Vinicius Borsatto Ferreira
Head of Product Development at OneFan- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Portuguese Native or bilingual proficiency
-
English Full professional proficiency
-
Spanish Limited working proficiency
Topline Score
Bio
Victor Assis
Vinicius has been an exceptional leader and professional. He has a natural ability to lead teams through deep change and complex organizational structures. It was a pleasure working within the same organization. I highly recommend Vinicius to any organization which is looking to move their digital organization to the next level.
Anderson Takemoto
Vinicius has been an exceptional leader and professional. He has a natural ability to lead teams through deep change and complex organizational structures. It was a pleasure working within the same organization. I highly recommend Vinicius to any organization which is looking to move their digital organization to the next level. Vini, thank you for everything ! Success !!
Victor Assis
Vinicius has been an exceptional leader and professional. He has a natural ability to lead teams through deep change and complex organizational structures. It was a pleasure working within the same organization. I highly recommend Vinicius to any organization which is looking to move their digital organization to the next level.
Anderson Takemoto
Vinicius has been an exceptional leader and professional. He has a natural ability to lead teams through deep change and complex organizational structures. It was a pleasure working within the same organization. I highly recommend Vinicius to any organization which is looking to move their digital organization to the next level. Vini, thank you for everything ! Success !!
Victor Assis
Vinicius has been an exceptional leader and professional. He has a natural ability to lead teams through deep change and complex organizational structures. It was a pleasure working within the same organization. I highly recommend Vinicius to any organization which is looking to move their digital organization to the next level.
Anderson Takemoto
Vinicius has been an exceptional leader and professional. He has a natural ability to lead teams through deep change and complex organizational structures. It was a pleasure working within the same organization. I highly recommend Vinicius to any organization which is looking to move their digital organization to the next level. Vini, thank you for everything ! Success !!
Victor Assis
Vinicius has been an exceptional leader and professional. He has a natural ability to lead teams through deep change and complex organizational structures. It was a pleasure working within the same organization. I highly recommend Vinicius to any organization which is looking to move their digital organization to the next level.
Anderson Takemoto
Vinicius has been an exceptional leader and professional. He has a natural ability to lead teams through deep change and complex organizational structures. It was a pleasure working within the same organization. I highly recommend Vinicius to any organization which is looking to move their digital organization to the next level. Vini, thank you for everything ! Success !!
Credentials
-
Critical Thinking and Problem Solving
LinkedInFeb, 2022- Sep, 2024 -
Communicating with Emotional Intelligence
LinkedInOct, 2021- Sep, 2024 -
Agile Development in the New World of Work
LinkedInSep, 2021- Sep, 2024 -
Business Analytics: Marketing Data
LinkedInSep, 2021- Sep, 2024 -
Leading with Next-Generation KPIs, with Michael Schrage
LinkedInSep, 2021- Sep, 2024 -
Marketing Tools: Growth Marketing
LinkedInSep, 2021- Sep, 2024 -
CERTIFICADO MBA EXECUTIVO INTERNACIONAL
PROFUTURO - FIA Business SchoolAug, 2021- Sep, 2024 -
Goal Setting: Objectives and Key Results (OKRs)
LinkedInAug, 2021- Sep, 2024 -
Leadership Mindsets
LinkedInAug, 2021- Sep, 2024 -
Marketing Analytics: Setting and Measuring KPIs
LinkedInAug, 2021- Sep, 2024
Experience
-
OneFan
-
United Kingdom
-
Software Development
-
Head of Product Development
-
Sep 2022 - Present
Head of product development and transactions, building a full scope of fan experience through an integrated digital framework in our Super App. Head of product development and transactions, building a full scope of fan experience through an integrated digital framework in our Super App.
-
-
-
S.E. Palmeiras
-
Brazil
-
Sports Teams and Clubs
-
200 - 300 Employee
-
Innovation Manager
-
Jan 2019 - Sep 2022
• Leading innovatoin through ticket sales, Avanti membership, CRM, Marketplace, and Palmeiras App. • Leading innovation projects such as Digital Bank, Fan token, NFT, blockchain and design of improvements in the Palmeiras digital architecture.• Appling Data Lake solutions in AWS and Azure, WordPress, App, Salesforce CRM, Analytics, Power BI, sales applications, omnichannel customer service with Bots, payment methods and subscriptions. • Seek innovative opportunities and actions for the club's digital relationship and sales architecture. Show less
-
-
Growth & CRM Manager
-
Jun 2018 - Sep 2022
• Manage the prospecting, recovery, and post-sales journey to up sell, CRC through digital channels (telephone, email, chat, and WhatsApp) with the fans.• Plan growth strategies across the CRM database and Avanti Program. Design the structure and architecture of the relationship platform, especially inbound and outbound.• Define segmentations, analysis, DB insights, KPI and ways to monetize customer bases in CRM for better engagement and brand performance.
-
-
Marketing & Avanti Membership Manager
-
Feb 2017 - Sep 2022
• Manage the loyalty strategy and business model related to the digital engagement and Avanti program.• Define strategies, pricing, payment management, business rules, relationship rules, customer relationship center, latest offers, and structured benefits for the Avanti membership program.• Develop integrated marketing campaigns (on and off) aimed at Avanti fans; Define team role and strategy for different supporter relationship channels; Manage events, contests, sweepstakes, and other interactivity actions with the Avanti partner.• Supervise direct communication with fans; monitor and maximize the customer lifecycle, ensuring their maximum experience. Ensure that the database segmented into marketing activities. Oversee the migration of all communications such as social media, SMS, and email.• Interface with the companies that participate on the operation and manage each project.• Manage and train teams and work processes; promote a quality service, respecting the tradition and values of Palmeiras; Manage and control costs and profitability of all projects involved.• Work closely with all departments to ensure the entire customer relationship vision works effectively across all aspects of the business. Show less
-
-
Operation Manager - Match Day
-
Mar 2015 - Feb 2017
Responsible for the management of multidisciplinary teams for the entire operation of Palmeiras games from ticket sales, relationship with fans and partners at Allianz Parque. Responsibilities:• Planning and control of improvements.• Quality management and assurance.• Define and review budgets and manage costs.
-
-
-
Gourmet Sports Hospitality
-
Brazil
-
Accounting
-
Operation & Partnership Manager Allianz Parque
-
Feb 2014 - Mar 2015
• Operation & Marketing Manager at Allianz Parque by Gourmet Sports (Feb 2014 – Mar 2015). Hospitality commercial management at the opening of Gourmet Sports operations at Allianz Parque. • Operation & Marketing Manager at Allianz Parque by Gourmet Sports (Feb 2014 – Mar 2015). Hospitality commercial management at the opening of Gourmet Sports operations at Allianz Parque.
-
-
-
-
Operation Manager
-
May 2013 - Jul 2014
• Operation Manager in Sao Paulo Stadium in the FIFA World Cup 2014 (May - July 2014). • Operation Manager in Minas Gerais Stadium in the Confederation Cup FIFA 2013 (May - July 2013). • Operation Manager in Sao Paulo Stadium in the FIFA World Cup 2014 (May - July 2014). • Operation Manager in Minas Gerais Stadium in the Confederation Cup FIFA 2013 (May - July 2013).
-
-
Education
-
2018 - 2018
Vanderbilt University - Owen Graduate School of Management
Executive MBA, Exchange program, EMBA -
2018 - 2018
University of Cambridge
Executive MBA, Exchange program, EMBA -
2017 - 2019
FIA - Fundação Instituto de Administração
Master of Business Administration - MBA, Business Administration and Management, General -
2014 - 2016
Fundação Getulio Vargas / FGV
Master of Business Administration (MBA), Strategic Business Management -
2012 - 2013
INDEG Business School
Master's degree, Marketing -
2012 - 2013
New York University
Specialization, Strategic Marketing & Branding -
2012 - 2013
New York University
Specialization, Sports Business Operation -
2011 - 2012
INDEG Business School
Executive Master Program, Sports Marketing and Management -
2002 - 2008
Faculdade de Direito de São Bernado do Campo
Bachelor's degree, Law -
2012 - 2013
St Giles International New York
Certificate, English Language and Literature, General
Community
