Experience

Alps & Meters

• United States
• Retail
• 1 - 100 Employee

• Co-Founder

  • Nov 2014 - Present



Converse

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• District Manager, US Inline Stores

  • Feb 2013 - Jul 2015

  Brand delivery and consumer engagement leader. Create and deliver “360 degree” Converse experience reaching our visitors in NYC, San Francisco, Los Angeles, Paramus, and Boston Flagship Retail + Brand Experience: - Amplify the Converse brand through the people and atmosphere of our flagship retail stores in an exciting position centered upon music and artistic sensibilities. - Lead cross-functional relationships with a wide breadth of departments including brand, marketing… Show more Brand delivery and consumer engagement leader. Create and deliver “360 degree” Converse experience reaching our visitors in NYC, San Francisco, Los Angeles, Paramus, and Boston Flagship Retail + Brand Experience: - Amplify the Converse brand through the people and atmosphere of our flagship retail stores in an exciting position centered upon music and artistic sensibilities. - Lead cross-functional relationships with a wide breadth of departments including brand, marketing, product, operations, and human resources to establish a comprehensive approach to consumer engagement within the store communities. General Management + Operational Excellence - Develop and manage Experience Store P+L, inclusive of 5 diverse locations. - Lead a national footprint of Brand Experience Stores with total staff of 240. Recruit and hire Store Leadership teams and clarify expectations around of key performance metrics including revenue and profit generation, traffic spread and conversion expectations, wages, as well as the distribution of key seasonal marketing messages through the brick + mortar channel. Marketing + Promotion - Organize and support the acceleration of our Customization Program. Unique, bespoke, high-touch sneaker creation initiative generates powerful consumer interaction, memorable brand experience, and long-lasting loyalty. - Collaborate to host in-store concert/artist series. Local musicians and artist partnerships contribute to store build-outs and ongoing drivers of relevant consumer traffic making Converse Experience locations exciting shopping/interactive destinations within the community.

• Regional Merchandise Manager - Latin America

  • Mar 2012 - Jan 2013

  - Product: Direct product assortment planning in conjunction with regional partners. - Market Research/Consumer Insight: Conduct intimate market tours aimed at powerful primary research efforts. - Sales: Relationship development with regional licensee and distribution partners. Generation of acute alignment of business objectives and expectations to product a strong pace of strategy production and execution.



Ibex Outdoor Clothing

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of Retail

  • Jul 2010 - Sep 2012

  -Channel Strategy & Store Development: Generated 5 year, comprehensive multiple-store national growth strategy. Constructed and managed Retail Channel P&L in accordance with corporate strategy. Established the first Ibex brick and mortar flagship store. Scouted and audited prospective new store locations and negotiated lease agreements. Presented critical KPIs and strategic recommendations to the Board of Directors regarding retail opportunities. Developed and lead Ibex retail team. Created… Show more -Channel Strategy & Store Development: Generated 5 year, comprehensive multiple-store national growth strategy. Constructed and managed Retail Channel P&L in accordance with corporate strategy. Established the first Ibex brick and mortar flagship store. Scouted and audited prospective new store locations and negotiated lease agreements. Presented critical KPIs and strategic recommendations to the Board of Directors regarding retail opportunities. Developed and lead Ibex retail team. Created staff training curriculum aimed at high touch service and positive consumer experience. Ibex staff consistently recognized by customers for intimate product knowledge, exceptional atmosphere, and brand representation. - Sales & Merchandising: Initiated concept store market introduction plan. Activated sales strategies aimed at delivering quarterly revenue and profitability targets. Directed bi-annual buys of store inventory mix. Delivered the right product at that right time to the right consumer. Produced strategic merchandising plans that aligned appropriate garments and accessories with seasonal in-store themes to enhance purchase intent. - Marketing: Delivered 360° Ibex brand experience. Produced living/breathing manifestation of the Ibex story. Established floor plan flow, selected fixtures and POP imagery. Rapidly built new customer base, repeat sales, and brand awareness. Positively affected wholesale revenues and e-commerce business. Created consumer engagement initiatives and a high frequency of tactical promotional activities. Show less -Channel Strategy & Store Development: Generated 5 year, comprehensive multiple-store national growth strategy. Constructed and managed Retail Channel P&L in accordance with corporate strategy. Established the first Ibex brick and mortar flagship store. Scouted and audited prospective new store locations and negotiated lease agreements. Presented critical KPIs and strategic recommendations to the Board of Directors regarding retail opportunities. Developed and lead Ibex retail team. Created… Show more -Channel Strategy & Store Development: Generated 5 year, comprehensive multiple-store national growth strategy. Constructed and managed Retail Channel P&L in accordance with corporate strategy. Established the first Ibex brick and mortar flagship store. Scouted and audited prospective new store locations and negotiated lease agreements. Presented critical KPIs and strategic recommendations to the Board of Directors regarding retail opportunities. Developed and lead Ibex retail team. Created staff training curriculum aimed at high touch service and positive consumer experience. Ibex staff consistently recognized by customers for intimate product knowledge, exceptional atmosphere, and brand representation. - Sales & Merchandising: Initiated concept store market introduction plan. Activated sales strategies aimed at delivering quarterly revenue and profitability targets. Directed bi-annual buys of store inventory mix. Delivered the right product at that right time to the right consumer. Produced strategic merchandising plans that aligned appropriate garments and accessories with seasonal in-store themes to enhance purchase intent. - Marketing: Delivered 360° Ibex brand experience. Produced living/breathing manifestation of the Ibex story. Established floor plan flow, selected fixtures and POP imagery. Rapidly built new customer base, repeat sales, and brand awareness. Positively affected wholesale revenues and e-commerce business. Created consumer engagement initiatives and a high frequency of tactical promotional activities. Show less



lululemon

• Canada
• Retail
• 700 & Above Employee

• store manager

  • Sep 2006 - Feb 2010

  - Led the successful launching and opening of stores in diverse locations – the first Mall based store in New York and the first city-central store in Boston. Built 20-35+ member teams in new markets that established long-term Ambassador and R&D relationships with athletes in the local yoga and athletic communities. - Identified 8 current assistant managers and store managers in the Boston/NY region to ensure a collaborative region with strong and diverse leadership pipelines. Coached… Show more - Led the successful launching and opening of stores in diverse locations – the first Mall based store in New York and the first city-central store in Boston. Built 20-35+ member teams in new markets that established long-term Ambassador and R&D relationships with athletes in the local yoga and athletic communities. - Identified 8 current assistant managers and store managers in the Boston/NY region to ensure a collaborative region with strong and diverse leadership pipelines. Coached and developed 5 of these managers as their store manager. - Organized and led small consumer-based focus groups on product design feedback in new and established markets to deep dive into how lululemon yoga, fitness, and RUN product can improve and to learn what the consumer needs that the market isn’t delivering. - Leader of the weekly Boston/Princeton/Philly regional inventory calls. Analyzed weekly sales and on-hand data, to coordinate the inventory movement, consolidation, and merchandizing initiatives of 7 stores in order to actively and strategically manage and maximize regional sell-through. - Drove The Prudential Center store business to be profitable in its first quarter. Maintained profitability in a macro-level financial downturn. Achieved an approximately 20% build from Q2 to Q3 2009 through value driven leadership development, team building, and customer-based insight. Show less - Led the successful launching and opening of stores in diverse locations – the first Mall based store in New York and the first city-central store in Boston. Built 20-35+ member teams in new markets that established long-term Ambassador and R&D relationships with athletes in the local yoga and athletic communities. - Identified 8 current assistant managers and store managers in the Boston/NY region to ensure a collaborative region with strong and diverse leadership pipelines. Coached… Show more - Led the successful launching and opening of stores in diverse locations – the first Mall based store in New York and the first city-central store in Boston. Built 20-35+ member teams in new markets that established long-term Ambassador and R&D relationships with athletes in the local yoga and athletic communities. - Identified 8 current assistant managers and store managers in the Boston/NY region to ensure a collaborative region with strong and diverse leadership pipelines. Coached and developed 5 of these managers as their store manager. - Organized and led small consumer-based focus groups on product design feedback in new and established markets to deep dive into how lululemon yoga, fitness, and RUN product can improve and to learn what the consumer needs that the market isn’t delivering. - Leader of the weekly Boston/Princeton/Philly regional inventory calls. Analyzed weekly sales and on-hand data, to coordinate the inventory movement, consolidation, and merchandizing initiatives of 7 stores in order to actively and strategically manage and maximize regional sell-through. - Drove The Prudential Center store business to be profitable in its first quarter. Maintained profitability in a macro-level financial downturn. Achieved an approximately 20% build from Q2 to Q3 2009 through value driven leadership development, team building, and customer-based insight. Show less



Self-Employed

• Vermont, Hawaii, Massachusetts

• Ashtanga Yoga Instructor

  • Apr 2002 - Nov 2009