Violet Mercer

CEO & Founder at SANS GÊNE
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Contact Information
Location
Berlin, Berlin, Germany, DE

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Experience

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • CEO & Founder
      • Jul 2015 - Present

      • Created and planed the strategic direction, mission, and vision of the company• Developed the company's business plan, established marketing, influencer marketing, social media, and PR strategies, and generated a financial plan and budget• Organized and formed a comprehensive plan for pre-launch, determined ROI, planned a path for financial and community growth • In charge of making all major corporate decisions, such as manufacturing, design, marketing, and financial decisions• Manage the overall operations and resources of the company to ensure desired results are produced

    • Marketing & Social Media Director
      • Oct 2012 - Dec 2014

      • Developed and evaluated the marketing plan and strategies, such as influencer, social media, and email marketing • Created and managed all advertising and marketing campaigns, promotions, and budgets • Initiated the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, tracking, analysis, and results reporting• Analyzed all advertising campaign data in order to deliver more targeted messaging, measure returns, and narrow target audience to incentivize sales• Managed all social media platforms, including posting all content, conceptualizing content, and arranging photoshoots.• Built an online community on all social platforms by posting frequent, unique, and relevant content and engaging constantly with consumers

    • Germany
    • Holding Companies
    • 1 - 100 Employee
    • Assistant Sales Manager
      • Feb 2010 - Aug 2012

Education

  • 深圳大学
    国际贸易
    2006 - 2010
  • Freie Universität Berlin
    2009 - 2009

Community

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