Vinny Zaccario

Account Executive, Mid-Market and Enterprise at Muck Rack
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Contact Information
us****@****om
(386) 825-5501
Location
Charlotte, North Carolina, United States, US

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Experience

    • United States
    • Software Development
    • 200 - 300 Employee
    • Account Executive, Mid-Market and Enterprise
      • Sep 2021 - Present

      • Prospected and sold SaaS solutions to Mid-Market and Enterprise organizations using consultative sales tactics • Attained 134% to goal during first year in role • Prospected and sold SaaS solutions to Mid-Market and Enterprise organizations using consultative sales tactics • Attained 134% to goal during first year in role

    • United States
    • Technology, Information and Media
    • 1 - 100 Employee
    • Senior Sales Manager
      • Aug 2022 - Oct 2022

      Impacted by company-wide layoffs • Spearheaded monetization efforts of zero- and first-party data product offerings as the first sales hire at Streamlytics. • Developed a scalable sales strategy, streamlined processes, and implemented advanced technology to drive efficiency and impact. • Conducted thorough research and prospected an average of 400 Mid-Market and Enterprise organizations per month. • Achieved an impressive 63.8% open rate and a 5.2% bounce rate in outreach efforts. • Collaborated closely with the CEO, COO, CMO, and Engineering team to strategize client solutions and launch the company's first SMB product offering, expanding market reach and driving growth. • Played a pivotal role in establishing a solid sales foundation and achieving significant milestones. Show less

    • United States
    • Advertising Services
    • 500 - 600 Employee
      • Nov 2020 - Aug 2021

      • Team Lead for half our Charlotte Ignite Team• Train and develop new and existing reps on my team in order to hit monthly budget goals• Plan, design, execute Programmatic, SEM, Social & Email campaigns• Grow and maintain my own book of business• Perform market research, competitor analysis, and client-facing communications to establish goals and the appropriate tactics and budgets for each campaign• Implement lookback, lookalike, audience targeting, and many other tactics to achieve higher levels of campaign success Show less

      • Dec 2018 - Nov 2020

      • Plan, design, execute Programmatic, SEM, Social & Email campaigns• Grow and maintain my own book of business• Perform market research, competitor analysis, and client-facing communications to establish goals and the appropriate tactics and budgets for each campaign• Implement lookback, lookalike, audience targeting, and many other tactics to achieve higher levels of campaign success

      • Jul 2018 - Dec 2018

      • Manage a team of about 10-12 reps• Continuous industry research to help my reps better understand and sell web design, SEO, SEM, Social Media, and Programmatic services• Create and run ongoing trainings to keep my reps in front of ever-changing industry trends and performing at their highest levels• Interview and hire new reps to grow my team

      • Oct 2016 - Jun 2018

      • Travel to Townsquare Media's radio markets to train radio reps on how to better sell digital services• Manage teams of 4-15 radio reps for one-week increments• Meet with local clients and prospects to sell Web Design, SEO, Social Media, Programmatic services• Achieve week-by-week sales quotas for each event and market

      • Sep 2015 - Oct 2016

      • Prospect and cold call small to mid-sized business to sell Web Design, SEO, and Social Media services via web-based meetings• Conduct proactive industry and competitor research to hone my knowledge and skill set

    • Advertising Services
    • 1 - 100 Employee
    • Marketing Representative
      • Feb 2014 - Jul 2015

      • Sell, design, and create print marketing materials for clients of all sizes in order to grow and maintain my own book of business • Learn client goals to develop the appropriate campaign messaging • Research markets to establish most efficient demographic targeting parameters for EDDM and Saturation Mailing campaigns • Sell, design, and create print marketing materials for clients of all sizes in order to grow and maintain my own book of business • Learn client goals to develop the appropriate campaign messaging • Research markets to establish most efficient demographic targeting parameters for EDDM and Saturation Mailing campaigns

    • United States
    • Truck Transportation
    • 700 & Above Employee
    • Logistics Account Executive
      • Mar 2013 - Nov 2013

Education

  • Florida Atlantic University
    B.A. in Business Administrations, Marketing, Business Management, Hospitality
    2009 - 2012
  • The University of Memphis
    Sports Management & Marketing, 3.4
    2008 - 2009

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