Experience

Lonergan Research

• Australia
• Market Research
• 1 - 100 Employee

• Director, PR & Communications Research

  • Feb 2019 - Present

  With a specific team for content & communications projects, we’re a unicorn in the research industry! The Lonergan Research Content & Communications team includes research experts and PR & Marketing Communications professionals, ensuring our ability to build research that is not only statistically sound but also meets client’s communications objectives. We aim to produce research that generates ongoing discussion, contributes to overall client strategy, and importantly, is worthy of external publication. Our team will collaborate with you from the outset of the project, on everything from brainstorming storylines and potential territories, to developing the questionnaire, managing the fieldwork, detailed data analysis and drafting the report. We’re the perfect mix of communications professionals and experienced researchers – we combine creativity with technical proficiency so you get statistically sound results that meet your or your clients’ communications objectives.



Opteon AUS & NZ

• Australia
• Real Estate
• 500 - 600 Employee

• Marketing & Communications Manager

  • Sep 2017 - Oct 2018

  Opteon is an international provider of independent property valuation, advisory and specialist property services in the Australian and New Zealand markets. Already recognised as the largest independent valuation professional services firm in these regions, we are currently embarking on a major international expansion journey. Opteon is an international provider of independent property valuation, advisory and specialist property services in the Australian and New Zealand markets. Already recognised as the largest independent valuation professional services firm in these regions, we are currently embarking on a major international expansion journey.



icare NSW

• Australia
• Insurance
• 700 & Above Employee

• Senior Media & Communications Advisor

  • Jan 2017 - Sep 2017



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Digital Marketing Editor

  • Jun 2015 - Jan 2017

  Responsible for driving and developing compelling content for Weber Shandwick regional website, webershandwick.asia, and social media platforms.

• Freelance PR Consultant

  • Sep 2014 - Jun 2015

  Currently consulting to Weber Shandwick Public Relations, assisting the Consumer and Technology teams with media relations, content and message development, and event, client and issues management.



One Thousand Five PR

• Freelance PR & Communications Specialist

  • Mar 2015 - Dec 2015

  As a communications professional with over fifteen years experience, across a number of diverse industries, and within organisations at the start-up, challenger and incumbent stages, I feel I'm in a unique position to assist organisations in both developing and implementing a PR and communications strategy, and really making a difference to both the organisation and its customers. I enjoy getting hands-on, creating communications materials and talking to media, as much as I enjoy issues management and creating strategy.



Optus

• Australia
• Telecommunications
• 700 & Above Employee

• Corporate Affairs Manager

  • Nov 2012 - May 2014



Suncorp Group

• Australia
• Financial Services
• 700 & Above Employee

• Senior Communications Advisor

  • Jul 2010 - Oct 2012



The Topia Project

• PR Specialist

  • Mar 2009 - Sep 2009

  The Topia Project was a marketing agency that designed and implemented marketing strategies with a focus on digital channels. Role: Managing internal and external communications and the representation of the Topia brand to market. Responsible for both corporate communications and all client PR requirements. Responsible for: Developing and implementing PR strategies that would increase brand awareness for The Topia Project, managing an internal and external communications strategy, copywriting for online and offline marketing materials, working as part of the client delivery team to develop client proposals and implementing the subsequent PR activity.



eBay Australia & New Zealand

• Public Relations Manager

  • Jan 2007 - Nov 2008

  eBay is the world's largest online marketplace. Role: Leading media and member focused PR campaigns for eBay in Australia across a wide breadth of areas such as consumer, brand, issues management, trust and safety and new business. Responsible for: strategic campaign planning, managing reactive media enquiries and proactive media outreach programs, providing company spokespeople with guidance and message coaching for media and corporate speaking activity, media materials development, managing two public relations agencies, preparing and evaluating quarterly campaign plans and maintaining budgets.



Zing

• Financial Services
• 1 - 100 Employee

• Senior Consultant

  • Mar 2006 - Nov 2006

  Zing Australia is a consumer PR agency in the FMCG, technology, sport, music, fashion, youth and beauty space. Role: Managing business to consumer business to business PR campaigns for consumer technology, corporate and FMCG clients such as: online comparison shopping site Shopping.com, mobile multi-player games creators Viva La Mobile, Unilever brands Continental Cup-A-Soup and Side Dish, and international removalist specialists Allied Pickford. Responsible for: strategic planning for each client, day-to-day running of the accounts, including client, media and other influencer liaison, direction of the junior team members, issues management, preparing and evaluating quarterly campaign plans, maintaining budgets, and growing the consumer technology and B2B business within Zing Australia.



Halifax

• Banking
• 700 & Above Employee

• Strategic Communications Manager

  • Sep 2004 - Dec 2005

  HBOS Australia was a new entrant in the Australian financial services marketplace. It consisted of retail and business bank BankWest, insurance and investment organisation St Andrews, corporate bank BOS International, and asset finance company Capital Finance. Its parent organisation, HBOS plc is one of the world's largest financial services groups. Responsible for: Established PR function for BankWest Business, including recruitment of the communications team, all planning, template, lists and systems creation, initiating and maintaining PR agency relationship. Creation and implementation of public relations strategy, all media and other influencer liaison and internal communications activity, for two divisions of HBOSA; BankWest Business & BOS International Developed and implemented integrated PR plans for each line of business within the Bank, based on analysis of business unit through consultation with Heads Of and line managers. Activities included: product launches, ongoing media activity, internal communications, marketing support, and customer events and communications.



Text100 Public Relations

• Senior Account Manager

  • Jul 2000 - Sep 2004

  Text 100 is a global, full service PR agency. It specialises in working with market leading technology brands, all over the world. It merged with sister company AugustOne Communications in 2004. Role: Managing business to business and business to consumer campaigns for finance, technology, consumer technology and corporate clients such as: Commonwealth Bank, Community First Credit Union, Microsoft, ninemsn, Monster.com.au, Mitsubishi Electric, IBM, OMGEO and LogicaCMG. Responsible for: day-to-day running of the account, including client, media and other influencer liaison, press office management, direction of the junior team members, issues management, setting strategy, preparing and evaluating, quarterly campaign plans and maintaining budgets.



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Executive

  • Jan 1996 - Jul 2000

  Hill & Knowlton is a global communication company with 73 offices in 39 countries. Role: Supported the account director and account managers on business to business and business to consumer campaigns for technology, consumer technology and corporate clients such as: Oracle, Xircom, Presence Online, f2 (Fairfax Online), and British Telecom. Responsible for: day-to-day running of the account, primarily including media and other influencer liaison, press office management, reporting, writing press releases.