Experience

Adathon Advertising & PR

• United States
• Advertising Services
• 1 - 100 Employee

• PPC Analyst

  • Aug 2012 - Present

• Adwords Representative

  • Jul 2012 - Present

  My responsibilities:Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.Optimized websites and PPC campaigns for better conversion rate and low CPA.Created successful ad copies with high CTR and conversion rate.Search engine marketing/SEM: Pay Per Click Marketing (PPC), Social Media Marketing (SMM)Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation.Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients; focusing on Facebook, LinkedIn.My Roles:•Keyword Analysis •Competitor Analysis•Google Analytics•Google Adwords (PPC)•Social Media Marketing (SMM) Show less