Experience

GDS Services Ltd.
• China
• IT Services and IT Consulting
• 1 - 100 Employee
• VP, Head of Corp Comms and Marketing

  • Feb 2017 - Present

China Renaissance 华兴资本
• China
• Investment Banking
• 200 - 300 Employee
• Corporate Communications Director

  • Jun 2014 - Feb 2017


Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Manager, Corporate Communications

  • Nov 2009 - Jun 2014

  • Managed accounts of Mars Petcare China, Shell, Tata, Lunar Capital, Novartis, Jaguar Land Rover on programs of corporate reputation, stakeholder engagement, media strategy and social engagement • Provided strategic counseling to clients on corporate branding and positioning, issue and crisis preparedness • Developed digital and social communication strategies and following execution for Mars Petcare • Organized and executed publicity events and activities that effectively engage media, government, KOLs, investors and other stakeholders • Maintained extensive and strong relationship with mainstream media in sectors across auto, financial/ business and energy and lifestyle • Led teams on corporate and digital communication programs implementation and new business pitch and provided mentoring Show less



Ruder Finn

• United States
• Public Relations and Communications Services
• 400 - 500 Employee

• Senior Executive

  • Mar 2007 - Nov 2009

  • Provided strategic counseling on brand communications to Audi • Created and maintained news bureau for Audi including the development of press and briefing documents, media pitch and management, media activity planning and execution • Drove corporate social responsibility communications through media identification, pitch and management • Managed and assisted in large scaled PR events of Audi including Audi Brand Day (2007), Shanghai Auto Show (2007/2009), Beijing Auto Show (2008) • Provided strategic counseling on brand communications to Audi • Created and maintained news bureau for Audi including the development of press and briefing documents, media pitch and management, media activity planning and execution • Drove corporate social responsibility communications through media identification, pitch and management • Managed and assisted in large scaled PR events of Audi including Audi Brand Day (2007), Shanghai Auto Show (2007/2009), Beijing Auto Show (2008)



Kraft Foods Group

• Sales Director Assistant

  • Jul 2004 - Mar 2007

  • Supported in local marketing strategy development • Assisted in external communication by organizing PRC market visits for Global Team, arranging business communications in PRC for APAC Sales VP • Coordinated regional sales teams to ensure cross-function communications and acted as key point of contact in headquarter of PRC sales team • Managed distributor inventories by consolidating and assorting distributors inventory from regions at PRC level • Administrative responsibilities including development of weekly and monthly reports of volume target assumption, In-Market-Sales achievement, promotion and display tracking, store information, in-store-promotion execution tracking, market information collection Show less