Experience

Savvology Games

• India
• Mobile Gaming Apps
• 1 - 100 Employee

• Co-Founder

  • Jan 2021 - Present

  A game lab inventing original, casual games based on Game Theory that have NO LUCK INVOLVED. A game lab inventing original, casual games based on Game Theory that have NO LUCK INVOLVED.



Pepper Content

• United States
• Software Development
• 500 - 600 Employee

• UX Writer

  • May 2020 - Jan 2021

  Serviced 50+ clients in 125+ projects across website copy, app copy, UX writing, product descriptions, blogs, and more. Each client engagement involved understanding client requirements across tonality, brand voice, overall emotion(s) meant to be elicited from words, and objective (conversion, thought leadership etc) Serviced 50+ clients in 125+ projects across website copy, app copy, UX writing, product descriptions, blogs, and more. Each client engagement involved understanding client requirements across tonality, brand voice, overall emotion(s) meant to be elicited from words, and objective (conversion, thought leadership etc)



Doubtsapp

• Internet Publishing

• Co-Founder

  • Aug 2019 - Dec 2020

  An app that aggregates board-format solutions to the most important, board-relevant questions. Instant doubt-solving, mock tests, board papers, guides & more. For classes 9th-12th. - Head of Product, responsible for the end-to-end product experience, flow, and feature roadmap - Built the product from scratch. 0 to 1. - Managing a team of 8 - Responsible for user acquisition and retention. Designed various lead generation campaigns and offline partnerships. Currently at 50k+ downloads and 40k+ signups (80% conversion) Show less



Stratagem & Wolfe

• Co-Founder

  • Aug 2017 - Jun 2019

  An end-to-end strategy consulting company offering services from branding, user development, UI/UX to marketing, product design, and development *CLIENTS INCLUDE* A food tech startup offering doorstep keto meal delivery service and personalized keto diet plans: - Automated their entire offline operations by designing an efficient ERP system connecting all their stakeholders - users, nutritionists, kitchen, packaging, delivery, and admin - Handled customer development, branding, user research, creation of user personas. Overhauled their entire website to reflect the company’s new brand values and vision Show less



CloudMagic

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Engineer

  • Nov 2015 - Aug 2017

  - A premium email service with features like Read Receipts, Send Later, Tidy Inbox, App Integrations & more. For iOS, Android, Mac & Windows. - Handled end-to-end marketing and product flow from user acquisition and activation to retention and subscription - First-hand experience in PR outreach, email marketing, content marketing, ASO, copywriting, Facebook, Instagram Ads, App Store Ads, Adwords, in-app funnel flows, analytics - A premium email service with features like Read Receipts, Send Later, Tidy Inbox, App Integrations & more. For iOS, Android, Mac & Windows. - Handled end-to-end marketing and product flow from user acquisition and activation to retention and subscription - First-hand experience in PR outreach, email marketing, content marketing, ASO, copywriting, Facebook, Instagram Ads, App Store Ads, Adwords, in-app funnel flows, analytics



Cubeit.io

• IT Services and IT Consulting

• Growth

  • May 2015 - Nov 2015

  o Broad Role - Provide data-driven product insights to grow an early-stage startup o Design experiments to test and validate/invalidate hypotheses o These experiments involve the formulation of growth metrics and KPI’s which are tracked on a weekly basis o Analyze the data coming in from the above metrics and provide actionable product insights based on the said data o Set benchmarks for the above metrics based on case studies and known standard values, if any o Evaluate the success/failure of the designed experiments by comparing data for the above metrics against the predefined benchmarks o Iterate and redesign the experiments taking into account the insights received from data in the previous iteration o The scope of the experiments ranges from redesigning and implementation of landing pages and broad-level product messaging to rethinking of content-marketing strategy and improving Cubeit’s web presence and traffic o Conduct user interviews and testing to understand user behavior, discover new use-cases for the product and validate existing ones, thus trying to find a niche for the product o Experience with content management systems like WordPress and allied plugins in creating, editing and publishing web content o Softwares and Frameworks used: Google Analytics, Hotjar, HTML, CSS, JavaScript Show less



Wipro Infotech

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Summer Intern

  • May 2014 - Jul 2014

  Developing an e-Challan application for the state of Chhattisgarh Developing an e-Challan application for the state of Chhattisgarh



AOL CoolAge

• Content Writer

  • Dec 2011 - Dec 2012

  Content Creation and Blog posting Content Creation and Blog posting