Experience

VMV GROUP

• Brazil
• Real Estate
• 1 - 100 Employee

• Owner and, Strategy and Innovation Director

  • Jul 2017 - Present

  We believe in partnership, in building together and sharing experiences. We always seek marketing and business trends, as well as deeply understanding the client and their context, designing the best path to economic success and purpose. We want to deeply impact companies and society through our clients, training and projects, because we understand that this is our purpose. We believe in partnership, in building together and sharing experiences. We always seek marketing and business trends, as well as deeply understanding the client and their context, designing the best path to economic success and purpose. We want to deeply impact companies and society through our clients, training and projects, because we understand that this is our purpose.



Cia Mandarine

• Brazil
• Retail Apparel and Fashion
• 1 - 100 Employee

• Diretor geral

  • May 2022 - Present



TNCOM | Propaganda e Marketing

• Belo Horizonte Area, Brazil

• Owner and Digital Strategy Director

  • Jan 2015 - Aug 2017

  Responsible for crafting digital strategies, including social media content, brand voice, Digital Customer relationship and digital media plan for TNCOM Clients. Also working with new projects involving digital and innovation. It has been very challenging to work remotely with a team based in Beli Horizonte. Responsible for crafting digital strategies, including social media content, brand voice, Digital Customer relationship and digital media plan for TNCOM Clients. Also working with new projects involving digital and innovation. It has been very challenging to work remotely with a team based in Beli Horizonte.



Wakiy

• Finland

• Co Founder and CEO

  • Apr 2015 - Mar 2016

  Sharing is the new buying. Wakiy is a sharing and crowdfunding platform that supports a new way of thinking ownership, things are ownerless and go from people to people, as needed. Users can share things they don’t use often or raise crowdfunding campaigns to get items for the community . We are truly excited about all the possibilities of collaborative economy and, a better world for everyone. Find more at: www.wakiy.com Sharing is the new buying. Wakiy is a sharing and crowdfunding platform that supports a new way of thinking ownership, things are ownerless and go from people to people, as needed. Users can share things they don’t use often or raise crowdfunding campaigns to get items for the community . We are truly excited about all the possibilities of collaborative economy and, a better world for everyone. Find more at: www.wakiy.com



Oi

• Brazil
• Telecommunications
• 700 & Above Employee

• Social Media Manager

  • Jan 2013 - Oct 2014

  Take on as Social Media and Digital Expansion manager, responsible for costumer care and social content of Oi's official social networks. Also responsible for the activation of the e-care channel. Results: Launch and promotion of Minha Oi, e-care area - 15 million registered lines - and paperless bill service - 1 million bills - and launching and management of the social media channels - with over 2 million followers.

• Digital Relationship Especialist

  • Aug 2011 - Jan 2013

  Working on the board of Digital Relationship direction, focused on digital marketing planning in Social Media activation and digital self-service channels. Results: Launch and promotion of Minha Oi, e-care area - 13 million registered terminals - and paperless bill service - 650k bills - launching and management of the social media channels - more than 1 million followers.



Itaú Unibanco

• Brazil
• Banking
• 700 & Above Employee

• Senior Business Advisor

  • Jan 2010 - Aug 2011

  Sales Planning: Strategy development to increase credit card sales and use, responsible for KPIs and relationship with the partner, Ipiranga. Results: 72% sales growth, single report for key indicators and active participation in system migration. Relationship Marketing: Responsible for activation and retention of new customers. Results: Implementation of activation and retention plan and a new reward program. Tracking results of all communication points and migrating old accounts to the new product.

• Management Trainee

  • Jan 2009 - Jan 2010

  Process Management: I joined the trainee program Itaú Unibanco, and attended an intensive training program, interlaced with work on process mapping and management. Results: leadership in 5 deployed processes, reduced deployment time and change rate in projects and 130% increase in the team production. Courses attended: Banking Game - IBMEC, Dec/09; Credit - SERASA credit bureau, Aug/09; Negotiation techniques - Mattrix, Aug/09; Operations Research - UNICAMP, Aug/09; Statistics - UNICAMP, July/09; Information Technology - FGV, June/09; Communication and Interpersonal Relationships - Mattrix, June/09; Accounting and Finance - Agostinho Sardinha, Apr/09; Project Management - IBMEC, Mar/09; Financial Market - FIA, Jan/09;



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Project Coordinator

  • Apr 2007 - Dec 2008

  During the period in which I was an AIESEC member, I had the opportunity to work in leadership positions, participate in various training programs, workshops and lectures ministration in English. Results: Leader of sustainability project and Alumnus invited to be master of ceremonies in 2008. During the period in which I was an AIESEC member, I had the opportunity to work in leadership positions, participate in various training programs, workshops and lectures ministration in English. Results: Leader of sustainability project and Alumnus invited to be master of ceremonies in 2008.



MDK

• Warsaw, Masovian District, Poland

• Trainee

  • Sep 2007 - Mar 2008

  Intercultural communication project in a cultural center in Warsaw, Poland, through lectures and workshops. Results: Trainee of the year award and program consolidation. Intercultural communication project in a cultural center in Warsaw, Poland, through lectures and workshops. Results: Trainee of the year award and program consolidation.



AD2 editora

• Belo Horizonte Area, Brazil

• Production Supervisor

  • May 2007 - Aug 2007

  Producer of four magazines: 'Superare', 'Imobiliare', 'Mens Legis' and 'Porcão'. Results: Creation of a control mechanism to manage the production and printing. Integration between business, publishing and design areas. Producer of four magazines: 'Superare', 'Imobiliare', 'Mens Legis' and 'Porcão'. Results: Creation of a control mechanism to manage the production and printing. Integration between business, publishing and design areas.



TNCOM | Propaganda e Marketing

• Belo Horizonte Area, Brazil

• Intern

  • Oct 2004 - Nov 2006

  Initially, participating in the media advertisement and relationship with customers. Subsequently, assuming the marketing planning of new accounts and art direction. Results: Development of several campaigns, marketing planning and launch strategy of three new business. Initially, participating in the media advertisement and relationship with customers. Subsequently, assuming the marketing planning of new accounts and art direction. Results: Development of several campaigns, marketing planning and launch strategy of three new business.