Vintpavat Theeradechphuwadol
Branding Manager at Aura Bangkok Clinic- Claim this Profile
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Bio
Credentials
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Ad Policy and Guidelines - Green Belt for SEA GBS
TikTokMay, 2021- Nov, 2024 -
TikTok Ads Academy Auction
TikTokMay, 2021- Nov, 2024 -
Brand Safety Green Belt Certification
TikTokApr, 2021- Nov, 2024 -
SEA Auction Academy 2021 "TikTok for Business Auction Expert"
TikTokFeb, 2021- Nov, 2024 -
Sales Mastery Program "Green Belt"
TikTokOct, 2020- Nov, 2024
Experience
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Aura Bangkok Clinic
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Thailand
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Medical Practices
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1 - 100 Employee
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Branding Manager
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Jun 2023 - Present
- Manage a team of 5 members and report to CMO and CEO. - Lead every aspect of brand strategies, including media presence, social engagement, and the implementation of on-ground activations. - Develop strategic plans to acquire new customers for the clinic while simultaneously boosting the average purchase value of existing customers. - Take charge of overseeing the business directions, marketing strategies, and co-branding partnerships for Aura Bangkok Clinic. - Manage a team of 5 members and report to CMO and CEO. - Lead every aspect of brand strategies, including media presence, social engagement, and the implementation of on-ground activations. - Develop strategic plans to acquire new customers for the clinic while simultaneously boosting the average purchase value of existing customers. - Take charge of overseeing the business directions, marketing strategies, and co-branding partnerships for Aura Bangkok Clinic.
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Delivery Hero
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Germany
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Technology, Information and Internet
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700 & Above Employee
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Ads and Partnerships Manager
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Jan 2023 - Jun 2023
- Managed 3 members and report to the Head of Ads and Partnerships. - Boosted sales growth of the existing clients by pitching a digital voucher campaign worth xxTHB in the first month. - Drove sales by proposing communication plans to the assigned accounts worth xx THB. - Strategized communication campaigns to accelerate the growth of new leads, users, GMV, ads spending, and subscribers with key partners by using feedback from previous projects. - Developed and set up promotional and media campaigns to achieve sales targets of the assigned accounts by analyzing customer data and turning them into actionable insights. - Pioneered the development of advertising solutions by running pilot tests of new ad formats to share the data with the APAC team. Show less
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TikTok
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United States
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Entertainment Providers
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700 & Above Employee
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Account Manager
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Jul 2020 - Aug 2021
- The first group of Account Managers in SEA to help set up the SMB team in Thailand by developing the daily working processes and mentoring new joiners. - Strategized sales narratives for new product launches and revenue growth proven by the demonstrated history of growing advertisers in Thailand. - In charge of the top 70 advertisers and helped them develop creative briefs when meeting with agencies by utilizing customer insights provided by clients. - Reached out to more than 100 assigned and unassigned advertisers per month to improve their performance and drive revenue growth of at least 40% increment MoM in 2020 by using internal tools tailoring media optimization strategies, offering appropriate solutions from awareness to conversion, and increasing sales volume. - Achieved over 100% of the sales target in Q1 and Q2 2021. - Achieved over 100% of the retention target for 9 months consecutively (Oct 2020 - Jun 2021). - Led the first workshop (4 months after the SMB team set up) for SMB businesses with 27 top spenders in Thailand, generating 2.5M THB in the media spending. - Long-term Contribution to SMB TH: + Created introduction slides and other useful presentations (Custom Audience, Lookalike Audience, Ads setup guide, Conversion guide, Monthly report template, Ad credit appeal guide) and shared to the team. + Created TH Ad Keywords Bank for both approval and disapproval + Conducted 18 webinars and was assigned as a key speaker for 4 events. + Helped PSO team check the translation in each project (Eg. CRM template) and fix it if unusual words were found. + Sent study case to PSO providing an explanation about the product sold, marketing strategy, and campaign setup for internal trainings. - Helped the new employees quickly absorb the organization's cultural and social norms of the team and helped the continuing employee grow in their current position and become fully knowledgeable about and integrated into the organization. Show less
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Supervisor, Exchange Planning
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Sep 2018 - May 2020
- Top six highest team billing in 2019 as the clients aim to spend more media to achieve the expected sales growth in 2019. - Led and strategized brand awareness campaigns by integrating the latest media technology and influencers into the campaigns, resulting in a 15% increase in brand penetration and 99% of brand awareness in 2019. - Developed year plans and forecasted the budgets for the following year by aligning with clients’ desired goals. - Achieved more than 40M THB revenue in 2019 from management fee and media fee by negotiating a reduction in both offline and online media costs. - Drove media spending of one of managed clients from 207M THB to 255M THB in YoY2019 to achieve the client’s target annual revenue as Q4 was suitable for launching new products according to sales data. - Won a 16M THB pitch by developing media strategies and campaigns, using product research and data from global marketing research companies such as Kantar and Nielsen. Show less
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Winter Egency : W/E
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Thailand
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Advertising Services
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1 - 100 Employee
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Account Planner
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Nov 2017 - Jun 2018
- Assisted team in developing media strategies and recommendations. - Managed online media campaigns from beginning to end and was able to achieve all committed KPIs by monitoring the overall spending on a dashboard and work closely with biddable teams. - Supervised the production of TVCs and online videos along with the clients to ensure the key communication messages are well-executed as planned. - Helped the team achieve billing KPI 22M THB in total from selling media and pitching new campaigns by marking up 30 - 50% of the cost of media and production to be sold. - Supervised 40 always-on contents per month and maintained their qualities by closely checking at the completion of any task, measured by online sentiment analysis tools. - Received outstanding feedback from the client evaluation regarding the service provided during the project by consulting and own all aspects of the client’s media campaigns and productions by being a contact person from the pre-planning process to submitting reports. Show less
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Language and Personality Development School
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410/93-94 Ratchadapisek Soi 22, 10310 Bangkok, Thailand
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Social Media Content and Strategy
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Jun 2015 - Aug 2017
- Developed communication ideas for Facebook and guided designers to produce contents based on the monthly plans. - Encouraged prospective and existing students to enroll in courses by cold calling and talking to them pointing out the importance of learning in each course, generating more than 150K THB per month. - Determined the most effective media mix by learning from positive past performance and having a discussion with the team, getting more than 70 prospective student’s contact numbers per month. - Communicate with followers, respond to queries in a timely manner and monitor customer review. - Design and implement social media strategy to align with business goals. Show less
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GQ Magazine
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Fashion Stylist (Intern)
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Jun 2015 - Aug 2015
- Briefed and brainstormed fashion planning sessions. - Identifying the latest trend and challenges. - Collected data for creating online contents. - Contacted with designers taking part in briefing and photo shooting. - Monitored and reported on working processes. - Worked closely with Hi-end fashion retail stores and was attentive to taking care of foreign models. - Briefed and brainstormed fashion planning sessions. - Identifying the latest trend and challenges. - Collected data for creating online contents. - Contacted with designers taking part in briefing and photo shooting. - Monitored and reported on working processes. - Worked closely with Hi-end fashion retail stores and was attentive to taking care of foreign models.
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MCOT Thai News Agency
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63/1 Rama9 Khwaeng Huai Khwang, Khet Huai Khwang, Krung Thep Maha Nakhon 10310
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Trainee Journalist (Intern)
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May 2014 - Aug 2014
- Wrote hard news. - translated news from Thai to English and English to Thai. - handled technical problems while filming, and reporting news on 101.5 FM. News Network. - Wrote hard news. - translated news from Thai to English and English to Thai. - handled technical problems while filming, and reporting news on 101.5 FM. News Network.
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Permanent Delegation of the Kingdom of Thailand to UNESCO
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Maison de l' UNESCO 1, rue Miollis M 2.27 / 2.28 / 2.29 75732 Paris Cedex 15.
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Assistant to Deputy Permanent Delegate of Kingdom Of Thailand to UNESCO (Intern)
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Jul 2013 - Aug 2013
- Followed His Excellency while on duty. - Received and bid farewell Members of the Thai Royal Family. - Took care of Thai and foreign dignitaries. - Coordinated with chamberlains on a variety of projects. - Drafted speeches for the Deputy Delegate. - Summarised contents in multinational conferences. - Participated in coordinated projects between the Government of Thailand and the UNESCO. - Followed His Excellency while on duty. - Received and bid farewell Members of the Thai Royal Family. - Took care of Thai and foreign dignitaries. - Coordinated with chamberlains on a variety of projects. - Drafted speeches for the Deputy Delegate. - Summarised contents in multinational conferences. - Participated in coordinated projects between the Government of Thailand and the UNESCO.
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Education
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2021 - 2022
Alliance Manchester Business School
Master's degree, Marketing -
2014 - 2015
De Haagse Hogeschool / The Hague University of Applied Sciences
Bachelor's degree, European Studies/Civilization -
2012 - 2015
Chulalongkorn University
Communication Arts, Communication Management -
2013 - 2013
EF International Language Centers, France
Certificate, French Studies
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