CEO | Founder

• Mar 2010 - Present

FemCity is an International Networking Association for Business Women, Female Executives and Change-Makers. We create soulfully led events, workshops and coaching for women in over 50 local communities in the U.S, Canada with virtual communities for women around the globe. FemCity also creates programs for corporations, organizations and municipalities to fulfill DEIB, Women Programming initiatives. With a team of Female Executive Coaches, Entrepreneurship Experts and global resources, FemCity leverages over 15 years of programming experience to create, implement and support with a personalized touch and guaranteed results. Show less

Program Developer

• May 2009 - Present

Consultant

• Jan 2008 - Mar 2010

Developed and created a marketing and community relations firm specializing in city and community campaigns. Clients ranged from law firms, small businesses, social media, environmental foundations, non-profits, developments, municipalities, and local politicians. Publicist for World Wildlife Fund/Earth Hour Miami [which won a PRSA Silver Anvil Award in the Events Category], and Mary Brickell Village. Event production for Friends of Marine Stadium and Yahoo Espanol. Contributor/writer for DDA publication “DWNTWNR” magazine. Coordinated PSA filming and endorsements with international celebrities such as Alejandro Sanz, Jimmy Buffett and Pitbull. Advisor + Senior Advisor for City of Miami Mayor Office producing community campaigns for Bike Miami Days in partnership with the Dutch Consulate and Environmental campaigns including FedEx Cares/Ocean Conservancy and Earth Hour through WWF. Facilitated the following events: Miami International Fashion Week, and fundraising events. Assisted clients with overall marketing plan and PR strategy including revenue generating campaigns. Website design, edits, writing, updating content, logo designs, social media communication, newsletters, partnerships, strategic alliances, brand awareness, event production, fundraising, community and media outreach. Spokesperson for foundations and clients in addition to handling all media relations. Show less

Public Relations | Marketing Manager

• Mar 2007 - Jan 2008

Built opportunities for editorial marketing to achieve a stronger level of brand awareness and expand image in community. Published articles in local magazines emphasizing current marketing campaigns. Established relationships with media, local magazines, newspapers, and online social websites and utilized the relations to capitalize on public relation and marketing agendas. Coordinated all media segments and appearances and responsible for all interviews which entailed being a spokesperson for the Club and Spa including at all events and local community meetings. Media includes PBS, Oxygen Channel, Telemundo, and GenTV. Responsible for all events which included obtaining corporate partnerships, local sponsorships, and donations from vendor. Created successful signature events that were then duplicated through all corporate locations to expand on creative ways of obtaining an increase in revenue. Hosted events for editors, professional athletes, celebrities and prospects. Signature events were Spa Soiree at The Four Seasons, Karma Yoga benefiting Red Cross and The Luxury Art Ball/Make-A-Wish and Business Buddies. Designed and defined an elaborate relationship with other luxury brands to form a unity within the luxury market. Approved all direct mail and outdoor signage and developed the company’s first bilingual marketing campaign. Negotiated sponsorship and brand placements newsletter to clients including website content. Recommended and obtained advertising placement and revamped Miami market image on a local and national level. Obtained and analyzed research data to determine a more definitive and concise marketing strategy. Show less

President | Owner

• Nov 1999 - Dec 2006

Created a boutique concept wellness facility catering to the individual needs of each client, through carefully designed programs and classes. Facility was voted “Best of for the Durham, Raleigh, Chapel Hill” 2006 Metro Magazine. Recruited and maintained a staff of highly qualified and motivated wellness professionals. Conducted skill assessments of both clients and trainers to provide appropriate matching for training. Provided feedback to trainers from both peer and client reviews. Reviewed goals with clients on a regular basis. Used creative strategies in public relations to market the facility and increase membership. The facility was involved in sponsoring programs and events in the community including fundraising and charity events. In addition, published articles on wellness and fitness related topics in local publications and for organizational websites. Produced monthly newsletters geared towards clients. Conducted quarterly client appreciation events to promote and reward clients continued active participation in the programs. Responsible for all administrative duties including payroll, accounting, scheduling, website maintenance and equipment procurement. Show less

Lecturer

• Jan 1998 - 2000