Experience

Condé Nast Magazines South Africa

• South Africa
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital AdTech Manager

  • Aug 2023 - Present

• Digital Campaign Manager

  • Feb 2022 - Present

  I am very passionate about the digital industry and currently working in the publishing digital industry for GQ, GLAMOUR and House & Garden South Africa.I started my career in the digital environment in 2013 and since then have thrived from starting as an intern to my current position being Digital Campaign Manager as well as the digital brand custodian.In the past year I have more than tripled each brands site stats thorough SEO optimisations. Which has also resulted in an increase in revenue for the company.I have optimised the UX of the site and monitored trends to keep up to date with what readers are engaging with so that the sites keep ahead of the curve and we are able to monthly keep growing our audience.I work closely with the print Editor’s in Chief as well as the CEO to ensure the brands perform to their best ability.Responsibilities Include, but are not limited to:-Monitor content and social performances-Highlight strategies to keep up with META algorithm changes-Stratergize sales campaigns and executions-Use Google Ad Manager to load and optimise campaigns-Assist in conceptualising events-Graphic design -UX design, meta, keyword analysis, back-end updates and site optimisatios to bring in revenue with third-party tags-Newsletter design and optimisation-Liaise directly with developers and daily monitor the sites from a website analyst perspective-Quality assurance on images, headlines, meta and SEO with regards to content being produced-Training of staff and monitoring staff KPI’s-On a monthly basis compile a detailed report on findings and recommendations of site stats- Assist in managing the digital designer-Search for keywords across each site and supply each brands content team with them for content ideas as well as keyword ideas to increase traffic and revenue-Assist with video approval and edits from time to time- Use Google Trends and Google Analytics to monitor trends Show less

• Acting Digital Manager at Condé Nast Publications

  • Jan 2021 - Present

  During the COVID pandemic period, I was requested to take up the position of Acting Digital Manager to assists the senior management with the daily tasks of managing the company remotely, as well as growing all the online platforms during this challenging period. Some Successes: - Grew the site stats during the pandemicResponsibilities Include, but are not limited to:- Growing the site stats-Graphic Design- Social media management- UX-Newsletter design and optimisation-Content creation-Photography-UX-Site analysis Show less

• Senior Graphic Designer

  • Feb 2019 - Present

  I am currently employed by Condé Nast Independent Magazines as the Senior Designer for GQ, GLAMOUR and House and Garden. I have more than seven years experience in the digital industry and am a very creative individual driven by challenges and have gathered a great deal of knowledge in my work experience.My On The Job experience has also afforded me the opportunity to interact with various business partners across the digital Design Spectrum and I have learned a lot from these interactions over and above my formal qualifications. Show less

• Digital Creative Executive

  • Oct 2014 - Jan 2019

  As the Digital Creative Executive, I manage all the UX and digital design elements across the online platforms for the following brands:- GQ- GLAMOUR- House & Garden Responsibilities Include, but are not limited to:- loading all client interactive material which I - conceptualised and created the final product onto the relevant site. - I built templates for newsletters as well as designed their layout, sent them and pulled stats.

• Online Assistant

  • Apr 2013 - Sep 2014

  I work alongside the Digital Director completing tasks pertaining to: - sales tasks- reporting back to clients - mocking up campaigns and concept design - client pitches and concept sales to new and existing clients.



Freelance

• Cape Town Area, South Africa

• Photographer and videographer

  • Jan 2010 - Present

  I have done behind the scene photography as well as videography for GLAMOUR and GQ Publications as a freelancer. Please see below who I have worked with: Anthony Hamilton Trevor Stuurman Anna Luiah Albairre Twins Brr Rogers Candice Kitching George Kirkinis K.Dollahz Nicolas Van Graan Tobi Oloko Summer Thompson See my youtube channel and Instagram for some of the videos as well as my blog for my photography. Blog: https://vinelucas.wixsite.com/photography Youtube channel: https://www.youtube.com/channel/UCsB-zHQ6Wt0KIqY-gZePK6A?view_as=subscriber Instagram: https://www.instagram.com/vinelucas.photography/ Show less