Experience

Central JD FinTech

• Thailand
• Financial Services
• 1 - 100 Employee

• Head of Consumer Lending Business

  • May 2019 - Present

  Led the Consumer Lending Department and all consumer loan products/portfolio, lending practices, credit/loan policies, guidelines, and procedures to address consumer needs, business objectives, and strategic plans. Ensured optimal end to end lending customer journey and operations, drive process improvements, and monitored loan quality exposures and concentration risks. Successfully launched 100% digital unsecured lending products, which including Dolfin Money by KBank, SCB Shopjai and Dolfin PayLater. These products were launched with a range of banking partners including Siam Commercial Bank and Kasikorn Bank, utilizing information based scoring and underwriting strategies.



SCB – Siam Commercial Bank

• Thailand
• Banking
• 700 & Above Employee

• SVP Credit Card Products

  • Jan 2018 - May 2019

  Lead the development and execution of product strategies, business plans, marketing, and sales support to drive profitability and growth opportunities. Initiate marketing promotions to increase spending volume and engagements among new and existing cardholders. Successfully launched SCB JCB Platinum credit card and was able to acquire over 100% of the target KPI. Set up a new credit card system to be flexible enough to address the changing clients’ needs and regulations, whilst guaranteeing customer satisfaction and loyalty.

• VP Credit Card Products

  • Feb 2014 - Feb 2018

  Continuously develop mass consumers’ platform strategy, acquisition promotions and revamp existing products' core value propositions based on consumer insights and market knowledge, ensure portfolio profitability to achieve 100% KPI. Coordinating with internal parties to improve service delivery, cross sell targets, credit policy revisions and sales incentive scheme developments.

• AVP Credit Card Product

  • Feb 2011 - Feb 2014

  Successfully launched SCB UP2ME credit cards targeting generation Y consumers and SCB Xtra Platinum Credit Cards targeting mass consumers with 100% KPI achieved. Upgraded Gold & Silver credit cards to Platinum Platform to increase interchange income by 30%. Coordinate with associations, key partners, and IT to launch contactless features.Perform monthly market share analysis for unsecured lending products in Thailand and assist the managements in formulating strategy plans for each product. Assisted managements in portfolio enquiry projects.



SCG

• Thailand
• Chemical Manufacturing
• 700 & Above Employee

• Marketing Executives Export Division

  • Nov 2009 - Feb 2011

  Analyze sales volume and price performance for competitive strategic allocations of Polyolefin products and marketing strategy in Asia. Conduct surveys to forecast demand, growth, and price of Polyolefin products in Asia, brand positioning and awareness. Execute marketing events and exhibition booths both locally and internationally.

• Market Research Project Manager

  • Aug 2007 - Nov 2009

  Lead cross functional market research projects of different scales to assess demand, brand/product positioning and awareness. Adjust, plan, and manage project timelines and resources to identify new market opportunities for existing products and potential new market suitability for R&D team.

• Business Development Analyst

  • Mar 2006 - Aug 2007

  Perform financial projections through feasibility studies and expansion projects to secure new growth opportunities for the company. Assist in the medium term and annual plan strategies formulation and communication.