VINIT BAIS

Sr. Country Head / Management Consultant at DORCO CO.LTD
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Location
Jakarta, Jakarta, Indonesia, ID

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Experience

    • China
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Sr. Country Head / Management Consultant
      • Feb 2016 - Present
    • General Manager / Marketing advisor
      • Jan 2015 - Jan 2016

       Spear headed numerous business development and market expansion initiatives. An effective communicator & team leader combined with flexible & detail oriented attitude with the ability to interact effectively.  Identifying and developing potential clients in the targeted markets/ industries and sectors ensuring maximum customer satisfaction by providing delivery on time. Devising and implement strategies to manage receivables as per company’s credit norms. Actively involved in devising product pricing strategies.  Responsible for a complete distribution plan for Blades and Razor business in Indonesia. I was invited to be a part of the group having offices in Singapore, Malaysia and Indonesia.  Started Indonesia distribution initiating a kick start for the slowing operations of Super-max brand.  A complete new Sales Team with new Sub-distributors were appointed in Major parts of Indonesia covering 25 major points within the start of 1st 3 months. Show less

    • Sales Director / GM Operations / Consultant
      • Jan 2013 - Dec 2014

      A proactive leader and planner with cross functional expertise in planning, market penetration, product launch & management, key account management with skills in P&L management and competitor/ market analysis. An Out-of-the-Box thinker with a flair for charting out marketing strategies and contributing towards enhancing business volumes & growth. Spear headed numerous business development and market expansion initiatives.  PT. Expressions was the soul distributor for Super-max where I was the in-charge of all sales and marketing activities and liase with Supermax group to achieve the desired Annual Budget Plan.  Instrumental in achieving over 60% value growth in Secondary sales in 2013 as compared to 2012.  Opened up 35 Sub-Distributors across Indonesia covering Java, Sumatra, Kalimantan, Sulawesi, Bali and NTT. Also covering Irinjaya where sales of traditional blades is quite high compared to other areas.  Plan and propose promotion to Super-max on a monthly basis and confirm secondary sales for 3-6 months in advance to achieve the desired company goals.  Working closely with Regional managers and Area sales manager to increase growth and top line profitability.  Identified and appointed financially strong and reliable dealers/ wholesalers, resulting in deeper market penetration and reach. Evaluating performance & monitoring sub-distributor sales and marketing activities.  Launch promotions in respective channels. Trade promotions in wholesale segment, retail promotions in Kiosk, Supermarkets and mini-markets.  Also focused in Military Base outlets, Hotels and Government hospitals where sales of blades is major but not visible to common person.  Additional job role was to launch other products apart from Super-max shaving systems. Expand in other trades covering personal grooming and care products and distribution of pet care etc.. Show less

    • Brazil
    • Furniture
    • 1 - 100 Employee
      • Jan 2004 - Dec 2012

      Strategic Planning: Formulating long term/ short term strategic plans to enhance operations in coordination with the macro plans of organization and the industry trends. Sales and Marketing: Supervising sales and marketing operations for achieving increased growth. Devising marketing budgets and preparing sales forecast plans. Driving sales initiatives to achieve business goals & managing the front line sales team to achieve them. Retail Merchandising: Formulating & implementing sales promotion plans and new store concepts. Coordinating the in-store promotional activities. Prime focus on merchandising displays, windows, POP & design of retail outlets for maintenance of a high-end store Image. Business Development: Identifying and developing potential clients in the targeted markets/ industries and sectors ensuring maximum customer satisfaction by providing delivery on time. Exploring markets and collating market intelligence reports for developing key entry strategies to penetrate new markets. Actively involved in devising product pricing strategies.Channel Management: Identifying and networking with financially strong and reliable dealers/ wholesalers, resulting in deeper market penetration and reach. Evaluating performance & monitoring distributor sales and marketing activities. Ensuring the achievement of the Key Sales Indicator (KSI) target as performance parameter. Sales Promotion/ Brand Management: Managing products in terms of prices, quality and new products and developing markets for the same. Building brand focus in conjunction with business forecasts and operational requirements. Ensuring maximum brand visibility and capture optimum market shares. People Management: Supervising, monitoring, controlling and administration of the personnel. Imparting training to the sales personnel. Actively involved in setting the incentive scheme, thereby boosting the moral of the sale force. Show less

      • Jul 1999 - Dec 2003

       Accountable for managing the sales and marketing operations and achieving profitability. Identifying a huge untapped market existed and as a result the retail and wholesale sales increased by 50%. Distinguished efforts in launching 4 major SKU’s in the W/s segment which contributed 80% of the total business.  Establishing the entire distribution network. Traveled extensively in West Africa covering Cameroon, Chad, Niger and Benin.Mar’1997-Jun’1999 Area Manager- Dubai/Kuwait - Wesley International Ltd. SUPER-MAX, Dubai, U.A.E.DUBAI Initially 1997-98, I have worked in Dubai market with retail plans covering the co-operatives, Supermarkets and the Kiosk under our Distributor at that time. Job role was to work closely with the Salesmen and Supervisor’s of the Distributor and increase retail sales by number of outlets and as well as value. Handled Dubai wholesale market and Kuwait Wholesale market Independently increasing the volumes in that segment which increased the purchase value of our distributor to the company by 50%.KUWAIT Instrumental in increasing the existing sales 4 times in Retail segment, thus creating a premium brand in the entire existing premium Class A & Class B outlets in Kuwait.  During the year 1999 Super-max was the most visible brand in the co-operative after Gillette and the 1st brand in the saloon segment whereby the sales of double edge blades increased by 100%. Distinction of being absorbed by Sterling Four U.K., Head Office for international sales & marketing. Re-located from Kuwait to London for further training.Sep’1996- Mar’1997 Vidyut Metalics Ltd.,SUPER-MAX, Mumbai, India, as Sr. Sales Executive  Accountable for managing the business operations with a team of 5 representatives covering a major part of northern & southern Mumbai. Previous ExperienceOct’1994-Sep’1996 Patel Roadways, Mumbai, India Sales ExecutiveMay’1993-Sep’1994 Dexter Computer Services, Mumbai, India Sales Officer Show less

Education

  • Principal Welingkar institute of management studies & Economics.
    D.M.M (Diploma in Marketing Management), Business, Management, Marketing, and Related Support Services
    1992 - 1994
  • University of Mumbai
    Bachelor's degree, Physics
    1989 - 1992

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