Viola Echere

Digital Marketing Specialist at Evaluate Media
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Contact Information
us****@****om
(386) 825-5501
Location
Ikeja, Lagos State, Nigeria, NG

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Credentials

  • Digital Ad Certificate - Digital Marketing
    Aleph Group, Inc
    Jun, 2023
    - Oct, 2024
  • Q2 2023 Session Attendance Stamp - Marketing Expert Network
    LinkedIn
    Jun, 2023
    - Oct, 2024
  • Start Marketing With Meta Technologies
    Meta
    Jun, 2023
    - Oct, 2024
  • Business Process Management
    Great Learning
    May, 2023
    - Oct, 2024
  • Cross-Border Advertising
    Twitter
    May, 2023
    - Oct, 2024
  • Digital Marketing
    HubSpot Academy
    May, 2023
    - Oct, 2024
  • LinkedIn Certified Marketing Insider
    LinkedIn
    May, 2023
    - Oct, 2024
  • LinkedIn Content and Creative Design
    LinkedIn
    May, 2023
    - Oct, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    May, 2023
    - Oct, 2024
  • LinkedIn Marketing Strategy
    LinkedIn
    May, 2023
    - Oct, 2024
  • Performance Fundamentals Badge
    Twitter
    May, 2023
    - Oct, 2024
  • Snapchat Advertising Essentials
    Snap Inc.
    May, 2023
    - Oct, 2024
  • Twitter Ads Manager Fundamentals
    Twitter
    May, 2023
    - Oct, 2024
  • Fundamentals of Digital Marketing
    Google Digital Garage
    Feb, 2023
    - Oct, 2024
  • Build An Online Prescence With Instagram
    Meta
  • Establish a Facebook Page Following
    Meta

Experience

  • Evaluate Media
    • Nigeria
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Apr 2020 - Present

      - I develop and implement digital marketing campaigns and strategies with the use of digital tools and technologies like Meta business suite, Google ads, LinkedIn ads and Sendpulse, Hubspot which I use for email marketing - I manage digital campaigns and accounts for businesses and stakeholders. - I conduct market research and analysis to identify target audiences and develop buyer personas - I make use of data analytics and customized metrics to measure the performance of a digital marketing campaign, optimize for better results and make more informed data driven decisions. - I team up with graphics designers, web developers and professionals on the sales team to publish digital contents such as press releases, blogpost, videos, social media post and email newsletters - I leverage on content marketing and digital technologies to improve the company’s online presence, engage with customers and drive business growth. Show less

  • Radarr Africa
    • Nigeria
    • Online Audio and Video Media
    • Lead Brand strategist
      • Apr 2022 - Dec 2022

      - Teamed up with the company’s marketing and executive teams to define the brand’s mission, vision, values and personality which involves understanding the company’s products or services, target audience and competitive landscape to craft a unique and compelling brand identity - Developed and executed integrated marketing campaigns that align with the brand strategy. - Conducted Research for news related content and written publications which where published on the news platforms - Interviewed experts and CEOs in industries related to real estate, prop tech and education to ensure a detailed research or publication Show less

  • Duromediaplus
    • Nigeria
    • Design
    • 1 - 100 Employee
    • Marketing Associate
      • Jan 2020 - Apr 2020

      - Conducted market research to identify market trends, customer behavior, and competitor activity for each client using google analytics. - I developed and implemented strategies to manage the social media accounts for the brand - Created content and responded to users' comments and messages - Cultivated a strong client relationship by being a key point of contact for questions and concerns via digital platforms. - Helped optimize marketing strategies by contributing to relevant information, ideas, and research. Show less

  • MultiChoice Group
    • South Africa
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Administrative and marketing intern
      • Aug 2017 - Jan 2018

      * Assisted with data entry, documentation preparation, scheduling appointments, answering phone calls and managing emails * Organizing files, creating reports and maintaining databases * Conducted Marketing research, create content for social media and other marketing channels , preparing marketing materials and assisting with advertising campaigns. * Assited with analyzing data and tracking marketing performance * Communicate with clients or customers and assisted with managing the brands online presence * Assited with creating digital contents for marketing purposes. Show less

Education

  • Nnamdi Azikiwe University
    Bachelor of Arts - BA, History and International Studies
    2015 - 2019
  • Nnamdi Azikiwe University
    Diploma, Mass Communication/Media Studies
    2013 - 2015

Community

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