Experience

Nykaa Fashion

• Fashion Accessories Manufacturing
• 1 - 100 Employee

• Chief Business Officer

  • Apr 2022 - Present

  Owned brand, exclusive supply, Owned brand, exclusive supply,



udaan.com

• India
• Technology, Information and Internet
• 700 & Above Employee

• Business Head

  • Feb 2020 - Apr 2022

  Udaan is India’s largest B2B ecommerce platform, with 80% market share. Lifestyle is oldest and significant business vertical. I have been instrumental in creating 1P ( 1st Party), exclusive business for the Division. Which paved the path of the movement of Organisation towards 1P model. Created teams, Brands, Models, merchandise, content, Positioning from scratch. In a year, Udaan got to 40 brands, of which 5 brands are focused brands. This was possible by creating collaboration models… Show more Udaan is India’s largest B2B ecommerce platform, with 80% market share. Lifestyle is oldest and significant business vertical. I have been instrumental in creating 1P ( 1st Party), exclusive business for the Division. Which paved the path of the movement of Organisation towards 1P model. Created teams, Brands, Models, merchandise, content, Positioning from scratch. In a year, Udaan got to 40 brands, of which 5 brands are focused brands. This was possible by creating collaboration models with India’s best manufacturers. Lead these brands to B2C spaces, and also opened exclusive stores of the same. Created and led MDP, ( Market Development Partner) GTM system, Highly trained FOS system to create entry into better quality retail. Helped organisation in onboarding the national Brands. Now enabling 1P, Buy and sell transitioning of the Market place organisation. Show less Udaan is India’s largest B2B ecommerce platform, with 80% market share. Lifestyle is oldest and significant business vertical. I have been instrumental in creating 1P ( 1st Party), exclusive business for the Division. Which paved the path of the movement of Organisation towards 1P model. Created teams, Brands, Models, merchandise, content, Positioning from scratch. In a year, Udaan got to 40 brands, of which 5 brands are focused brands. This was possible by creating collaboration models… Show more Udaan is India’s largest B2B ecommerce platform, with 80% market share. Lifestyle is oldest and significant business vertical. I have been instrumental in creating 1P ( 1st Party), exclusive business for the Division. Which paved the path of the movement of Organisation towards 1P model. Created teams, Brands, Models, merchandise, content, Positioning from scratch. In a year, Udaan got to 40 brands, of which 5 brands are focused brands. This was possible by creating collaboration models with India’s best manufacturers. Lead these brands to B2C spaces, and also opened exclusive stores of the same. Created and led MDP, ( Market Development Partner) GTM system, Highly trained FOS system to create entry into better quality retail. Helped organisation in onboarding the national Brands. Now enabling 1P, Buy and sell transitioning of the Market place organisation. Show less



BML

• Bangalore

• Entrepreneurship

  • Oct 2019 - Feb 2020

  Raised first round of seed funding for a Celebrity lead Smart wearable Brands. Two of India’s top celebrities partnered for Indian D2C ecommerce brands creation. UI/ UX was uniquely Indian and celeb persona based. Had to wind off as Covid lead to supply constraints from China. Raised first round of seed funding for a Celebrity lead Smart wearable Brands. Two of India’s top celebrities partnered for Indian D2C ecommerce brands creation. UI/ UX was uniquely Indian and celeb persona based. Had to wind off as Covid lead to supply constraints from China.



Credo Brands Mktg. Pvt. Ltd. MUFTI

• Mumbai Area, India

• Chief Executive Officer. MUFTI

  • Sep 2018 - Aug 2019

  Overall Turn around. PNL Transformation. Lead Brand to double digit growth. and enhanced profits. Enabling IPO readiness of the organisation. Expansion. Created expansion strategy in Metros, towns and II tier. Leading Rapid Expansion. Adding 60 more stores in FY20. Cultural Transformation. Lead Major cultural and structural transformation. Implemented PMS, Roles definition. Budgeting. Target-setting. Incentive systems. Establishing Accountability across the… Show more Overall Turn around. PNL Transformation. Lead Brand to double digit growth. and enhanced profits. Enabling IPO readiness of the organisation. Expansion. Created expansion strategy in Metros, towns and II tier. Leading Rapid Expansion. Adding 60 more stores in FY20. Cultural Transformation. Lead Major cultural and structural transformation. Implemented PMS, Roles definition. Budgeting. Target-setting. Incentive systems. Establishing Accountability across the org. Defined Brand positioning. Consumer have experienced Brand for 20 years. Post doing Brand research, recreated content lead marketing strategy. Retail merchandising redefinition. Core, NOS, Allocation, WH upgradation, Tech and automation. Robust Retail operations, Created VM vertical and redefined. SOP for, VM, Introduced Training. Incentive system, RnR etc. Ath brand launch. Conceptualized, defined and lead New Ath brand creation - QUAKE. First time for Mufti, Launched Dual Brand Stores with PUMA. Large no of stores planned in future. Lead Digitization. Revamping site. Upgrading CRM system. Native app for retail connect and training. Awarded as Best Omni partners by Tata Show less Overall Turn around. PNL Transformation. Lead Brand to double digit growth. and enhanced profits. Enabling IPO readiness of the organisation. Expansion. Created expansion strategy in Metros, towns and II tier. Leading Rapid Expansion. Adding 60 more stores in FY20. Cultural Transformation. Lead Major cultural and structural transformation. Implemented PMS, Roles definition. Budgeting. Target-setting. Incentive systems. Establishing Accountability across the… Show more Overall Turn around. PNL Transformation. Lead Brand to double digit growth. and enhanced profits. Enabling IPO readiness of the organisation. Expansion. Created expansion strategy in Metros, towns and II tier. Leading Rapid Expansion. Adding 60 more stores in FY20. Cultural Transformation. Lead Major cultural and structural transformation. Implemented PMS, Roles definition. Budgeting. Target-setting. Incentive systems. Establishing Accountability across the org. Defined Brand positioning. Consumer have experienced Brand for 20 years. Post doing Brand research, recreated content lead marketing strategy. Retail merchandising redefinition. Core, NOS, Allocation, WH upgradation, Tech and automation. Robust Retail operations, Created VM vertical and redefined. SOP for, VM, Introduced Training. Incentive system, RnR etc. Ath brand launch. Conceptualized, defined and lead New Ath brand creation - QUAKE. First time for Mufti, Launched Dual Brand Stores with PUMA. Large no of stores planned in future. Lead Digitization. Revamping site. Upgrading CRM system. Native app for retail connect and training. Awarded as Best Omni partners by Tata Show less



abof.com - all about fashion

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• CHIEF BNM OFFICER. Abof.com. Aditya Birla group

  • Oct 2014 - Jul 2018

  Founder Member : Had chance to create the strategic roadmap of the Site from merchandising and offering standpoint. And bring in the Brand mix which is curated, comprehensive, desirable and profitable. Branded Business : Created and delivered on strategy of Brand, Merchandising, pricing, margin, discounting, fashion, Gender, category, sizing..etc. With Top 125 Indian brands. 35000 skus, 20000 skus live at any point in time. Profitability focus: Delivered 60%… Show more Founder Member : Had chance to create the strategic roadmap of the Site from merchandising and offering standpoint. And bring in the Brand mix which is curated, comprehensive, desirable and profitable. Branded Business : Created and delivered on strategy of Brand, Merchandising, pricing, margin, discounting, fashion, Gender, category, sizing..etc. With Top 125 Indian brands. 35000 skus, 20000 skus live at any point in time. Profitability focus: Delivered 60% higher Gross Margin than Budget. Through financial modelling and exclusive lines. Private Celeb Brand Launched : Launched Athleisure Brand. SKULT. Won best Debut brand of the country award in first year of its operations. Extended into physical retail. Now available in EBOs, LFS, etc. CIR : Reduced to industry best, through size charts, content and inspections. Show less Founder Member : Had chance to create the strategic roadmap of the Site from merchandising and offering standpoint. And bring in the Brand mix which is curated, comprehensive, desirable and profitable. Branded Business : Created and delivered on strategy of Brand, Merchandising, pricing, margin, discounting, fashion, Gender, category, sizing..etc. With Top 125 Indian brands. 35000 skus, 20000 skus live at any point in time. Profitability focus: Delivered 60%… Show more Founder Member : Had chance to create the strategic roadmap of the Site from merchandising and offering standpoint. And bring in the Brand mix which is curated, comprehensive, desirable and profitable. Branded Business : Created and delivered on strategy of Brand, Merchandising, pricing, margin, discounting, fashion, Gender, category, sizing..etc. With Top 125 Indian brands. 35000 skus, 20000 skus live at any point in time. Profitability focus: Delivered 60% higher Gross Margin than Budget. Through financial modelling and exclusive lines. Private Celeb Brand Launched : Launched Athleisure Brand. SKULT. Won best Debut brand of the country award in first year of its operations. Extended into physical retail. Now available in EBOs, LFS, etc. CIR : Reduced to industry best, through size charts, content and inspections. Show less



Aditya Birla Fashion and Retail Ltd.

• India
• Retail Apparel and Fashion
• 700 & Above Employee

• AVP & BRAND DIRECTOR - VAN HUEUSEN, INDIA

  • Nov 2010 - Sep 2014

  As brand Director of the brand I head sales and Merchandising of Van Heusen, India. Its Largest apparel brand of India. My responsibility is to create and supply / sell merchandise to 9 sales Channel, which accounts for sales of about 1000 cr at retail, totaling about 50 lac units. In this period Brand added about 400 cr worth of sales in 4 years. This is one of the maximum value growth achieved by the Brand in its history. This help us generate porfits of 100 cr and grow at CAGR at 25%.… Show more As brand Director of the brand I head sales and Merchandising of Van Heusen, India. Its Largest apparel brand of India. My responsibility is to create and supply / sell merchandise to 9 sales Channel, which accounts for sales of about 1000 cr at retail, totaling about 50 lac units. In this period Brand added about 400 cr worth of sales in 4 years. This is one of the maximum value growth achieved by the Brand in its history. This help us generate porfits of 100 cr and grow at CAGR at 25%. And gain various prestigious awards in Merchandising / retail and Brand Management. For my contributions to the brand, was nominated for most prestigious Award in the Company. " Chairman's Award".

• BRAND MANAGER , V dot. VAN HEUSEN INDIA

  • Jun 2010 - Jan 2012

  I manage the youth Brand of Van Heusen - V Dot. 100 Cr brand in FY 10. Was adjudged as one of the fastest growing brand of the country. And one of best sub Brand launch.

• HEAD OF MERCHANDISING

  • Aug 2005 - May 2010

  Was responsible for Deciding, sourcing, pricing, allocating merchandise to all the channels of the brand. Brand prime cost to MRP and the value for money of the product show consistent improvement. Was responsible for the new innovation, freshness, novel products, new vendor strategy and creating content for the channels. Was also responsible for Gross Margins, basis the mix, pricing, discounts and channel planning.

• PRODUCT HEAD

  • Aug 2005 - May 2008

  As product head, I was responsible for all product, planning, sourcing, design inputs, pricing as per the channel demand



TRIBURG SPORTSWEAR

• Merchandiser

  • 2002 - 2005

  I was handeling the accounts of Guess and Armani. Which offered me great insights into fabrics and undersanding of merchandising I was handeling the accounts of Guess and Armani. Which offered me great insights into fabrics and undersanding of merchandising



Arvind Limited

• India
• Retail Apparel and Fashion
• 700 & Above Employee

• marketing mgr

  • 2000 - 2002

  I was regional head of sales for Shirting fabric. I operated out of Bangalore and later our of delhi for North region. I was regional head of sales for Shirting fabric. I operated out of Bangalore and later our of delhi for North region.