Viola Gruner
Head of Marketing at Inpsyde at Inpsyde GmbH- Claim this Profile
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Experience
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Inpsyde GmbH
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Head of Marketing at Inpsyde
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Aug 2022 - Present
Inpsyde is the biggest WordPress agency in Europe. Inpsyde is the biggest WordPress agency in Europe.
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Logsta
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Belgium
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Legal Services
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Head of Marketing at Logsta
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Jan 2020 - Jul 2022
I accompanied Logsta as the second employee on its way from a StartUp to a Soonicorn (120+ employees) As the Head of Marketing, I was responsible for the following:* Leading the international Marketing Team for Germany, Austria, France, England and US* Planning, managing and controlling all international B2B marketing actions* Creation of marketing plans, Forecasts, annual goals, budget planning, and staff planning.Achievements:* B2B customer growth +7000%. * Lowering lead costs by 96% within one year.* SEO organic traffic increase, 778.65% -> technical SEO & content strategy within one year. * Introduction of 4 new PPC channels within the first 12 months.* Successful implementation and scaling of our performance marketing channels.* Website relaunch* 4 successful growth hacking tests together with the team Show less
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Sales-Account-Manager
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May 2018 - Jan 2020
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Trackbar
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Austria
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Spectator Sports
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1 - 100 Employee
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Co-Founder of trackbar (SKAIN GmbH) Marketing
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Jan 2018 - Mar 2020
*Planning, implementation, and controlling of brand positioning incl. rebranding *Various PR actions *Social media marketing *Graphic design *Annual marketing planning *B2B customer acquisition *Planning, implementation, and controlling of brand positioning incl. rebranding *Various PR actions *Social media marketing *Graphic design *Annual marketing planning *B2B customer acquisition
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IKONITY
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Austria
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Apparel & Fashion
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Co-Founder
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Jun 2018 - Jun 2019
We (three founders and 3 team members) were selected to create a sustainable fashion platform within the framework of a start-up program of the FHWN. *Project Management * Strategic macro & microanalysis * Idea generation, concept testing, brand generation * Relaunch from YouKnow to Ikonity * Marketing plan creation * Business plan creation * Acquisition of 20 sustainable designers * Strategic planning, operational planning and operational organization of two fashion events and a workshop for a more sustainable approach to fashion Awards: * 1st place Tecnet pitching day * Nomination Creative Business * Admission to the Creative Pre-Incubator (CPI) Program Show less
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Education
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Fachhochschule Wiener Neustadt
Master of Arts - MA, Vertriebspsychologie und Marketing -
Austrian Marketing University
Bachelor of Arts - BA, Produktmarketing und Projektmanagement -
Universidad Rey Juan Carlos
Marketing