with Bucharest Medical College, trainings for Family Dr’s on therapeutic areas such as Menopause, Children’s digestive disorders and Urinary Tract Infections Therapy Formulate and implement sales strategies to penetrate new and existing market; establish and develop effective sales and marketing approachResponsible for the launch of new productsBuild and maintain relationships with key opinion leaders in order to optimize the match between companies product medical and financial offer with customers demandsCreate, up date and improve websites dedicated to end users and medical personnel (Dr’s, nurses): www.hyllan.ro ; www.gyniel.ro ; www.natalvit.ro ; www.estroplus.ro Show less



Ozone Laboratories

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Medical Manager

  • Oct 2007 - Apr 2009

  Responsible for developing and overseeing sales, marketing and overall business strategy for the medical promotion team. Responsible for the Medical Team – 36 MSR’s, 2 PM’s and 1 MO Responsible for achieving higher Market Shares in over 20 products, in different medical fields: cardiology, pediatrics, dermatology. Launched the first probiotic product in Romania (Biotics), implementing educational programmes for Dr’s in probiotics field. Biotics (actual Eubiotic) still has the highest MS on the probiotic market. Supervise and finalize a large PMSS for statins treatment in high cholesterol level persons, Cardiozone, together with Prof Dr Mircea Cinteza, Head of Cardiology Department, Faculty of Medicine, Bucharest. Show less



Janssen Cilag, Division of Johnson & Johnson, Romania

• Bucharest, Romania

• Executive Sales Manager

  • Jan 2007 - Oct 2007

  Responsible for developing and overseeing sales and business strategy for Oncology products (Durogesic, Eprex, Velcade) Responsible for Oncology Team – 8 MSR’s and 1 ASM Establish and develop effective sales and marketing approach Establish and develop business plan within volumes, turnovers and budgets Manage, supervise and motivate employees Responsible for developing and overseeing sales and business strategy for Oncology products (Durogesic, Eprex, Velcade) Responsible for Oncology Team – 8 MSR’s and 1 ASM Establish and develop effective sales and marketing approach Establish and develop business plan within volumes, turnovers and budgets Manage, supervise and motivate employees



Bayer (Schering AG, Berlin)

• Bucharest, Romania

• Product Manager

  • Feb 1999 - Dec 2006

  Analyzing the market using market research tools, interviews; price analyses Product positioning, budgeting; time framing; definition of goals and objectives Collaborating with the marketing suppliers – advertising agencies, printing works, mailing, market research companies; coordinating the sponsorships Organizing scientific symposia, specialists meeting, round tables Training of Medical Representatives Launch Yasmin (oral contraceptive) Launch Klimodien (HRT product) Launch Advantan milk (dermatology product) Organizing Educational Campaign for Menopause for: - Doctors - Gynecologists, Endocrinologists, General Practitioners – scientific symposia, round tables and specialist meetings, together with Prof Dr Dimitrie Pelinescu-Onciul, Head of OG Department, Life Memorial Hospital, Bucharest, Prof Dr Marius Moga, Head of OG Clinic, Brasov OG Hospital, Prof Dr Radu Vladareanu, Head of OG Clinic, Elias Hospital, Bucharest, Prof Dr Doru Anastasiu, Head of OG Clinic, Universitary Hospital, Bucharest - Patients – PR campaign, “Meet the specialist” meetings together with the National Osteoporosis Association - Creation of the first National Menopause Guide together with KOL in Gynecology and Endocrinology fields Achieved and maintained highest market share on the Romanian HRT market for Schering AG’s products (estrogens and estroprogestogens): 70% Initiating and monitoring of PMSS for: - Advantan – Acute eczema in children - Klimodien – Insomnia related to postmenopausal syndrome Show less



Medicarom Group, Romania

• Bucharest, Romania

• Product Specialist

  • Jul 1997 - Dec 1998

  Acquire and manage sales contracts in hospitals Built relationships with key opinion leaders Organize Workshops and Conferences Establish product related promotion Run tests of Johnson’s Ortho Diagnostics Biochemistry Laboratories Acquire and manage sales contracts in hospitals Built relationships with key opinion leaders Organize Workshops and Conferences Establish product related promotion Run tests of Johnson’s Ortho Diagnostics Biochemistry Laboratories