Experience

Connect FM Canada

• Canada
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Business Development Manager

  • Jan 2020 - Present

  Bringing you a fresh perspective, credible information, and wholesome entertainment, Connect FM 91.5 is Metro Vancouver’s newest ethnic voice! As a new era of radio ushers in, Connect FM is your unique and exciting radio. We are the new hub for news, local issues, entertainment, sports, literature, art and culture, and so much more! Connect FM is all about community, putting values, attitudes, and traditions with flare and energy added in at the forefront. Bringing you a fresh perspective, credible information, and wholesome entertainment, Connect FM 91.5 is Metro Vancouver’s newest ethnic voice! As a new era of radio ushers in, Connect FM is your unique and exciting radio. We are the new hub for news, local issues, entertainment, sports, literature, art and culture, and so much more! Connect FM is all about community, putting values, attitudes, and traditions with flare and energy added in at the forefront.



Ethnimark Advertising Inc

• President

  • Jan 2000 - Present

  Advertisers, Advertising Agencies & Media Planners... Are you looking for a way to capture and motivate the growing South Asian Market? Ethnimark is your solution. Ethnimark, is a marketing communications company that specializes in The South Asian market, offering strategies and multicultural advertising. Our most valuable service is a keen sense of understanding of the real issues affecting the ethnic cultures of our community, which we live in. We are multicultural media specialists. Our representation of the top South Asian print and broadcast media nationwide give you the access and vehicles for taking your advertising message right in to the lucrative South Asian marketplace. Reaching the ethnic communities can be very rewarding, but one should clearly understand that the one size fits all strategy of mainstream advertising simply wouldn't work.. To be successful it is critical that an understanding of the unique qualities of each community be acknowledged in all communications. Understanding your target groups cultural values and media behavior is the first step to bridging cultural gaps. Ethnimark is exceptionally qualified to help you bridge this gap and ensure the success of your and your client's plans. Show less



Vichola.com ( a matchmaking website )

• Surrey, British Columbia, Canada

• Head Vichola ( matchmaker )

  • Feb 2017 - Present

  Owner and operator of a online matchmaking website targeting the South Asian community around the world. Vichola.com is for South Asians worldwide to help them find their life partners. In the past, hundreds of thousands of people have met their life partners through a family “Vichola - Matchmaker", now we bring you the virtual “Vichola” matchmaking service. Vichola.com was conceived with one simple objective - to provide a superior matchmaking experience by expanding the opportunities available to meet potential life partners. We have set a goal to create a service that will touch the lives of millions of people all over the world. Vichola.com is the NEW matrimonial service partner, you and your friend will be using to find your life partner. Show less



Voice Group, Publishers of The Voice, The Awaaz, and Desi Today Magazine

• Surrey, British Columbia, Canada

• General Manager

  • Jan 1996 - Jan 2020

  Managed 5 publications - 2 weekly newspapers Indo Canadian Voice, Indo Canadian Awaaz, a bi-monthly magazine, Desi Today in English. And 1 annual 'yellow pages' type directory delivered to South Asian homes. Helped grow and managed all aspects of the publications for over 25 years. Managed 5 publications - 2 weekly newspapers Indo Canadian Voice, Indo Canadian Awaaz, a bi-monthly magazine, Desi Today in English. And 1 annual 'yellow pages' type directory delivered to South Asian homes. Helped grow and managed all aspects of the publications for over 25 years.



Burnaby News Leader

• Burnaby, British Columbia, Canada

• Account Executive

  • Jun 1995 - Jan 1996

  Sold ad space into the Burnaby paper as well as its sister papers in the lower mainland. Helped clients with planning their promotional events, and designing print ads. Sold ad space into the Burnaby paper as well as its sister papers in the lower mainland. Helped clients with planning their promotional events, and designing print ads.



Fraser Valley Radio CFVR 850 AM Abbotsfords BC

• Advertising Sales Executive

  • Apr 1994 - Jun 1995

  worked with a list of clients and helped them with their radio marketing. Writing ads, coming up with client and station promos were some of the duties at Fraser Valley Radio. worked with a list of clients and helped them with their radio marketing. Writing ads, coming up with client and station promos were some of the duties at Fraser Valley Radio.



Mountain FM Radio - Squamish BC

• Squamish, Whistler, Pemberton and the Sunshine Coast

• Advertising Sales and Promotions Manager

  • Apr 1985 - 1993

  Started my career in the advertising world at my home town's little old radio station as a community sales rep. Did all types of work, sales, copy writing, station promos and marketing, even voicing a spot or 2, setting up on location remote broadcasts. This was one place where I got to learn ALL aspects of the radio biz. After the hard work was made station sales manager. Started my career in the advertising world at my home town's little old radio station as a community sales rep. Did all types of work, sales, copy writing, station promos and marketing, even voicing a spot or 2, setting up on location remote broadcasts. This was one place where I got to learn ALL aspects of the radio biz. After the hard work was made station sales manager.