Head - Global Marketing Strategy & Branding

• Sep 2020 - Present

Responsible for: Defining the marketing strategy of the product together with Business Owner, Marketing Vertical Lead, & Marketing Communications. Defining the communication strategy of the product and the marketing action plan for the launch and promotion within specific markets in agreement with the Product Teams (Sales, Product Owner, Marketing Vertical Lead). Monitoring the ROI for marketing activities. Monitoring sales results to define possible improvements and collect customer feedback. Managing product research together with Product Management, to define the description and the distinctive characteristics for a value proposition. Developing and implementing product communication deliverables (brochures, ppt, video, ..), supported by the Brand & Creatives team and in agreement with the Product team. Maximizing the sales by deciding & participating in exhibitions and events globally and managing entire shows.

Founder & Director - Marketing

• Oct 2017 - Nov 2019

Responsible for managing marketing activities of Eminence Business Media by strategizing campaigns for new and existing events. Ensuring the high standards of marketing while keeping the marketing budgets controlled. While managing the social media presence of the company, I also keep a continuous review of change in the market, consumer trends and the activities of the competitors and redesign the marketing plans if necessary. Also, responsible to provide tools and materials to enable the sales team to function effectively along with generating leads.

Conference Manager - Delegate Acquisition & Sponsorships

• Oct 2016 - Aug 2017

As an Manager, I am responsible for Sponsorship & Delegate Acquisition for market leading conferences and events. I collaborate with other department heads (Operations,Production and Marketing) in a large scale and also involved in the planning and execution of all events. I am responsible for selling delegate places across a number of conferences in the company portfolio in order to deliver revenue, yield, target and call rates. As an Manager, I am responsible for Sponsorship & Delegate Acquisition for market leading conferences and events. I collaborate with other department heads (Operations,Production and Marketing) in a large scale and also involved in the planning and execution of all events. I am responsible for selling delegate places across a number of conferences in the company portfolio in order to deliver revenue, yield, target and call rates.

Business Development Manager

• Apr 2014 - Jan 2016

As a Business Development Manager, I am required to prospect for new clients by networking, advertising or other means of generating interest from potential clients. I am required to plan persuasive approaches and pitches that will convince potential clients to do business with the company. I must develop a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship. I am also required to grow and retain existing accounts by presenting new solutions and services to clients. I work with senior level management, marketing, and technical staff.The main duties can be summarized as follows: New Business Development:- Prospect for potential new clients and turn this into increased business. Cold call & Meet potential clients by growing, maintaining, and leveraging my network to ensure a robust pipeline of opportunities. Identify potential clients, and the decision makers within the client organization. Research and build relationships with new clients. Set up meetings between client decision makers. Plan approaches and pitches. Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. Use a variety of styles to persuade or negotiate appropriately. Present an image that mirrors that of the client. Client Retention:- Present new products and services and enhance existing relationships. Work with technical staff and other internal colleagues to meet customer needs. Arrange and participate in internal and external client debriefs. Business Development Planning:- Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.

Delegate Sales Executive

• Apr 2013 - Feb 2014

Customer Service Representative

• Jul 2011 - May 2012

Loan Servicing and maintaining customer relationships.Prepare for customer inquiries by studying products, services, and customer service processes. Respond to customer inquiries by understanding inquiry; reviewing previous inquiries and responses; gathering and researching information; assembling and forwarding information; verifying customer's understanding of information and answer. Record customer inquiries by documenting inquiry and response in customers' accounts. Improve quality service by recommending improved processes; identifying new product and service applications. Update job knowledge by participating in educational opportunities. Accomplish customer service and organization mission by completing related results as needed.