Senior Brand Manager

• Mar 2023 - Present

Senior Producer

• Jan 2023 - Apr 2023

RealNifty is a Web3 start-up, delivering a curated, physical and digital NFT marketplace and agency, helping accomplished artists and creatives showcase and sell their work. Harness my Corporate Communications, Development and Training backgrounds to consult and collaborate with key stakeholders to strategize Metaverse communications and manage brand development and awareness for B2B, D2C and B2C audiences. As a Web3 and Metaverse subject matter expert, design and produce engaging content that breaks down complex topics in interesting and relatable ways, to clearly articulate the value proposition of the brand's products and services. Show less

Senior Producer

• Aug 2021 - Dec 2022

Freelance Producer, based in Denver, who owned the end-to-end ideation, creation and management of content, video, internal comms, training, design and brand campaigns for internal and external audiences. Delivered business value by strategizing and crafting brand stories utilizing expertise in short and long format video, digital microcopy, audio-only, branded content, socials, product shoots and print. RESULTS: 4,900% audience increase in 4 months and expand campaign reach into 160 countries, raising $30M and impacting the lives of 1.2 million people by collaborating with global teams in brand design, marketing and tech to lead branded video content (frame.io) 20% cost decrease / $225K savings for creative design production in 1 yr by managing external agency creative teams, collaborating across timezones and negotiating prices with vendors and freelance partners (Salesforce, Canva) Show less

Video Producer

• Jul 2010 - Aug 2021

Created, managed and supervised all aspects of the video creation process for:Internal CommunicationsTrainingHow-toCurriculumOperationsMarketingBrand SalesVisualized projects in the early concept stage and managed ideation with end-users, teams and customers throughout the projects.Contributed to design and managed the creation of engaging graphics, motion graphics, 2D/3D animation and visuals effects.As a conceptual thinker and problem solver who is wildly creative and obsessively meticulous, I methodically assessed and resolved technical and creative issues.Pre-production:Developed and wrote stories/scripts.Collaborated with designers for visual themes, storyboards, pitched to stakeholders and inspired buy-in, scout locations, budgeted, cast, hired and managed crews and vendors.Production:Produce branded explainer videos using Camtasia and Canva.Directed on-camera and VO talent, cinematography, lighting, record/monitor audio, set dressing, props.Post-production:Developed and organized workflows, located stock footage/images/music/sound effects, picture editing, supervised editors for sound editing/mixing, color correction, final export delivery and maintained database of project assets for archival use.Organized, scheduled, facilitated and incorporated creative feedback from customers and their teams.Ensured tight cross-functional coordination and global communication, kept stakeholders focused on how to collaborate and on delivery while unifying stakeholders and management with different priorities or objectives.Designed, built, and implemented team and cross-functional creative production processes.Evaluated and set up project management tools that were used cross-functionally and by other producers across the business for managing and collaborating. Show less

Content Producer

• Mar 2008 - Aug 2021

Within the in-house creative department, solved clients' problems through a variety of different media channels, such as video, social, digital and voice. Collaborated with IT, developers, end-users, art directors, designers, strategists and sales partners. Kept up with new tech to always create something inventive for customers. Stayed scrappy, insightful and an innovative problem solver.Used data and insights to write content and internal comms, to connect brands with internal and external customers in meaningful ways.Ego-free and highly collaborative, worked with a diverse group of people and learned from them. Show less

Story Producer

• Sep 2007 - Mar 2008

Collaborated with other creatives and technical teams to build and refine ideas together.Brought complex product, brand, marketing and customer stories to life in innovative ways within scripts.Became an expert in my various customers' business tools and the people who used them.Executed script across mediums, including video, websites, internal posts, presentations, speeches, campaigns, print, presentation and events.Provided strategic and writing support to thought leaders on video presentations and internal communications. Show less

Marketing Producer

• May 2005 - Sep 2007

I worked for Quiznos, a company focused on crafting inventive food and irreverent marketing.I built Quiznos production from the ground up for brand and marketing repositioning, brand awareness and brand marketing campaigns. Techniques to appeal to a global audience included narrative and visual storytelling focusing on food production, chef lifestyles and other aspects beyond how the food tastes.By optimizing and leading creative production, I was instrumental in: ▲ company sales growth from $800 million to $2 billion▲ system growth from 500 stores to more than 5,000▲ double-digit sales increases and record-high average unit volume (AUV)Here's how I brought creative production to life for 6,000 Quiznos franchise owners, corporate and restaurant staff:1. Discovered wins, challenges and opportunities to grow production by conducting a needs analysis with key business leaders, customers, end-users and partners.2. Aligned key stakeholders around a production strategy ensuring focus on the business requirements and needs of our customers, the franchise owners.3. Activated ambiguous ideas into production-ready plans using strategic planning, creative briefs, SOWs, budgets, timelines and actionable goals.4. Managed productions from conception to completion for digital assets including customer testimonials, marketing videos, webinars, case studies, end-user tutorials, print, documentary-style narratives and 30-second commercials. 5. Empowered 19 external creative partners and agencies by creating a vendor-success onboarding program. Show less

Communications & Ops Project Manager

• Jun 2004 - May 2005

Promoted within 12 months due to strong performance, quick ability to learn and lead and organizational impact.For 5,000+ global franchise restaurant chain, managed the creative development and production of promotional campaigns.75 successful product rollout processes for marketing and operations, created and managed by collaborating with all departments, documenting and clarifying strategy, direction and information which provided restaurants effective training materials to execute initiatives.80% readership maintained among franchisees by creating an organized, clear and consistent communication process focusing on strategic initiatives to foster organizational alignment. Collaborated with marketing, sales, development, training and operations teams to build in-house employee and franchise training platforms. Implemented internal (employees) and external (franchise owner customers, their staff and consumers) engagement program, effectively positioning key messages by composing and editing communications, case studies, stakeholder outreach, partner relations, brand management and video production.Developed and maintained operation manuals, training and job aids to support company initiatives. Built on-line training materials and videos utilizing affordable and efficient formats allowing for timely product completion. Show less

Project Manager

• Jan 2004 - Jun 2004

VIDEODeveloped and led the content that helped educate businesses, potential franchise owners and consumers of the value that Quiznos brought to the market and ensured content was effectively and efficiently used both internally and externally. Brought this to life in a highly technical and B2B and B2C environment. Created, wrote and deployed multi-channel marketing content (included: production of video/webinars, web copy, scripts, case studies, campaign elements, blog posts, event content) following marketing and communication plans.To ensure 100% accuracy of fast-changing and dynamic product, marketing and operational details, closely collaborated and aligned with different teams across the organization such as marketing and sales, engineering and regional product manager teams, regional and local communications and the global marketing and sales organizations.Confidently and effectively led and communicated overall campaign timelines, project deliverables, and resourcing needs to all levels of the organization (internal customers) and franchise owner community and their in-store teams and support staff (external customers)Navigated conflicting priorities, allocated resources appropriately, and mitigated associated challenges.Directed expectations of all stakeholders through transparent and proactive editorial calendar and reports.Identified and eliminated time-sensitive bottlenecks to produce high-quality deliverables.Partnered with leadership and regional teams to ensure video content was the right fit for different national and global regions, and adapted as needed.PRINTReviewed and approved confirming proofs from suppliers, reviewed production samples, pre-flighting artwork, and prepared drafts of production specifications.Actively participated in product development meetings and discussions to determine best ways to build or test new components, problem solve challenges in development or vendor management and continued to improve product. Show less

Marketing Copywriter

• Jan 2003 - Jan 2004

Led the verbal expression of the Quiznos brand. Marketing copywriter driving franchise sales, same-store sales, new product launches and aggressive business objectives.Project managed and published annually approximately 9 rollout guides—extensive updates tothe operations manual when new products launched globally.Adjusted tone and style for multiple B2B and B2C audiences including franchisees, employees and customers.Managed a small team of freelance writers to deliver exceptional campaign and copy solutions for marketing communications, ensuring brand consistency across an integrated mix of product marketing, corporate communications, social media and web content. Presented the brand to consumers through ads and flexible content integration opportunities increasing the recognition of the brand that went beyond the size of our budgets.Key contributor to business strategy and new product rollout through collaboration with senior leadership and product innovation teams.Directed high-profile, high-stress projects and communicated sensitive information including reactive communications to uphold brand reputation.Developed creative campaigns for marketing initiatives, including new product launches, seasonal initiatives, corporate communications and case studies.Contributed to consistent visual and verbal brand expression; ensured consistency of voice and tone.Evaluated copy solutions and campaign solutions, made recommendations based on audience.Guided consistent creative development through variety of marketing channels including print, web, social media, corporate communications.Composed CEO, president and other executive messaging for internal and external audiences.Researched, wrote and edited corporate communications and operations manuals.Managed relationships and consulted with vendors, freelance partners, agencies, marketing, operations, advertising, training, R&D, finance, graphic design, instructional design, People and legal. Show less

Quality Assurance Engineer

• 1999 - 2003

Evolving Systems is a company focused on delivering innovation at a global scale within the Telecoms Sector across every corner of the globe with multi-million dollar, connected mobile device tech products. Track record of working effectively with software developers and launching content:As the world's #1 revenue accelerator for mobile operators, utilized teamwork and strong knowledge of software project design to collaborate with 12 developers and 7 cross-functional teams to build on existing client relationships and achieve customer buy-in. Managed project to deliver a $4 million B2B software product for mobile operators to increase revenue, across 5 continents and 1 billion consumers.Secured $2 million by achieving project sign-off from clients--and, thus, final customer payment--by utilizing strong verbal and written communication skills to design, author and lead detailed on-site client training courses.For 125 carriers across 5 continents and 92 countries, managed projects and created content assets using UX writing: mobile user requirements, test plans, training plans, user acceptance guides, technical operation manuals, step-by-step explainer manuals and UX help text.For 4 of the 5 largest mobile network operator groups in the world, managed internal and external communication projects and quality of software deliverables.Advised 4 technical and 2 non-technical teams, 3 senior managers and 15 clients as subject matter expert for fast-changing, disruptive mobile software systems. Managed project to deliver a $4 million B2B software product for mobile operators to increase revenue, across 5 continents and 1 billion consumers. Show less

Technical Writer

• 1998 - 1999

For 40 million subscribers, followed storytelling techniques to craft technical and UX communications for mobile telecommunications providers who had implemented ESI technology products. For 1.7 billion daily users across 5 continents and 92 countries, collaborated with executives and developers to manage projects and create compelling content for case studies, ESI.com, conference materials, marketing videos, white papers and press releases. To deliver 10X increased revenue on average per user, researched industry, technology and solution details to create customized product and UX help guides. For the 1 billion call records processed daily, transformed technical jargon and complex project implementations into clear, concise copy for business, sales, executive and consumer audiences. For game-changing Artificial Intelligence (AI), managed projects and created enriched customer experiences with tailored AI-driven decisions to specialize in content related to modernizing infrastructure through microservices and containers; leveraged data insights through machine learning; and accelerated digital transformation and speed to value through design thinking, user-experience design and minimum viable product iteration and scaling. Show less